Microsoft Quietly Abandons “Be What’s Next” Slogan

Microsoft Quietly Abandons “Be What’s Next” Slogan

The company is trying to migrate towards a devices and services concept

  • Apple
  • By Filip Truta
  • June 16th, 2008
Did You Know: The Story behind Apple's 'Think Different' Motto

Did You Know: The Story behind Apple's 'Think Different' Motto

A short history of Apple's famous slogan

  • Mac
  • By Filip Truta
  • May 5th, 2008
Apple Retail Store Staff Adopts New Uniforms, Slogans

Apple Retail Store Staff Adopts New Uniforms, Slogans

The Mac Genius is now simply dubbed 'Genius', Business Partners' will bear a 'Business' sign embroidered on the sleeve next to the Apple logo