That's a wrap! Thank you for being here with us on this special day!
Tim Cook announces that iOS 12, tvOS 12, and watchOS 5 will be available worldwide on September 17, and macOS 10.14 Mojave is coming a week later on September 24.
iPhone XS price starts from $999 like last year's iPhone X, and iPhone XS Max price starts from $1099. Apple has discontinued the iPhone 6s, iPhone SE, and iPhone X models, and it's now selling only the iPhone 7 and 7 Plus, as well as iPhone 8 and 8 Plus.
iPhone XS and iPhone XS Max will be available September 21. Pre-orders begin September 14.
iPhone XR price starts from $749 and will be availabe October 26 in three variants with 64GB, 128GB, and 256GB. Pre-orders kick off October 19.
Once again, here's Apple's 2018 iPhone lineup: iPhone XS, iPhone XS Max, and iPhone XR.
iPhone XR highlights in a single image!
iPhone XR has a 6.1" stunning Liquid Retina LCD display and it's smaller than the 5.5' iPhone 8 Plus. It delivers a longer battery life, a 12MP camera system, the A12 Bionic chip, and much more!
Apple unveils the iPhone XR!
iPhone Xs and iPhone Xs Max highlights in a single image!
A special iPhone Xs and iPhone Xs Max version for the Chinese market will feature two physical SIM slots.
iPhone Xs and iPhone Xs Max features an eSIM, so they are dual-SIM models, but only with supported carriers.
iPhone Xs features a longer battery life up to 30 minutes more compared to last year's iPhone X, and iPhone Xs Max will last with up to one and a half hour more than any previous iPhone models.
It's even possible to change the aperture from f1.4 to f16 after taking a photo with bokeh effect, again, thanks to the A12 Bionic chip.
iPhone Xs and iPhone Xs Max makes stunning photos with bokeh effect!
iPhone Xs and iPhone Xs Max's camera system features Smart HDR (High Dynamic Range).
iPhone photograaphy FTW!
Aaaand... the iPhone Xs and iPhone Xs Max come with even more powerful cameras!
iPhone has world's most popular camera!
We're watching three demos from various developers creating amazing games and AR apps for the iPhone Xs and iPhone Xs Max, again, thanks to the A12 Bionic chip.
Once again, Apple's A12 Bionic chip is really awesome!
Apple announces Siri Shortcuts app for iPhone. CoreML will also be 9 times faster, allowing developers to run more complex AR apps!
iPhone Xs and iPhone Xs Max will launch apps with 30 percent faster than previous iPhone X model or the iPhone 8 lineup.
Unfortunately, the notch is here to stay for one more year!
The A12 Bionic chip in the new iPhone Xs and iPhone Xs Max models is really powerful! It can process 5 trillion operations per second! Amazing! 512GB version also announced!
Powered by an A12 chip, iPhone Xs and iPhone Xs Max feature the most advanced and secure facial authentication ever created in a smartphone.
iPhone Xs and iPhone Xs Max highlights!
iPhone Xs Max variant also unveiled with 6.5" Super Retina display!
Meet the iPhone Xs!
iPhone is the #1 smartphone in the world with 98 percent customer satifaction, says Tim Cook!
It's iPhone time!
Apple Watch Series 4 will be powered by watchOS 5, available worldwide on September 17 for Apple Watch Series 3 and Series 1, the latter being discontinued.
Apple Watch Series 4 available for pre-order on Friday, September 14, 2018, for only $399 for the GPS model and $499 for the GPS + Cellular model. Will be available worldwide September 21.
Great news for Apple Watch wearers! All existing bands will fit Apple Watch Series 4.
Apple Watch Series 4 will be available in Silver, Space Grey, and Gold Stainless color options!
Apple Watch Series 4 highlights! All-day battery life too!
The electrocardiograms created by Apple Watch Series 4 will be stored in the Health app on your iPhone in PDF format so you can print them and share them with your doctor!
Apple Watch Series 4 comes with three new heart feeatures: low heart rate notifications, Afib notifications, and ECG.
Apple Watch Series 4 will be able to detect a fall! Fall detection FTW!
Apple Watch Series 4 features the Breath app as an Watch face, in not one but three variations!
Apple Watch Series 4 comes with an exclusive new Watch face that shows up to 30 percent more information than on previous models.
Apple unveils the Apple Watch Series 4. It's really beautiful!
It's Apple Watch time!
Apple is proud to have shipped its 2 billionth iOS device!
Tim Cook updates us on the retail stores. Apple is welcoming 500 million visitor per year!
Tim Cook takes the stage at the Steve Jobs Theater!
We're watching a very cool "Mission Impossible" video before the live keynote kicks off at the Steve Jobs Theater in Apple Park!
We're live! The moment you've been waiting for a year is finally here!
14 DAY TRIAL // 
