14 DAY TRIAL // Apple has always positioned privacy as one of its top priorities, and the company is now trying to capitalize on this strategy with a new set of billboards.
The Cupertino-based tech giant thus uses pro-privacy billboards in order to highlight the capabilities of the iPhone, and the first such banners have recently been spotted in Canada.
One of the billboards reads that “Privacy is king” and comes with a slogan used on all the other banners that says “That’s iPhone.”
“We’re in the business of staying out of yours,” another such billboard reads. “Privacy. That’s iPhone,” it also adds, as iMore notes.
Others think Apple just uses privacy to sell more iPhones
While Apple is pushing so hard for privacy, the company has often been criticized by other tech giants for using it as a selling point.
Apple CEO Tim Cook, on the other hand, emphasized that investing in privacy is just a matter of caring about users.
“You know, we're on the user's side. We're on the user's side in privacy. We're on the user's side in trying to prevent fake news. And so we curate, and we've always done that. We're not an amplifier for fake news or pitting groups against one another or having porn or all this other kind of stuff. This is not what we're about, and we've never been about that,” Cook said earlier this year.
Apple has also been at war with US official over the security features on the iPhone, and the most famous example is the one of the iPhone belonging to the San Bernardino terrorist. The FBI requested Apple to break into the device in order to access the evidence stored on the phone, but Apple refused to do so, claiming that unlocking an iPhone compromises the security of all customers.