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Stories about: strategy analytics


Women Love Apple’s iCloud More than Men Do

A study by Strategy Analytics has revealed that “Apple is dominating the cloud storage wars,” with as many customers as Dropbox and Google Drive combined. According to Strategy Analytics’ “Cloud Media Services” survey of almost 2,300 “connected Americans,” 27% have used Apple's iCloud, f...

25 March 2013
07:41 GMT

iPhone 5 Is the World’s Best Selling Smartphone Model in Q4 2012

The latest iPhone model overtook Samsung's Galaxy S3 to become the world's best selling smartphone for the first time ever in the fourth quarter of 2012, according to the latest research from Strategy Analytics. The research firm cited “a rich touchscreen, extensive distribution and generous operator...

21 February 2013
05:55 GMT

Apple Becomes #1 Phone Vendor in the U.S.

Strategy Analytics has issued a report to announce that Apple took the crown from Samsung in Q4 2012 to become the biggest phone vendor in the US with 17.7 million iPhones sold in the quarter. By contrast, the Korean phone maker (which sells a multitude of device models, both cheap and expensive) sold 16.8 million u...

1 February 2013
07:29 GMT

The “iPhone Mini” Will Deal the Final Blow to Samsung, Analyst Says

Neil Mawston, the executive director at Strategy Analytics, has released a research note according to which Samsung to will “slightly extend its lead over Apple this year because of its larger multitier product portfolio.”But Apple will fight back, according to the analyst. Strategy Analytics believes &ld...

5 January 2013
07:43 GMT

iPad Will Lead Tablet Downloads Through 2017, Says Strategy Analytics

Market research firm Strategy Analytics predicts that Apple will continue to dominate tablet downloads for the next five years, adding that paid apps will cost next to nothing around the year 2017. The Strategy Analytics App Ecosystem Opportunities (AEO) forecast — Mobile Apps Download Forecast: 2008 – 2...

20 November 2012
20:21 GMT

iPhone Owner Loyalty Declines for the First Time Since 2007

For the first time since Apple debuted the iPhone in 2007, there are now less owners who say they will definitely / probably purchase the next version, according to a recent Strategy Analytics Wireless Device Lab Report. Titled “iPhone Owner Loyalty Declines: Is Apple Losing its Innovation Edge?,” the wh...

30 October 2012
17:01 GMT

Strategy Analytics: Apple Got it Right with Its 10-Inch iPad

Strategy Analytics’ latest tablet survey covering USA, UK, Germany, France, China and Japan reveals that over 30 percent of iPad owners want a screen size other than 10 inches. Which sounds perfect for Apple, as the company is rumored to release an iPad mini this October.The greatest interest in large screens w...

8 September 2012
18:01 GMT

Perhaps Apple Doesn’t Need a Television Set After All

Strategy Analytics has conducted a multi-method data gathering exercise to assess behaviors, attitudes and preferences of tablet owners in the UK and USA with a focus on TV content, amid rumors of Apple launching a full-fledged television. The research methods included 12 ethnographic in-home observations and semi-s...

21 August 2012
13:41 GMT

Apple Could Kill the Game with a 7-Inch iPad This Fall

Three years after launching a 10-inch iPad that soon became the benchmark for the entire tablet industry, Apple could be on track to unleash hell on earth for competitors by launching a smaller version catering to even broader audiences. According to a new research by Strategy Analytics, if these rumors hold any wat...

28 June 2012
14:31 GMT

iPhone 5 Rolling Out as Apple Looks at Mountain of Cash

Executives at Strategy Analytics, an independent research and consulting firm, have put together a new report — Global Handset Shipments Forecast by Quarter: Q2 2012 — in which they note that Apple’s iPhone is about to reach its fifth birthday “at the top of its game.” The latest resear...

27 June 2012
17:41 GMT

Apple Investors, You Want to Bet All Your Money on This iTV Tip

Here’s why Steve Jobs hated market research. Strategy Analytics has released the results of a study asking people about their willingness to buy an Internet-connected HDTV, or iTV, from the Cupertino giant, and they make some pretty silly points. The results themselves aren’t particularly erroneous, thou...

16 May 2012
17:31 GMT

Apple Racing a Single Rival to Smartphone Supremacy

Strategy Analytics has rolled out the latest research regarding global smartphone shipments, acknowledging a 41 percent growth annually to reach 145 million units in the first quarter of 2012. The figures are a direct result of Samsung and Apple together capturing more than half of the global smartphone shipments. T...

