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Survey - Apple Customers Are Most Satisfied with Their Choice

Apple has the highest score ever recorded in the American Customer Satisfaction Index. The company now ranks first in customer satisfaction among PC manufacturers for the fifth year in a row, being followed by runner-up Dell, the only computer company (besides Apple) to record an increase in ranking over their 2007 s...

19 August 2008
17:16 GMT

Gamers Love Ads

It might sound funny at first, but we keep hearing about researches showing that gamers have nothing against in-game ads: actually, we hear this so often that we're tempted to believe it's true, especially having in mind that TV shows kind of got us used to that. It's not us saying it, but researches.T...

17 June 2008
04:19 GMT

New Rule: Red Beats Blue in Multiplayer

Whenever scientists are not conducting researches to prove that video games are bad for one's health, they tend to study some really important things and the results might prove to be really funny, in the end. It is exactly what happened with this latest study about video games conducted at the University of Cop...

12 June 2008
03:18 GMT

The Low Salt Diet - Not So Helpful After All

"Salt is bad for your heart", is among the longest-lived preconceptions of modern times. Many of us grew up with it and always thought that a high salt intake would increase our chances of suffering from heart disease later in life. The main argument for this was that a higher sodium level would cause increased blood...

9 June 2008
05:36 GMT

Wanted: Women to Eat Lots of Chocolate

If you're past the menopause age, are suffering from type two diabetes and have a fondness for chocolate, a team of researchers at the Norfolk and Norwich University Hospital definitely have the perfect job for you. You will need your GP's approval to embark on this quest, but once you get that, you're...

6 June 2008
12:29 GMT

Study: Gamers Are Not Shy Nerds, Gaming Is Not a Mental Disorder!

It was only a matter of time until a study proving that what people think about gamers is completely wrong was released. Hopefully, this study we're talking about, and which proves that gamers are not at all "shy nerds", can be used to impress girls and, most important, change the public opinion on the matter. I...

5 June 2008
12:06 GMT

PS3 Consumes Five Times More Power than a Fridge

It's time to get the beers out of the fridge (or milk, or soda bottles) and place them on our PlayStation 3, because following some recent studies, Sony's console consumes five times more energy than a medium sized refrigerator (with a height of 60 inches and 12 cu. ft. volume). Which doesn't necessari...

4 June 2008
13:06 GMT

Mac vs PC Study Shows Macs Have 1/3 Fewer Problems

A study conducted by Nucleus Research, a global provider of research and advisory services, has shown that Macs have 1/3 fewer problems than PCs. Also, the problems are solved faster with Macs, Ian Campbell, Nucleus Research's President and CEO, reveals in a blog post."We've been investigating the ROI from ...

3 June 2008
03:31 GMT

Lead Exposure Turns Children into Potential Criminals

We read about teen violence almost every day - and by the looks of it, this dramatic phenomenon is not going anywhere soon. We often hear representatives of the authorities complaining that the sources of teen violence are difficult to deal with - broken families, poverty, substance abuse - however, scientists have u...

30 May 2008
09:46 GMT

Apple Loved by the US Gay Population

The 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study has revealed that Apple is among the top six gay-friendly brands in the US, next to Bravo, Showtime, HBO, Absolut, Levi's and many others, the Macworld website reveals. The study, carried out on 2,259 adults aged between 18 and 64, revealed that Appl...

19 May 2008
16:36 GMT

Study: iPhone Keyboard Sucks

Of course, as a faithful Apple fan, and a user of the company's devices, you will cough letting a few nasty words slip through your lips too. It's true though. People participating at the study have indeed qualified the iPhone's keyboard "hard to get used to" and accused wrong letter selection just bec...

16 April 2008
03:54 GMT

Violent Games Actually Make People Relaxed and Less Angry

Every now and then some psychologists, scientists or general researchers come up with a study that makes us, the gamers, feel a little bit better and hope that the general game-hating will drop (at least a little). Of course, these types of studies are far less than those who prove the contrary - but at least they do...

2 April 2008
03:28 GMT

Flash the Apple Logo in Front of Someone's Eyes and They'll Build You a Space Craft... Out of Bricks

Here's a good one. No really, pay attention to this: guys over at Duke University and the University of Waterloo conduct this study, right? What they find is that merely thinking about Apple makes a person more creative. Subjects who were shown the IBM logo for a fraction of a second were rendered stupid. Check ...

26 March 2008
07:12 GMT

Blame Video Games for Your Poor Grades!

To say it short and begin as no news should, here is the conclusion: video games make you dumb. Loud and clear, that is what some German scientists from Kriminologischen Forschungsinstituts Niedersachsen (KFN) have found out. And, yes, I will always be fascinated by the results of these studies. Then laugh for a whol...

