14 DAY TRIAL // A recent report issued by the experts from Washington State University researchers reveals that chain hotels do a much better job than their main competitors on the market, while taking into consideration their efforts to display an eco-conscious conduct which can be spotted in their entire activity.
According to the scientists, there is a logical explanation for their conclusion. Chain hotels buy a large quantity of similar products. Their products are purchased in bulks, managing to avoid unnecessary packaging.
Their staff is properly trained and focused on preserving energy. Therefore, it is unlikely to find an unoccupied room with the lights on or the heat running in a hotel which is part of an important chain.
Also, such a facility knows how to preserve water resources and how to transfer its knowledge to the guests who decide to spend their holidays in that particular place. Conserving the resources is not only earth-friendly, it is an actual trend powered by a hotelier competition.
Due to the fact that bigger is not always everything, while greener is always better, most of the important hotels which aren't part of a major corporation might end up losing a large segment of their target, according to Dennis Reynolds, Ivar B. Haglund Endowed Chair from the WSU School of Hospitality Business Management.
It appears that, in terms of marketability, a more eco-friendly option is the winning one, in a potential situation when a customer has to choose between two similar facilities located in the same city.
Not only does it help hotels attract more customers, green trends also make sure that the owners reduce energy costs by up to 50%.
Despite the fact that most eco-conscious practices imply easy-to-follow steps, the researchers found out that chain hotels are displaying better results than their independent rivals, especially when it comes to energy preservation.
They seem to think that a major corporation which owns 1,000 facilities can appreciate the costs and, therefore, the savings implied by smart purchases better than the private owner of a single resort.
The same theory can be applied to restaurants. All in all, the experts think that clients have the ability to change the attitude of such facilities, by raising their standards while making sure that their favorite spot has a great respect for the environment.