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Home / News / Tags / marketing
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It has been revealed that Apple is using yet another one of its marketing tricks to undermine the Windows 7 hype. Apple has turned to Google advertising, according to observers who claim that entering terms such as “download windows 7” into a Google web search may direct users to Apple's Get a Mac (a... |
3 November 2009
02:37 GMT |
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Sunnyvale, California-based Advanced Micro Devices, one of the world's leading vendors of computer processors and platforms, has just announced the debut of its new AMD Fusion Partner Program. Coming as the company's first ever global partner program to provide its channel partners with the tools and resour... |
30 September 2009
03:33 GMT |
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YouTube is by far the biggest video website in the world but Google is not known for slowing down or taking things for granted and the company is always looking for new ways to improve the product to bring in more users and revenue. Following on the trend launched with the reporting oriented channel earlier this year... |
24 September 2009
11:57 GMT |
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Nintendo is one of the biggest companies active in gaming at the moment. Not only has the Japanese corporation taken the world by storm thanks to its hugely successful franchises like Mario or The Legend of Zelda, but its newest lineup of hardware, in the form of the Nintendo DS and Wii, have broken sales records for... |
7 August 2009
02:18 GMT |
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A lot of brands are getting their feet wet, starting to use social media for campaigns and getting in touch with their customers, some more bold than others. A new study from enterprise wiki provider Wetpaint partnering with Altimeter Group set out to find what are the most popular brands on the Internet throughout s... |
21 July 2009
09:29 GMT |
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Social networking looks like the way to go for companies trying to promote their brands and products. In fact, the general conception is becoming that if you aren't on Twitter and if you aren't on Facebook you don't exist, especially for the younger crowds. But a new study shows surprising results. Onl... |
3 June 2009
09:48 GMT |
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Most people rely on the advice or recommendation of others when purchasing a product or a service. A friend's opinion has always been valued and despite our increased dependency on the Internet a study in the US from Mintel shows that most people still rely on real-life referrals rather than on online ones.Of th... |
3 June 2009
08:32 GMT |
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The video game industry sees a lot of titles released each day, week, month and year. But because the number of new releases is so big, not a lot of them really stand out, and it's up to the marketing department of every publisher to make sure that the game gets promoted as it deserves. Usually, this means buyi... |
12 May 2009
15:01 GMT |
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According to a new scientific study, conducted by several prestigious universities in the US, the failure of some of the most innovative products on the market, such as, for example, the Segway scooters, is due to the fact that people are actually reluctant to purchase things that are very new, and which require a ch... |
9 April 2009
06:48 GMT |
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Nintendo is a company that has seen its profits rise to new heights in recent years, following the release of its two massively successful products, the DS handheld and the Wii console, both of which have become definite must-haves for a variety of people, not only for hardcore gamers. This new market, dubbed the cas... |
12 January 2009
16:51 GMT |
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With the U.S. economy not exactly booming, Microsoft is pointing to Office Live Small Business for the right source of answers. The software giant's Office Live Small Business is a service designed to permit small and midsize companies to develop an online business. In Microsoft's perspective, its uni... |
25 September 2008
03:29 GMT |
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It seems that with the pretty high price of gasoline in the world, a sure fine way of marketing products has turned out to be offering free gas for everyday people. Recently, Electronic Arts has managed to deliver such a publicity stunt, taking over a gas station in the United Kingdom and offering drivers 40&po... |
23 September 2008
16:01 GMT |
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At the MI6 Conference (San Francisco) that deals with the business side of the videogame industry, Gerardo Guzman, director of Nielsen Games, presented the results of an analysis made by one of his media studies. The presentation revealed video gamers' shopping behavior, consumer insights and online, TV and prin... |
11 April 2008
19:06 GMT |
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Chip manufacturer Advanced Micro Devices has just announced the appointment of Nigel Dessau as chief marketing officer. The company's newest human asset joined AMD after 22 years of technology sales and marketing experience accumulated at the world's biggest server vendors, IBM and Sun. The new company chie... |
20 March 2008
07:14 GMT |
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Microsoft top executives might very well be leaving the company like rats from a sinking ship, but there's plenty of them to go around. The Redmond company's employees are approaching the 80,000 milestone at fast pace, but even with such a strong head-count, Microsoft is little hesitant to bring in fresh bl... |
23 January 2008
05:47 GMT |
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No, not anymore! The shuffling of personnel around the Holidays has been enough for any person to take. It's like a huge puzzle where the pieces are interchangeable at first, but after that they tend to shrink or enlarge on their own, overlapping others. "So, he leaves Yahoo, joins Google. Ok, got it. What? Goog... |
8 January 2008
06:10 GMT |
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Hackers make a lot of money these days, more than many other criminals do - and you know why? It's because they're smart! When they pick a target, they search for something that's going to bring them a lot of cash, no matter how hard it is to hack. If in real life, there are some systems that you can&#... |
24 September 2007
08:06 GMT |
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After the announced departure of its sales and marketing department Henri Richard, Advanced Micro Devices, better known as AMD, must now look to hire somebody else for the job and that as soon as possible because the day when the Barcelona core processors are hitting the server market is coming closer and without a c... |
24 August 2007
09:03 GMT |
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A firm from the United Stated is in trouble with the law after they had used a spam campaign to advertise their pharmaceutical products. The Federal Trade Commission has temporarily issued a restraining order against the Nevada-based Sili Neutraceuticals LLC and owner Brian McDaid, doing business as Kaycon Ltd., earl... |
24 August 2007
05:29 GMT |
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Advanced Micro Devices, better known as AMD, announced that Henri Richard, the company's chief sales officer, is going to leave the company soon, at the beginning of September, just before the launch of the much awaited Barcelona quad core processors.According to a press release the company posted on its Web sit... |
23 August 2007
05:29 GMT |
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Nokia has just announced that they will be working with JWT in their marketing planning and future expansion strategies. This company will take care of implementing and localizing global campaigns for the Finnish company.Nokia is currently undergoing a process of redefining their company expansion line. Starting with... |
9 August 2007
11:39 GMT |
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It could be the weather. And it certainly could be the royal family. Or Big Ben. And it could as well be the British humor. Well judge for yourselves... But the fact of the matter is that the 2007 Microsoft Office System is on a whole different level in the United Kingdom. I am not kidding in the least. Just last wee... |
16 April 2007
08:53 GMT |
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As things are going at this time, we'll be sick and tired of Apple's new phone before they even launch the controversial gadget. There is news saying workers placed yesterday a large ad on the glass cube above the Apple's 5th Avenue retail store in New York City. That was the first reporting of this ki... |
13 March 2007
08:09 GMT |
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Events this January surely got the media talking. I'm referring not so much to the launch of Microsoft's latest operating system, Vista, but to the short appearance of Job's newborn, the iPhone. And, technically, Apple's iPhone is not even born, we've got until the end of June to actually see... |
12 March 2007
10:05 GMT |
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The future does not look bright for Microsoft, if one were to consider their customer demographics. Statistically, Mac users are much younger than Windows users. According to a study developed by Hitwise Intelligence, visitors of Microsoft's website are considerably older than Apple's visitors. LeeAnn Presc... |
12 March 2007
05:25 GMT |
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Nokia recently announced two mobile advertising services. Nokia Ad Service which is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications and Nokia Advertising Connector, a private label service for third party Publishers and Advertising Aggregators that want to e... |
6 March 2007
03:32 GMT |
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