14 DAY TRIAL // Apple has scored another win in the fight against Android, as a recent study reveals that most Americans are more interested in iPhones than in devices running Google’s mobile operating system.
Conducted by Robert W. Baird & Co., the semi-annual survey included 1,500 US consumers who were asked to choose between iPhone and Android for their next phone.
Out of these respondents, only 15 percent said they plan to purchase a new smartphone in the next 2 months, and 67 percent of them added they would choose an iPhone.
This means the intention of buying an iPhone has increased from 60 percent in the previous surveys, despite the tough times that Apple is said to be going through with its new iPhone generation.
iPhone users committed to the Apple ecosystem
Furthermore, the study indicates that Apple continues to have a loyal customer base, as iPhone buyers own on average 2.6 devices manufactured by the Cupertino-based tech giant. These include Macs, iPads, the Apple Watch, and AirPods.
“Our semiannual U.S. Apple survey confirms slowing smartphone purchase intent, but on a bright note, suggests continued strong iPhone share,” analyst William Power is quoted as saying by Barron’s. “That, coupled with success with newer products like Apple Watch, and services like Apple Music, underscores the ecosystem opportunity.”
The results of the survey can only be good news for Apple, especially because sales of the iPhones are believed to be well below expectations.
The high prices of the 2018 generation are considered to be the main factor convincing a significant share of existing customers to hold on to their devices for a longer period of time. iPhone XR, which is the most affordable iPhone launched last year, is available from $749, while the iPhone XS Max tops at $1,449 in the United States. iPhone XS is priced from $999 in the same market.