iPhone 14 Max could eventually be called iPhone 14 Plus

Jun 28, 2022 19:08 GMT  ·  By

Apple will take the wraps off four different iPhone models this year, but as compared to the generation that’s already on the market, the new series will include some pretty big changes.

First and foremost, Apple will continue two offer two Pro and two non-Pro iPhones, but this time, the smallest models will sport 6.1-inch screens. That’s right, the iPhone mini form factor is going away, as the 5.4-inch size is getting the ax for obvious reasons.

In other words, Apple will kill off the iPhone mini but will instead introduce an all-new 6.7-inch device that will serve as a larger sibling of the standard model.

People familiar with the matter have said on several occasions that the lineup would comprise the following models:  

  • iPhone 14 with 6.1-inch display
  • iPhone 14 Max with 6.7-inch display
  • iPhone 14 Pro with 6.1-inch display
  • iPhone 14 Pro Max with 6.7-inch display

In other words, Apple will launch two Max models this year, and the naming of the new device pretty much makes sense from a consistency perspective.

iPhone Plus making a comeback

But as far as tipster Lanzuk is concerned, this doesn’t make sense from a marketing approach. Apple apparently is afraid that customers could mistake the iPhone 14 Max for the iPhone 14 Pro Max and the other way around, so having two Max models in the lineup isn’t necessarily an approach the company wants to use.

As a result, the all-new large iPhone could end up being called iPhone 14 Plus. In some ways, this makes sense, as Apple customers are already familiar with what the Plus moniker means for an iPhone. The last Plus model was launched as part of the iPhone 8 generation, so it’ll certainly be interesting if Apple resurrects this moniker for this year’s generation.