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Stories about: power tracking

'I'm a Mac' Ads Possibly Hurting Other Brands CoreBrand tracks over 1,200 of the world's best corporate brands, currently sporting the largest continuous brand benchmark tracking system. According to the brand power-tracking company, Microsoft's plunging to a humiliating No. 59 could, to some degree, be a result of Apple's "Hi, I'm a Mac" ads... 21 March 2008 05:32 GMT