18 February 2008
08:12 GMT

Heavy Clickers, an Advertising Nightmare

One of the most important sources of accountability for Internet display advertising is being questioned by the results of the Natural Born Clickers survey, conducted by comScore, media agency Starcom USA and behavioral targeting network Tacoda. Click-through rates have long been used as an ad negotiation currency, b...

13 February 2008
11:31 GMT

Biggest Secret Revealed: Men Are More Likely to Become Game-Addicted

In what could be the scientific breakthrough of the millennium, a Stanford University researcher basically claims that men like playing video games more than women do. Duh! I am completely shocked by this, I never ever, ever thought that men could like video games more than women do or, even worse, become game addict...

6 February 2008
08:16 GMT

Downloading Study Proved Wrong!

The study that the Motion Picture Association of America commissioned in 2005 regarding the domestic losses showed that a stunning 44 percent of those came because of illegal movie downloading done by college students. The MPAA rained fire on the colleges, urging them to limit the bandwidth or to willingly take drast...

23 January 2008
10:31 GMT

Google Losing Credibility Worldwide

Apparently, being the biggest thing on the Internet besides pornography brings about an aura of distrust similar to the one every government has around it. Google, because the Mountain View based company is what I'm talking about, of course, came to find this out firsthand, according to a study carried on Intern...

18 January 2008
19:26 GMT

Kids Under 7 Could Develop ADD Because of Video Games

Yet another study concerning video games' influence on youngsters these days. Boring right? Not quite. Although it argues the same burning issues we've come to read every week or so (children are illiterate because of games, develop anti-social behavior and so on) this time the situation may be more serious...

14 January 2008
04:08 GMT

One in Two Wants Video

The fact that not everybody on the Internet has used at least once a video sharing site, such as Google's YouTube, makes me think that we're not there yet, we're not as technologically advanced as we think we are. I know it sounds strange, but keep in mind that YT is the biggest thing there is when it ...

11 January 2008
03:29 GMT

Wii is NOT a Substitute for Real Sports

As it always goes, scientists have to step up every once in a while to tell the world stuff that is just common knowledge really. This time around they're declaring the Wii as NOT a substitute for doing real sport since expending 60kcal (250 kJ) per gameplay hour isn't enough to make people lose weight.Acco...

27 December 2007
06:39 GMT

Games Cause Brain Damage!

We know this is not the kind of news you'd like to hear, especially now, during the holidays, but that is what Doctor Chou Yuan-hua, from the department of Psychiatry of Taipei Veterans General Hospital claims to happen if you play video games. Actually, he says that gamers risk to damage their brain functions a...

27 December 2007
04:16 GMT

Study Says that Old School Landline Phones Are Favored over Wireless Alternative

The online era at hand doesn't look that appealing and all-encompassing, after reading the report that Pew issued a few days ago. It clearly states that teenagers still prefer meeting face to face over chatting via the Internet among other things.It's really understandable, despite being able to do a lot of...

20 December 2007
08:51 GMT

Gaming: Healthier Alternative to Books

There are so many voices saying that video games are pure evil, that it's impossible to remember them all. Everyday a study appears and every day somebody tries to warn the parents about the harm video games do to their children. Now things are different. Because gameXplore have published the second volume of "B...

11 December 2007
02:34 GMT

Nuclear Reactor Opens for Study

Seemingly the U.S. government is also beginning to think about its role in the global warming effect and the energy dependency after ignoring most of the treaties regarding carbon dioxide emission reduction for the last years. As a result, the U.S. Department of Energy will make available to study a nuclear facility ...

10 December 2007
04:11 GMT

YouTube vs TV

Ever wondered why they are trying to move the TV shows on the internet? Basically, because by this, they are exposing the content to a much wider community and the reach of the commercials is a lot deeper.But if the shows are on the internet and are gaining there big audiences who is watching TV then and why? It is a...

14 November 2007
11:09 GMT

"Gamer Girls Dig Gamers" Studies Say

It turns out that that the girls like gamers after all and it's pretty easy for a WoW fan to get a date. Nottingham Trent University recently completed a research related to the online games and the gamers' myths and published it in the US journal CyberPsyChology and Behaviour.Female gamers are more likely...

15 August 2007
08:35 GMT

Study Shows That the iPhone Will Make Mobile TV Popular

Interpret, a new media research firm, has conducted a research on what mobile phone functions the iPhone owners use when compared to regular handset users. Results show that those who have just purchased Apple's handset use most of its evolved functions at a much larger extent than other mobile phone owners.Many...

17 July 2007
02:59 GMT

Men Like the Black Ones

This is not my personal opinion but it seems that, according to the data gathered by a website dealing with such things, men really like the black ones. Although women also like the same models they go for different colors probably because they need a little more color in their lives.If you were thinking about what I...

12 March 2007
10:51 GMT




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