14 DAY TRIAL // Apple managed to beat sales expectations in the second quarter of 2018, and iPhone X was the main product that powered this strong performance despite all the gloomy reports that reached the web lately.
In the earnings call with analysts, CEO Tim Cook defended the iPhone X, explaining that the device was actually the best-selling model in its entire lineup in each week of the quarter.
“Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter. Since we split the line with the iPhone 6 and 6 Plus in 2014, this is the first cycle in which the top-of-the-line iPhone model has also been the most popular,” Cook said.
Apple’s CEO went on to reveal that iPhone X has reached 99% customer satisfaction rate, adding that the high price of the device is the result of the phone being the most innovative product on the market.
The Super Bowl analogy
Cook, however, suggested that he would have liked the iPhone X to sell even better, pointing out in a Super Bowl analogy that Apple is pleased with the current performance anyway.
“It’s one of those things like when a team wins the Super Bowl, and maybe you want them to win by a few more points. But it’s a Super Bowl winner and that’s how we feel about it. I could not be any prouder of the product,” Cook said.
Earlier this year, analysts said citing supply sources that sales of the iPhone X were below expectations, going as far as projecting that Apple would discontinue the device this year to concentrate entirely on the 2018 generation. The high price of the iPhone X was considered to be the main drawback, with customers said to be more interested in the iPhone 8 and iPhone 8 Plus, both of which come with lower prices.
iPhone X is available in the United States at $999 for the 64GB version, while the 256GB configuration can be purchased for $1,149.