14 DAY TRIAL // Apple has once again become the world’s most valuable brand, according to research conducted by Brand Finance.
Apple’s brand value is $263.4 billion, according to the latest statistics, while Amazon, Google, and Microsoft come next. The tech world continues to dominate the charts, though Coca-Cola is currently the strongest brand in the United States with a Brand Strength Index (BSI) score of 91.7 out of 100 and AAA+ brand strength rating.
Brand Finance says AMD is the fastest-growing tech brand, as it recorded a value growth of no less than 89 percent. This propelled the company no less up no less than 186 spots in the ranking, so it’s now the 287th company in terms of brand value.
“Apple has overtaken Amazon and Google to reclaim the title of the world's most valuable brand for the first time since 2016, according to the latest report by Brand Finance – the world's leading brand valuation consultancy. Apple has the success of its diversification strategy to thank for an impressive 87% brand value increase to US$263.4 billion and its position at the top of the Brand Finance US 500 2021 ranking and Brand Finance Global 500 2021 ranking,” the research reveals.
“Steve Jobs’ legacy”
Brand Finance says Apple’s impressive growth is the result of the company’s hunger for innovation, something that started with Steve Jobs’ ambition and which continues today with every new product.
"Steve Jobs' legacy continues to flow through Apple, with innovation built into the brand's DNA. As Apple reclaims the title of the world's most valuable brand from Amazon five years since it last held the top spot, we are witnessing it Think Different once again. From Mac to iPod, to iPhone, to iPad, to Apple Watch, to subscription services, to infinity and beyond,” Laurence Newell, Managing Director, Brand Finance Americas, said.
Tesla is the automotive brand with the biggest jump in the chart, as its brand value increased by no less than 73 percent.