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Home > News > Tags > mobile advertising
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Stories about: mobile advertising |
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For mobile app developers, the most reliable way to make a living has been, well, selling them. There are plenty experimenting with in-app advertising, but there haven't been any run-away successes so far. But one of the most popular apps of all time, Angry Birds, is actually seeing quite a lot of success from i... |
4 December 2010
09:00 GMT |
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Mobile phone maker Motorola announced today that it has made an investment in Scanbuy, Inc., a leader in mobile barcode solutions. According to the company, its strategic investment arm, Motorola Ventures, was the main investor in Scanbuy, and was joined by Masthead Venture Partners, Hudson Ventures and other privat... |
3 February 2010
12:41 GMT |
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The global mobile marketing and advertising market is expected to see impressive growth during the following years, a recent report from Berg Insight shows. According to the firm, the market is expected to grow from EUR1 billion in 2008 up to EUR8.7 billion in 2014, registering a compound annual growth rate (CAGR) of... |
24 November 2009
17:01 GMT |
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San Mateo, California-based AdMob Inc., a company selling ads that appear on mobile phones, has been recently purchased by Google, who agreed to pay $750 million for the company. However, it seems that Google was not the only one interested in the purchase of AdMob, and that Apple also approached it with the same pu... |
16 November 2009
06:14 GMT |
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Search engine company Google announced on Monday that it signed an agreement for the purchase of AdMob, a mobile advertising firm. According to Google, the San Mateo, CA.-based AdMob, which was founded in 2006 by Omar Hamoui, has become a company with great mobile advertising products, and its talented team will soon... |
10 November 2009
02:28 GMT |
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Hot on the trail of a forecast for 2013 comes a new report predicting the fate of the mobile-ad market for the coming years and this one goes out on a limb and offers numbers for 2015. The ad market is expected to grow to as much as $4.2 billion in the US by 2015, up from just $1.3 billion in 2010. The trend coincide... |
13 October 2009
12:01 GMT |
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Nokia, the industry-leading handset manufacturer, has just announced that its mobile advertising network, launched back in February, during MWC 2008, has expanded, with new and important members from the European media joining in. Thus, Nokia Media Network now grew stronger and it's ready to reach... |
16 September 2008
09:59 GMT |
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Nokia announced, at the Mobile World Congress 2008 in Barcelona, Spain, the launch of Nokia Media Network, a global premium advertising network that includes more than 70 leading publishers and operators from all over the world, as well as Nokia media properties. Discovery, AccuWeather, Reuters, Hearst and Sprint hav... |
12 February 2008
03:01 GMT |
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M:Ad Tracker will be available from now on from M:Metrics, the only research firm to measure audience for mobile media. The service will make it possible for companies to find out for sure what's the audience for various mobile media applications and know for sure where to place their advertisements in order to ... |
15 November 2007
03:10 GMT |
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Nokia announced that Land Rover North America, the US division of the British automobile manufacturer, is using the Nokia Ad Platform to drive customer awareness towards the Land Rover LR3 model via a targeted interactive mobile Internet experience. Land Rover LR3 is the North American name of Land Rover Discovery II... |
24 October 2007
14:24 GMT |
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Nokia has just completed the final steps towards fully owning Enpocket, one of the leading companies that bring mobile advertising solutions. This should earn them a great position in a highly promising service that is heading towards a fast development.Enpocket has a strong experience in providing technology and ser... |
8 October 2007
10:58 GMT |
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Operators choosing mobile advertising could struck gold if their methods will be efficiently implemented. Analysys, a strategy and management consultancy company, has published a new report, called The Mobile Advertising and Marketing Revolution. The great advantage that mobile advertising brings is that of making th... |
27 September 2007
09:06 GMT |
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D2Chas reached the impressive number of 250 million mobile internet ads. The study followed the amount of advertisements present on mobile devices between January and May of the year 2007.Considering the fact that we are actually talking about only 5 months, the amount of 250 million mobile internet ads proves to be ... |
18 June 2007
07:44 GMT |
