30

Stories about: motto

Did You Know: The Story behind Apple's 'Think Different' Motto Ever wondered who came up with the "Think Different" motto Apple uses to advertise its products? This is probably going to disappoint you, but it wasn't Apple.No siree, Bob, it was the Los Angeles office of the advertising agency TBWAChiatDay that created it for Apple to use in a famous television commercial, s... 16 June 2008 15:40 GMT