Ever wondered who came up with the "Think Different" motto Apple uses to advertise its products? This is probably going to disappoint you, but it wasn't Apple.No siree, Bob, it was the Los Angeles office of the advertising agency TBWAChiatDay that created it for Apple to use in a famous television commercial, s... |
16 June 2008
15:40 GMT |
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Starting today, the Apple Retail Store staff is getting new uniforms, while three job titles have been renamed. The Mac Genius is "Genius", Mac Specialists are now simply called "Specialists", and Business Consultants are now dubbed "Business Partners," bearing a dark-blue shirt that says "Business" on it, "to provid... |
5 May 2008
03:56 GMT |
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