14 DAY TRIAL // No less than nine out of 10 women will agree to a second date with men that use coupons to pay for the first dinner outing.
The finding comes from a Bing/Impulse Research survey involving 1,058 respondents in the United States.
However, according to Microsoft, there might be a problem in finding that precious special deal almost synonymous with the guarantee of a second date.
The volume of coupons offered to consumers through specialized sources such as Groupon, LivingSocial, Tippr and others, has been increasing with hundreds of thousands of new deals going live daily.
The overload of deals in combination with a 47% surge in the use of coupons compared to 2010 means that users need to boost efficiency when it comes down to finding exactly what they’re looking for.
The Redmond company’s answer is Bing Deals, a vertical of its search /decision engine designed aggregate local deals from sources such as Groupon, LivingSocial and Tippr, but also to provide the most relevant ones in accordance to customer queries and location.
The Bing/Impulse Research survey reveals that 74% of respondents combed for deals on multiple websites each week.
Bing Deals simplifies the search process by providing easy access to 200,000 local coupons in over 14,000 U.S. cities in a single location.
Most importantly, Bing Deals is not limited to the desktop, but also comes in a mobile flavor for iPhones or Android phones (m.bing.com).
“Sixty-three percent of adults will search two to 10 different coupon sources every week, and 11 percent will search through more than 10 sources,” the company said.
“Nearly 50 percent of adults surveyed will spend more than 15 minutes each week searching for deals, with almost one-quarter of adults surveyed spending between 30 and 60 minutes on the hunt.”