14 DAY TRIAL // Earlier this week, Taiwanese mobile phone maker HTC Corporation officially announced a new marketing campaign for its brand and for its latest Android flagship device, the HTC One, and the first full video ad included in the campaign has leaked online.
The campaign is focused on showing the endless possibilities that the HTC can deliver, and revolves around presenting a variety of acronyms for the company’s name.
The handset vendor has been working with Robert Downey Jr. for the campaign, and also has him featured in the video ads for the aforementioned change in brand image.
HTC has yet to officially kick off the campaign tomorrow, and has confirmed that it will focus not only on video commercials, but also on a series of other activities that will help it pick up some Steam.
In the meantime, have a look at the video embedded above (via Android Police) to learn more on the matter.