14 DAY TRIAL // A survey conducted by Prophet crowned Apple the most relevant brand to consumers for the sixth year in a row and ahead of big names like Peloton, KitchenAid, and LEGO.
In a description of what the survey was focused on, Prophet explains it tried to determine what consumers consider to be the companies doing what seems to be impossible.
“Relevant brands find their way into people's hearts by continually doing what seems impossible. They adapt quickly to customers' changing needs and expectations. But they do so by remaining ever more true to themselves. Our research finds that this exceptional achievement–a constant balance between evolution and authenticity–is no accident. Four undeniable forces drive these brands: they are customer obsessed, ruthlessly pragmatic, distinctively inspired and pervasively innovative,” Prophet says.
Cheaper products, same high quality
So what makes Apple the top brand for consumers?
It all comes down to product releases, as most of the devices the company has launched lately landed just at the right time for customers.
“Apple takes the top honor again as No. 1 in our survey, with near-perfect scores in all four drivers of relevance. This year, it continues to earn adoration with innovation, dependability and inspiration. Among the first retailers to proactively close stores, the April launch of a lower-priced iPhone landed at just the right moment for cash-conscious consumers. Updated Macs and iPads dazzled homebound workers and students. And with Apple TV (we love you, Ted Lasso) it’s establishing itself as a content genius, too,” the analysis reveals.
Indeed, Apple making the iPhone more affordable seems to be good news for more users across the world.
The company is also believed to be working on a new iPhone SE that would be based on the iPhone 11 and which could go live as soon as this year, all in an attempt to provide customers with another cheaper smartphone to join the iOS ecosystem.