14 DAY TRIAL // It’s no longer a secret that Apple’s new iPhones aren’t selling as good as the company anticipated, but new data that shows up every once in a while reveals just how awful the sales performance of the 2018 generation really is.
The most recent numbers come from Mixpanel, which usually tracks iOS adoption, but which can also analyze the adoption of new iPhone models based on data it collected in the last years.
Specifically, Mixpanel says the iPhone XR is the best-selling 2018 iPhone so far, with its weekly sales figures topping both the iPhone XS and the iPhone XS Max. When put together, the two XS models manage to beat the iPhone XR, but otherwise, the LCD model is simply the best-selling 2018 iPhone model.
On the other hand, the more worrying figures concern the comparison with the 2017 iPhone X, which itself was originally rumored to sell in numbers that were lower than anticipated. It eventually turned out the iPhone X was selling good, as revealed by Apple.
High prices, major decline
According to Mixpanel, iPhone XR reached 1.5 percent adoption after five weeks on the market, while iPhone 8 and iPhone 8 Plus gained 3.6 percent share in the same number of days after the launch of this particular device lineup.
Also, iPhone X gained 7 percent share after two months of availability, while iPhone XS and iPhone XS Max, which are two different models with several upgrades, barely reached 5 percent during the same period.
In other words, no, new iPhones aren’t selling well, and if you’re wondering why, just look at their prices. The top-of-the-range iPhone XS can be yours in the US for no less than $1,449.
The disappointing performance of new iPhones has also produced a substantial decline for Apple in market valuation, with Microsoft now ranked first.
Via 9to5mac