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Predictions and suppositions on the future evolution of mobile advertising have been going by for some time now. The latest comes from a Strategy Analytics report and says that advertisers hope on reaching more than USD14 Billion by 2011.Still, just recently, debates have emphasized the fact that mobile advertising i... |
6 June 2007
03:56 GMT |
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Crisp Wireless announced the official release of version 1.0 of the mLogic MicroSite Builder, a tool that enables mobile publishers and advertising agencies to quickly create mobile websites for advertisers. All sites created using the MicroSite Builder tool will benefit from Crisp Wireless proprietary technology pla... |
1 June 2007
09:25 GMT |
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GET Interactive announced the availability of the first mobile video shopping application. The new product enables mobile subscribers to identify products in mobile video content and purchase those products directly from their mobile phones, or download coupons redeemable at nearby retail stores - all without disrupt... |
22 May 2007
09:49 GMT |
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AOL announced that it has acquired the mobile advertising solutions provider, Third Screen Media. Following the acquisition, Third Screen Media will operate as a wholly-owned subsidiary of AOL's Advertising.com division and will expand its services to the mobile platforms.Randy Falco, Chairman and CEO of AOL, co... |
16 May 2007
09:19 GMT |
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Mywaves announced a partnerhip with AdMob, the largest mobile advertising marketplace, to enable click-to-video ads for AdMob advertisers. The Mywaves embedded video player will deliver the video playback for the advertisements in over 160 countries.Omar Hamoui, founder and CEO of AdMob, has demonstrated the solution... |
11 May 2007
10:15 GMT |
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Recently, Global Mobile Technologies has announced filing for patents regarding the real-time delivery of user-requested content with interactive advertising to mobile phones. Consumers will now be able to receive and enjoy superior multimedia content, which will include relevant advertising, on any IP-enabled mobile... |
27 April 2007
08:58 GMT |
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Mobile advertising consultancy Advertising2Mobile has been launched in order to help media advertisers, publishers and agencies monetize advert campaigns that are aimed at mobile Internet users. Since web browsing on mobiles has become quite popular, and its popularity is further increasing as each day passes by, due... |
27 April 2007
05:36 GMT |
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Israel's largest mobile operator, Cellcom, has launched an ad-funded mobile games service based upon innerActive's technology. The service, which is available via Cellcom's portal, offers the subscribers free games downloads, sponsored by top brands such as: Nokia, McDonalds, Diadora, Samsung, Adidas a... |
19 April 2007
10:36 GMT |
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Acuity Mobile, a provider of mobile marketing content delivery technology, has unveiled the next generation of its Embedded Mobile Advertising Platform (EMAP) that delivers Spot Relevance - the capacity to target the right content to the right person, at the right time and in the right location. EMAP 4.0's paten... |
19 April 2007
09:45 GMT |
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China Mobile, the world's largest operator, has recorded over 300 million subscribers which means that advertising on mobile phones is starting to become more and more appealing for both mobile operators and advertisers, as the number of cell phone users keeps growing. But it looks like even though China has the... |
12 April 2007
06:34 GMT |
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24/7 Real Media has unveiled Open AdStream Mobile Edition, adding mobile ad serving capabilities to its Open AdStream ad management platform. Open AdStream Mobile Edition allows marketers and mobile content providers to integrate mobile ads into their digital marketing campaigns. The new solution provides enhanced de... |
6 April 2007
06:54 GMT |
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Penthera Technologies and Telephia announced a technology agreement that allows the companies to track and measure consumption of content on mobile phones and other wireless devices. As a result of the agreement, mobile operators will get access to information regarding what kind of content users are consuming, as we... |
23 March 2007
07:19 GMT |
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Ingenio, a provider of Pay Per Call advertising, and Medio Systems, a provider of mobile search and advertising solutions, announced a partnership to integrate Ingenio Pay Per Call ad listings into the newly-launched Medio MobileNow Ad Network. Starting with the second quarter of 2007, Ingenio Pay Per Call advertisem... |
19 March 2007
11:30 GMT |
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Third Screen Media has announced that Fox News has joined the constantly growing list of companies that enable their mobile advertising initiative by using MADX, Third Screen Media's web-based mobile ad management and delivery platform. Adding Fox News to the list comes in a time when an increasing number of ren... |
16 March 2007
08:56 GMT |
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