14 DAY TRIAL // Apple has launched a new trade-in comparison page whose purpose is to show potential customers how affordable a new iPhone can get when giving up on their old devices.
Cupertino insisting on trade-ins isn’t something entirely new, but this campaign has been accelerated lately due to what’s described by many as poor sales performance of the 2018 iPhone generation.
With the high price considered to be one of the main drawbacks when it comes to buying new iPhones, Apple is pushing hard for trade-ins, trying to show customers that they can purchase the 2018 models at lower prices if they give up on their existing iPhones.
And this new trade-in price comparison page guides users throughout the process of getting an estimate of the actual value of their iPhones. When the trade-in value of the iPhone is calculated, the page displays the price of 2018 iPhones with the new price, so the message is very clear: you can get the iPhone XR, iPhone XS, or iPhone XS Max at substantially smaller prices.
Apple in damage control mode
Obviously, this all depends on the device that you trade in. For example, if you decide to replace an iPhone 5, you won’t get more than $25, so you better keep that one for you. On the other hand, you could be eligible for $500 trade-in discount when swapping out an iPhone X, according to the page.
In the meantime, Apple is also trying other tactics to reignite interest in 2018 iPhones, and more recently, people close to the matter suggested that the company even considered restarting iPhone X production.
iPhone X was retired in September after Apple announced the 2018 generation, but rumor has it that the company may plan to bring it to the market once again at a lower price in order to boost sales of modern devices.