30 April 2012
05:31 GMT

iPhone Seeing Strong Momentum in China

Apple is seeing huge interest in its smartphones from the Asian market, particularly in China and Japan, according to a new report by Strategy Analytics, whose researchers believe Apple is in for a tough year because of the coming wave of Android devices. In a report titled "Q1:12: Apple: Asia Demand Leads to anothe...

30 April 2012
04:44 GMT

Nokia Now Leads in Windows Phone Sales

Finnish mobile phone maker Nokia needed only four months to become the top Windows Phone manufacturer in the world. Nokia Lumia 800, the company’s first Windows Phone device arrived on shelves in November last year, followed by Nokia Lumia 710 one month later. Now, Strategy Analytics is reporting that Nokia is...

25 February 2012
10:21 GMT

Apple Becomes the Largest Smartphone Vendor in Q4 2011

Strategy Analytics has issued the results of its latest research on global smartphone shipments, naming Apple the top dog of smartphone vendors in Q4 2011. Handset shipments grew 54 percent annually to reach a record 155 million units in the fourth quarter of 2011, said the firm. “Apple reclaimed top position ...

27 January 2012
09:33 GMT

Apple to Own One Third of Connected TV Players in 2011

A study by Strategy Analytics says that 8 percent of US households own a connected (Internet-enabled) TV player. By year’s end, Apple will have owned 32 percent of that market, according to the market intelligence firm.Strategy Analytics, a company that provides timely and actionable market intelligence with a ...

13 December 2011
13:01 GMT

HTML5 Adoption on the Rise on Smartphones

Several weeks ago, Adobe announced that it planned on putting an end to the development of Flash Player for mobile browsers, which leaves many people with only one option when it comes to similar technologies, namely HTML5. The standard can be used on a wide range of devices without too much of a fuss, which shoul...

9 December 2011
15:51 GMT

Apple May Introduce 'Carrier Billing' to Spur Interest in iPhone Development

Strategy Analytics reveals in a new report - App Developer Attitudes and Behaviors - that Apple continues to attract application developers, but only thanks to the iPad, as iPhone is slowly losing its dominance in the smartphone segment.The research firm says Android is holding steady while Windows Phone is gaining m...

2 December 2011
13:33 GMT

Apple Falls to #5 Among Top Handset Vendors

The latest research from Strategy Analytics says that Apple has fallen to the fifth spot in the list of top handset vendors, as global handset shipments grew 14 percent annually to reach 390 million units in the third quarter of 2011.Causing Apple to fall to the #5 spot among the world’s leading handset vendors...

28 October 2011
08:40 GMT

Strategy Analytics: What Screws Up the iPad Experience

Strategy Analytics, a company that provides timely and actionable market intelligence, has issued a new report on “How to Deliver a Differentiated Tablet Experience”. They’ve learned that iPad owners are still unhappy that Apple is blocking Flash. Users also don’t care much for the closed cont...

12 August 2011
11:41 GMT

The World’s #1 Smartphone Vendor in Q2 2011 Is Apple

Apple has become the number one smartphone vendor in Q2 2011 according to figures dished out by Strategy Analytics, a global, independent research and consulting firm.The latest research from the analytics company headquartered in Boston, USA reveals that the second quarter of 2011 has seen global smartphone shipment...

29 July 2011
03:54 GMT

Apple Now the World’s Largest Vendor of Handsets

Strategy Analytics, a global, independent research and consulting firm, has concluded that Apple has surpassed Nokia as the world’s largest handset vendor in revenue terms during Q1 2011.The latest research from Strategy Analytics says the iPhone maker is now the world’s largest handset vendor, smartphone...

21 April 2011
12:31 GMT

Strategy Analytics: Apple May Be Forced to Slash iPad Price

According to a survey of 4800 US and European consumers conducted by Strategy Analytics’ Tablet and Touchscreen Strategies service, two-thirds of potential iPad buyers expect to pay less than $500 or a maximum of 500 Euros. “Two thirds of people who are thinking of buying an iPad in the next 12 months ...

7 December 2010
09:19 GMT

Apple Winning Tablet Wars with 95% Market-Share

Apple is calling the shots in what is described as the tablet wars in today’s consumer electronics market, but only for now, warns Strategy Analytics. With 95% of the global share grabbed during Q3 2010, Apple’s lead will be short-lived, the consulting firm believes, as Android devices are tailing it clos...

