Company working “feverishly” to improve the inventory

Oct 29, 2021 06:46 GMT  ·  By

Apple launched the iPhone 13 earlier this fall, but it’s no secret that the company has been struggling to deal with inventory issues, as not enough units are available for customers across the world.

So right now, finding an iPhone 13, especially the Pro and the Pro Max models, is pretty difficult, with Apple seemingly aware of the problem and actively working on dealing with it.

This is what Apple CEO Tim Cook said during the company’s latest earnings call, explaining that the company is always keeping an eye on the existing supply and is now trying to address all inventory problems that retailers and its stores are hitting.

Apple pleased with iPhone 13 demand

Asked by Morgan Stanley analyst Katy Huberty how the iPhone 13 compares to the iPhone 12, Cook explained the company is very satisfied with the current demand for the new model.

“The channel inventory, as you would expect in a constrained environment, the iPhone channel inventory ended below the targeted range and is currently below it. And so that’s that,” Cook said.

“In terms of the blurring of demand, we look at — Katy, we look at a number of different data points. We look at demand across our online store, demand in retail. We look through to back orders on the carrier channels, the ones that do take back orders there. We look at channel orders as well. And so we have a number of different data points that we use to conclude how strong demand is. And we feel very, very good about where demand is right now. And we’re working feverishly on the supply side of that.”

Obviously, Cook hasn’t shared any specifics regarding iPhone 13 sales, and at this point, there are no estimates as to when more units could be brought back in stock.

But the inventory is updated in real-time, so if you want to buy an iPhone 13, just make sure you check with your local Apple Store every once in a while.