It's been a rough year for advertising so far and online advertising hasn't been spared. Though not hit as hard as other segments, online ad spending dropped 5.4 percent year over year in the US in the second quarter of this year. Overall the market shrank 5.3 percent for the first half of the year, droppin... |
6 October 2009
03:42 GMT |
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Mastering search ads, much like SEO, sometimes takes some very occult and strange knowledge and undertakings, with the results, while measurable, largely unexplainable. Research firm ClearSaleing Inc., an advertising analytics provider, aims to shed light on some aspects of search advertising with some interesting da... |
7 August 2009
10:28 GMT |
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YouTube has introduced new ways for individuals or companies to advertise through its video platform. From now on, people looking to promote products or services through videos on YouTube have an extra option to feature their product in the “Related Videos” category.Slowly, but surely, Google is reshaping... |
7 August 2009
08:22 GMT |
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Online advertising has been hit by the economic downturn as well. While it may be doing much better than other advertising fields, it isn't recession proof, with spending dropping by 5 percent worldwide in the last quarter. The US is faring even worse, with ad spending down 7 percent year over year. What's ... |
6 August 2009
05:53 GMT |
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With online advertising hit hard by the weak economy it would seem natural that the market would change and players would shift their importance. This was the finding of a Borrell Associates study looking at online marketing spending on social networks. The study showed that local advertisers played a much bigger rol... |
14 July 2009
06:27 GMT |
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Social media may be booming as a platform but actual revenue is still small compared to the number of users. A new forecast from research firm Forrester Research plots a good-looking future though, with social marketing spending rising to $3.1 billion in 2014, becoming the third largest form of online marketing after... |
10 July 2009
09:52 GMT |
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The global advertising market is set for a mild recovery in 2010 according to a forecast by leading media agency ZenithOptimedia cited by Reuters. Following an expected drop of 8.5 percent for the whole 2009, the market will gain a modest 1.6 percent next year. This year is bound to be a low point for the global ad m... |
6 July 2009
05:51 GMT |
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The online ad market is crowded and very entrenched with Google's AdSense and DoubleClick controlling a fair share of it. Then there's Microsoft and Yahoo! And even they are having trouble competing with Google. So you would think that there wouldn't be much space for a start-up to grow. However, open-... |
27 May 2009
09:35 GMT |
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Advertising, along with additional business sectors affected by the global financial crisis, is already showing signs that it will feel the impact of the economic downturn. In this context, Microsoft indicated that online advertising presented advertisers with an advantage over traditional media channels. Furthermore... |
1 December 2008
06:27 GMT |
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The ad:tech New York conference was the perfect moment for Microsoft to send out invitations to online advertising industry players to come and test its playing field. The Redmond company is planning to debut the test-driving of a new federated system for online advertising built by AdECN, a wholly owned Microsoft su... |
4 November 2008
13:51 GMT |
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