• Apple
  • By Filip Truta
  • April 24th, 2014
Angela Ahrendts Is Finally Occupying Her Office at 1 Infinite Loop

Angela Ahrendts Is Finally Occupying Her Office at 1 Infinite Loop

Hire to be officially completed next week, according to CEO Tim Cook

  • Apple
  • By Filip Truta
  • April 22nd, 2014
Tim Cook Narrates “Better” Video with Focus on Apple’s Environmental Efforts

Tim Cook Narrates “Better” Video with Focus on Apple’s Environmental Efforts

The Mac maker releases letter from its Vice President of Environmental Initiatives

The Real Reason Apple Hired Angela Ahrendts: Sell the Expensive iWatch

The Real Reason Apple Hired Angela Ahrendts: Sell the Expensive iWatch

Still the CEO of Burberry, Ahrendts will manage all things retail at Apple

Apple Misses the Boat, Allows Amazon to Launch First TV Box with Game Controller

Apple Misses the Boat, Allows Amazon to Launch First TV Box with Game Controller

This could well mark another missed boat for Tim Cook & Co.

  • Apple
  • By Filip Truta
  • March 21st, 2014
Tim Cook Named One of the World’s 50 Greatest Leaders

Tim Cook Named One of the World’s 50 Greatest Leaders

Apple’s CEO nabs #33 spot with a jovial description on behalf of Fortune

Apple “Haunted” by Books Trying to Decipher Tim Cook

Apple “Haunted” by Books Trying to Decipher Tim Cook

Author Yukari Iwatani Kane suggests Tim Cook is not running Apple well

  • Apple
  • By Filip Truta
  • March 19th, 2014
Tim Cook Makes Surprise Statement Regarding New Book on Apple, Calls It “Nonsense”

Tim Cook Makes Surprise Statement Regarding New Book on Apple, Calls It “Nonsense”

“We've always had many doubters in our history,” says the Apple CEO

  • Apple
  • By Filip Truta
  • March 14th, 2014
Steve Wozniak Doesn’t Think Tim Cook Should Be Fired

Steve Wozniak Doesn’t Think Tim Cook Should Be Fired

Not that the thought ever passed the mind of Apple’s board of directors

Apple Launches CarPlay Ahead of iWatch and TV, Picks One Ripe Fruit at a Time

Apple Launches CarPlay Ahead of iWatch and TV, Picks One Ripe Fruit at a Time

Leaving nothing to chance, Apple is juggling with several new products this year

  • Apple
  • By Filip Truta
  • March 3rd, 2014
Apple CEO Tim Cook Described as a “Machine” in Upcoming Book

Apple CEO Tim Cook Described as a “Machine” in Upcoming Book

Author Yukari Kane shows the many different sides of Cook we hardly ever imagined

  • Apple
  • By Filip Truta
  • March 1st, 2014
Apple Working on “Secret” Project that Uses Sapphire Crystal [WSJ]

Apple Working on “Secret” Project that Uses Sapphire Crystal [WSJ]

Apple suppliers other than GT Advanced “already make” glass for iPhones

Apple’s CEO Tells Shameless Shareholder that Planet Earth Comes First, Profits Can Take a Hit

Apple’s CEO Tells Shameless Shareholder that Planet Earth Comes First, Profits Can Take a Hit

NCPPR is concerned Apple wastes too much money on protecting the environment

Tim Cook Remembers Steve Jobs on the Visionary’s Birthday

Tim Cook Remembers Steve Jobs on the Visionary’s Birthday

“Details matter, it’s worth waiting to get it right,” Cook tweeted

Greenpeace Likes Tim Cook, Praises Apple in Latest Report

Greenpeace Likes Tim Cook, Praises Apple in Latest Report

Environmentalists happy to see reduced use of conflict minerals

  • Apple
  • By Filip Truta
  • February 10th, 2014
Carl Icahn Throws In the Towel, Stops Pressuring Apple to Buy Back Its Stock

Carl Icahn Throws In the Towel, Stops Pressuring Apple to Buy Back Its Stock

Stock buyback proposal canceled in light of Apple’s recent actions

Tim Cook Needs a History Lesson, Badly

Tim Cook Needs a History Lesson, Badly

Apple’s CEO says Europe is something “somebody came up with for Americans”

  • Apple
  • By Filip Truta
  • February 8th, 2014
Apple Has “Mac of the Future Planned,” Not Giving Up on Desktop like Others [WSJ]

Apple Has “Mac of the Future Planned,” Not Giving Up on Desktop like Others [WSJ]

“A lot of people are throwing in the towel right now on the PC,” says Tim Cook

 
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