2 November 2010
07:35 GMT

Nokia Ships Almost Twice as Many Smartphones as Apple in Q3

The third quarter of the ongoing year ended several weeks ago, and various mobile phone makers started to announce their performance for the three months period. The entire smartphone market went up by 78 percent, a recent report from Strategy Analytics notes, adding that Nokia remained the market leader for a quart...

22 October 2010
03:33 GMT

Social Networks to Double Userbase by 2015

Strategy Analytics has recently published a study which shows that social networks will attract around 900 million users by the end of the end of 2010, with the number getting at 1.85 billion by the end of 2015. Strategy Analytics is a prominent figure in offering strategic and tactical support for business planners...

21 October 2010
01:42 GMT

Apple Mostly Selling iPads to iOwners

Bringing over thirty years of experience, with a focus on strategic and technology issues facing hi-tech companies and organizations, Strategy Analytics has rolled out its newest report which claims that “Apple may be preaching to the converted” with its tablet computer, the iPad.The report, purchasable f...

24 August 2010
08:59 GMT

Recession Didn't Affect Mobile Market in Middle East and North Africa

The mobile phone market around the world has been greatly affected by the economic turmoil during the last year, that's no secret. Handset sales were slower than before, users consumed less services from wireless carriers, driving revenues downwards, and many players in the telecoms industry registered great lo...

7 July 2010
06:50 GMT

200% Growth for TD-SCDMA Baseband Market This Year

According to a recently published report from Strategy Analytics, the Chinese TD-SCDMA market should prove to be one of the key growth options for cellular baseband companies. The TD-SCDMA baseband market is expected to register a growth of around 200 percent during the ongoing year, the research firm notes in its l...

16 June 2010
04:29 GMT

Mobile Broadband Modems Sales to Hit 200M Units by 2014

According to a recently published report from Strategy Analytics, the installed base of mobile broadband modems that will be available around the world by 2014 is expected to reach 415 million devices, showing the great need for mobility users are looking for. Moreover, the research firm also announced that the sale...

21 May 2010
11:00 GMT

Global Smartphone Shipments Up 50% YOY

Worldwide smartphone shipments went up by 50 percent in the first quarter of the ongoing year when compared to the same time frame a year ago, a recent report from Strategy Analytics unveiled. The research firm notes that shipments reached 54 million units in the time frame, marking the strongest period of growth in...

4 May 2010
12:41 GMT

iPhone Owners Would Stick to Apple for a Future Purchase

Strategy Analytics has recently released the results of a survey among the iPhone users. The study reveals the fact that Apple iPhone owners are not only highly satisfied with their acquisitions, but, even more, they are most likely to buy their new phone from Apple as well. The interrelation between satisfaction ...

12 March 2010
03:20 GMT

iPad May Overtake Kindle, Strategy Analytics Forecasts

Strategy Analytics has recently conducted a study on e-book reader owners and intenders, trying to learn more about the current trends, and where the Apple iPad fits in this particular niche of the market. According to the analytics firm, survey results have shown that, prior to the release of the iPad, Apple ranked...

3 March 2010
10:12 GMT

Global Handset Market Went Up 10% in Q4 2009

The mobile phone market reportedly showed some recovery during the fourth quarter of the last year, after registering a series of slow quarters during 2009. According to a recently published research from Strategy Analytics, the handset shipments in the time frame went up by 10 percent when compared to the fourth qu...

29 January 2010
14:51 GMT

Mobile Broadband Subscriptions to Top 1 Billion by 2014

Research firm Strategy Analytics has recently published a forecast according to which the number of active mobile broadband subscriptions around the world is expected to rise to around 1.3 billion by 2014, up from the 300 million registered in 2009. According to their report, the growth will be fueled by the use of ...

7 January 2010
14:21 GMT

Mobile Phone Users Keen on Google and Facebook Access

According to a recently published report from Strategy Analytics, one of the main features that mobile phone users praised on their devices during the ongoing year was access to Google and Facebook. Moreover, as the research firm notes, most of the handset users that responded to its survey have declared that they w...

15 December 2009
08:50 GMT

Mobile Browsing Leads to Phone Data Jams

Mobile phone users are increasingly enjoying Internet browsing on their handsets, something that is expected to lead to an explosion in data traffic. According to a recently published report from Strategy Analytics, wireless carriers should expect for this to happen in the near future, due to a growth in the usage o...

