14 DAY TRIAL // The number of users who are getting a new iPhone is on the rise, and Apple CEO Tim Cook says more people are coming either from an older generation or from, you know, the other mobile operating system.
Without specifically naming Android, Cook said in a conference call with analysts after the company’s earnings release that the number of switchers and upgrades has reached a new record for a third quarter, adding there’s still plenty of room for growth, especially thanks to the 5G focus.
“Both switchers and upgraders, we did extremely well in Q3. Both where we're up strong double digits and the geographic representation of iPhone year over year comps looks extremely well. And so we're really pleased with it. I would remind you that the billion number that I quoted also was iPhone, where we quoted a number earlier in the year and in the January call, I believe, of 1.65 billion devices is the total active devices just for just for clarification,” Cook said.
New iPhones coming in September
All new-generation iPhones come with 5G support, and Cook says this should allow Apple to increase its sales and attract more users, especially as the 5G adoption is still rather low in the largest markets out there.
“And so the net is very strong switchers, very strong upgraders, best upgrade quarter for June for the June quarter that we've seen. And we feel really great about the momentum. But at the same time, we recognize that the 5G penetration is quite low around the world. And, you know, there are very, very low. We're at the front we're at the front end of this,” Cook continued.
Apple is projected to launch new iPhone models in September this year, and this time, the lineup will include four different models, all successors to the generation unveiled last year.
2021 will be the last year for the iPhone mini, as Apple reportedly plans to give up on the 5.4-inch form factor beginning with the next-generation series.