Windows 8 can address all your needs, the company explains

May 14, 2013 12:00 GMT  ·  By

It’s no surprise that Microsoft continues to advertise Windows 8, but the company has moved its focus from the end user to small and midsize businesses.

In a blog post describing the success story of construction intelligence supplier Glenigan, Microsoft also talks about the way Windows 8 attempts to cater to a wide variety of needs, including those of SMBs.

“Whether SMBs need a notebook, a tablet, or an all-in-one, whether touch-based or a keyboard-and-mouse system, Windows 8 offers a variety of choices to fit their needs. There is also great compatibility between Windows 7 and Windows 8, and this makes it easier to adopt Windows 8 with existing systems,” Microsoft explained.

“Glenigan’s case shows how technology can be a key business enabler. Whether it’s visiting a construction site, traveling to another city by train, or meeting with clients on the road, the devices just have to work. With Windows 8, Glenigan has discovered that they can have it all.”

The problem with Windows 8, said tech analyst Jeff Kagan, is that the operating system as a whole is too innovative, so many consumers actually need a lot of time to get used to it.

Both companies and end users need to invest in order to successfully make the most of Windows 8, so this could be one of the reasons why so many people actually decide to stick to Windows 7.

“It was too innovative, too quickly and customers pushed back. This is Microsoft’s, New Diet Coke story. Companies who want to innovate must do so more slowly to be successful. The new version called Blue will not be available until later this year. I don’t think Microsoft fully understands yet all the changes they need to make. I have several suggestions. Then again so do many others,” Kagan explained.

Microsoft, on the other hand, claims that everything goes according to the plan, and at this point, Windows 8’s sales performance is in line with the one of Windows 7. The difference is that Windows 7 is currently the world’s number one OS, while Windows 8 barely reached a 3 percent market share last month.