14 DAY TRIAL // The high price of Windows 8 devices is considered one of the main reasons for the new operating system’s slow uptake, so bringing cheaper units to the market is now a priority for the tech giant.
After sources familiar with the matter revealed that Microsoft was working with partners on a discount plan, Chinese companies seem to be ready to join the struggle with very cheap units that could cost around $300 (€230), according to a report by DigiTimes.
Microsoft is mostly trying to make Windows 8 devices more affordable in an attempt to challenge Android and tablet market leader Apple, so Chinese companies’ efforts are clearly welcome.
The $300 price tag, however, does not include Windows 8 licensing fees and other patents, so it’s only up to Microsoft to decide whether it wants these devices to remain extremely cheap or not.
Still, with an ex-factory price of $300, they are very likely to be a lot more affordable than Microsoft’s Surface Pro which is sold for $899 (€690) in the United States.