14 DAY TRIAL // Samsung will officially announce the all-new Galaxy S22 lineup in just a few days, and as it turns out, plenty of people out there are already planning an upgrade.
A survey conducted by SellCell reveals that out of over 10,600 Android users, no less than 20 percent plan to purchase a Galaxy S22 when the device becomes available.
Unsurprisingly, the Galaxy S22 Ultra is the model that’s likely to receive most of the love, as over 44 percent of the people planning an upgrade said they want this configuration specifically.
“Within that percentage of Android users upgrading to an S22, 44.4% will opt for the top-of-the-range S22 Ultra. The standard S22 is the second most popular handset, at 30.1%. 25.5% of S22 upgraders will select the mid-range S22 Plus,” the survey reveals.
As it happens every year, Samsung will almost certainly launch a trade-in program for the new Galaxy S22, and the survey reveals that the model most people would give in for the 2022 smartphone will be none other than its predecessor.
Public announcement on February 9
In other words, many people plan to upgrade from a Samsung Galaxy S21, which is also an indicator that Samsung’s brand loyalty is still at a strong level.
“The popularity of the Samsung Galaxy S22 Ultra correlates with the rise in trade-in popularity of the S21 Ultra 5G in the two weeks prior to publication of this report. The S21 Ultra 5G accounts for 22.3% of Android trade-ins in that two-week period,” SellCell explains.
“Samsung owners are likely staying within the ecosystem they know. SellCell’s figures show a huge trend in Samsung trade-ins, with the ten most traded-in handsets all being Samsung; unsurprising given that it has the S22 smartphone launch approaching. It makes sense to assume that this trend shows that Samsung users are preparing for the release of the new handset by trading in their old Samsung to make room for new.”
Samsung will announce the new smartphones on February 9, and the pre-order program is likely to start right after the event.