Orders substantially reduced in the second quarter

Apr 30, 2018 05:20 GMT  ·  By

Reports on iPhone X’s sales performance have been rather contradictory until now, but there’s more and more evidence that global demand has been rather weak and Apple is taking a series of measures to prepare for even lower numbers.

Now Fast Company cites sources close to Apple as saying that the firm itself is disappointed by the iPhone X and the leadership team admitted internally that the anniversary model isn’t doing well.

As a result, Apple has reduced orders for the iPhone X to just 8 million units for the second quarter of the year, down from no less than 14 million units.

News that Apple is cutting down orders isn’t new, but on the other hand, this fresh report indicates that Cupertino has a hard time dealing with the existing inventory after previously building the iPhone X at the fastest pace in order to cope with constrained stock.

Cheaper iPhone on the way

It goes without saying that the high price of the iPhone X is one of the main reasons the device isn’t selling well, and it looks like Apple itself seems to realize that launching such an expensive model wasn’t the right thing to do, no matter how premium it is and what logo it wears.

iPhone X is available in the United States starting from $999 for the base model, while the more expensive version with 256GB storage costs $1,149.

Apple plans to address the price issue with a more affordable LCD iPhone this year. The 2018 lineup will include three different models, including a cheaper 6.1-inch device that would launch without some premium features like a dual-camera system and possibly 3D Touch.

The LCD iPhone is expected to be the best-selling model in the entire lineup, and it is believed to account for the biggest share of all orders this year, though it’s fair to say that Apple is playing it cautiously this time after the iPhone X fiasco.