9 December 2009
13:11 GMT

The World's Most Profitable Handset Vendor in Q3 2009 Is Apple

Apple became the world’s most profitable handset vendor in Q3 2009, according to the latest research from Strategy Analytics, a global, independent research and consulting firm, headquartered in Boston, USA. The research showed that, as margins got hit hard by both the economic downturn and a stagnant presence ...

11 November 2009
03:22 GMT

Nokia Does Well in Enterprise Mobility Area

Espoo, Finland-based mobile phone maker Nokia is said to be one of the most active handset vendors in the enterprise mobility area, a recent report from Strategy Analytics shows. According to the research firm, Nokia is a very active player when it comes to the enterprise business segment, although its customer base ...

29 October 2009
06:19 GMT

Sprint-Ericsson Deal Is a Win-Win, Strategy Analytics Says

Wireless carrier Sprint and telecommunications and infrastructure provider Ericsson recently announced a seven-year managed services deal for day-to-day operations of the operator's wireless and wireline networks. The $4.5-5 billion deal has been already analyzed by the research firm Strategy Analytics, and is c...

14 July 2009
09:11 GMT

Palm's App Catalog Includes Appealing Content

Sunnyvale-based mobile phone maker Palm launched on June 6, together with Sprint, the US wireless carrier, a new mobile phone, the Palm Pre, along with an application store for the device, the App Catalog. The number of applications that are available through the portal is a rather small one, yet it seems that the st...

14 July 2009
03:53 GMT

Palm Pre Offers PC-Like Multitasking Experience

Strategy Analytics has recently made public a report that describes the performance of the newly released Palm Pre, called “Mobile Device User Evaluation: Palm Pre.” According to the research firm, the handset can perform very well when it comes to the multitasking functionality it packs, at least this is...

10 July 2009
04:37 GMT

App Store Grabs 12 Percent of Mobile Apps

Research firm Strategy Analytics reveals in a report that Apple's App Store has captured a 12% market share of the mobile applications in 2008. The App Store’s value, however, has proven to be significantly lower due to intense competition between developers, which has pushed down application prices, Strat...

22 May 2009
05:32 GMT

Android Shipments to Register a 900% Growth in 2009

According to a recent study published by Strategy Analytics, global Android smartphone shipments are expected to grow 900 percent during the ongoing year, based on great support the platform will see from operators, as well as from mobile phone vendors and developers. Basically, the Android shipments should grow abou...

12 May 2009
03:11 GMT

iPhone Sets New Gaming Standards, Says Strategy Analytics

Strategy Analytics has released the Strategy Analytics Wireless Device Lab Report, which basically revolves around the idea that devices using touchscreens and accelerometers (like Apple's iPhone and iPod touch) provide an enhanced experience, as far as mobile gamers go. Titled “Innovative Built-In Sensors...

30 April 2009
08:53 GMT

Users Will Charge Batteries More Often, Says Strategy Analytics

A recent report published by Strategy Analytics Handset Component Technologies, “Cell Phone Energy Gap: Desperately Seeking Solutions,” shows that the growth in the number of features and application usage will not be offset by the latest advancements in power consumption and battery chemistry. According ...

8 April 2009
10:57 GMT

The Number of US Cellular Subscribers Will Grow in 2009

According to a recently-published Strategy Analytics report, the number of US cellular subscribers will continue to grow through 2009, although the country is facing an economic downturn. The report states that the growth will not reach the same levels as in 2008, but that the revenues in the US cellular service area...

26 January 2009
04:00 GMT

Half of All US Mobile Phones Are 3G Enabled

The Strategy Analytics ProductTRAX program revealed the top selling mobile phones on the US market. 55 percent of all devices are 3G-enabled ones, which shows a great development for this handset market as well.Apple is surely not very happy to see that the feature it failed to pack in its iPhone upon its US release ...

22 November 2007
05:21 GMT

Mobile Advertising Will Be Worth USD 14 Billion in Four Years

Predictions and suppositions on the future evolution of mobile advertising have been going by for some time now. The latest comes from a Strategy Analytics report and says that advertisers hope on reaching more than USD14 Billion by 2011.Still, just recently, debates have emphasized the fact that mobile advertising i...

6 June 2007
03:56 GMT


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