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Video game publisher and hardware maker Sony has announced that it plans to launch the biggest ever marketing campaign linked to the video game console in order to promote the upcoming PlayStation Vita handheld before and during its first few weeks after launch.
John Koller, who is the hardware marketing director wo... |
14 February 2012
19:51 GMT |
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Globalfoundries has reorganized its global sales and marketing division, as well as the customer engineering and quality functions, so it needed someone to lead the new section.
Full-service semiconductor foundry Globalfoundries has just issued a press release in which it announces that Michael Noonen has joined th... |
16 January 2012
08:10 GMT |
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Windows Phone, the mobile OS flavor that Microsoft made official in 2010, is becoming increasingly popular among mobile phone users, but still has a lot to catch up when compared to rival solutions.
Users are unaware of the full set of capabilities that this OS has to offer, and that affects sales. Clearly, Micros... |
14 January 2012
05:48 GMT |
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Sony is set to execute its biggest marketing campaign ever, ahead of the release of the PlayStation Vita at the end of February. The PlayStation Vita is eagerly awaited by quite a lot of gamers all around the world, with plenty of people being attracted by its hardware capabilities, the array of games that will appe... |
11 January 2012
03:12 GMT |
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Scientists at the Hasso Plattner Institute in Potsdam, Germany, led by Stephan Richter, believe that Kinect controllers may be used with a high degree of efficiency for counting customers making their way into stores.
The system, which produces an infrared laser beam grid to measure depth, may also have applic... |
9 January 2012
03:39 GMT |
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We already knew that Advanced Micro Devices had let go of a huge portion of the PR and marketing divisions and, now, the CMO himself has announced that he is leaving as well. It isn't altogether clear if this is a layoff or a willful resignation (setting aside how people can be constrained to resign if the sit... |
14 December 2011
04:58 GMT |
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Greg Joswiak, Apple's vice president of iPod, iPhone, and iOS product marketing, shared four key elements of Apple's continued success at a recent event where he revealed to the audience that Apple doesn't enter any market until it knows it can beat everyone to the first place.Greg Joswiak is the key p... |
22 November 2011
08:11 GMT |
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Apple management has slightly changed Philip W. Schiller’s title from SVP of Worldwide Product Marketing to SVP of Worldwide Marketing, in what can be regarded as a change in his role within the company.It equally possible that Schiller’s new title is a matter of semantics, nothing more, TNW argues, but i... |
14 November 2011
04:16 GMT |
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AMD did say it was going to lay off about 10% of its global workforce and, true enough, this really is happening rapidly, with two departments getting a particularly thorough thinning. The two departments of Advanced Micro Devices that saw the biggest workforce reductions are PR and Marketing. This may not have be... |
5 November 2011
07:55 GMT |
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Finnish mobile phone maker Nokia is on the brink of making a major step in its evolution, which consists in the release of new devices that are based under Microsoft's Windows Phone operating system. Apparently, the vendor will also make a series of changes to the marketing of its new devices, and plans on focu... |
19 October 2011
09:52 GMT |
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Video game publisher Activision Blizzard has initiated action with the National Arbitration Forum aimed at taking control over the ModernWarfare3.com website address, which has been used to advertise rival title Battlefield 3.
Activision says that the site has been redirecting traffic to the official Battlefield 3... |
18 July 2011
05:46 GMT |
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Apparently, AMD is going through another paradoxical period at the moment, with one facet of the business growing while another, or the overall financial outlook, is sliding downwards.Advanced Micro Devices has definitely been making the news with all the Fusion APUs and assorted motherboards from its partners.Still... |
30 June 2011
09:53 GMT |
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Mass Effect 3 marks the end of the trilogy of games focusing on Commander Shepard, so BioWare, its developer, wants to properly feature the female version of the protagonist, not just the traditional male one.BioWare is one of the few developers that actually lets players choose their genders in its games, but, usual... |
17 June 2011
04:40 GMT |
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It appears that the solid state drive market might just prove to be a lucrative venture for a certain maker of storage and memory devices, especially if NAND Flash memory chips get cheaper.The market of solid state drives has been on a steady rise ever since the first such storage units got released.Then, when the T... |
3 June 2011
06:04 GMT |
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Video game publisher Activision Blizzard was blind sided by the rather massive leak of information about Call of Duty: Modern Warfare 3 that happened at the beginning of the week but rather than issue complex denials and ignore the information that was out the company chose to work with it and use it to hype its new ... |
19 May 2011
17:31 GMT |
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Scientists found out that the most creative ads that were aired during Super Bowl Night in the United States were remembered with greater accuracy later on than the game itself. This finding demonstrates that consumers' thought patterns can be changed with creative, cunning advertisements. These discoveries are ... |
10 May 2011
11:12 GMT |
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It appears that things are looking up for those Chinese consumers that want to buy a new LCD TV, as the prices of such products, or of branded ones at least, have apparently been cut by quite a bit, or so reports say.TVs have been evolving quite positively over the past few years, especially over the course of 2010,... |
20 January 2011
11:23 GMT |
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Not long ago, IDC issued a press release meant to inaugurate the debut of its Worldwide Quarterly Media Tablet and eReader Tracker, and part of said release had, of course, information on the current situation on the e-reader market.That the tablet market had boomed last year is something that was confirmed yet agai... |
18 January 2011
09:49 GMT |
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While tablets are giving PC makers a hard time, since sales of computers are dwindling, it seems that another market will suffer because of them, that of displays, only in a very different way.As tablets keep selling, especially now that more models have been launched, PC's have been losing share and failing to... |
14 January 2011
08:58 GMT |
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There have been many press releases and rumors about what may or may not occur over the course of next year, so ABI Research figured it would narrow down the list at least a bit with its latest whitepaper.With all that has happened during 2010, some previous assumptions were dismantled in favor of others as far as t... |
18 December 2010
06:13 GMT |
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BlizzCon, the single biggest single developer conference, has just closed its doors on Saturday after a very eventful two days, and, according to Blizzard, is better than a full pledged TV campaign in terms of getting different messages out there.BlizzCon has been held for quite some time, since 2005, and serves as t... |
26 October 2010
02:31 GMT |
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A team of scientists has recently discovered that people who are less included in groups tend to spare no expense in making themselves fit in, and for feeling accepted. The finding suggests new marketing strategies for companies looking to boost their profit, in the sense that they could gain more of a market share b... |
2 October 2010
06:04 GMT |
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Even though the back-to-school season has kicked off, demand for PCs and hardware in general seems to still be rather weak, weak enough for makers of DRAM products to even further cut the contract prices on their chips.The supply of DRAM products is definitely not the issue currently plaguing this market segment if ... |
10 September 2010
03:50 GMT |
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After years of good marketing performance under AMD's wing, to the point where it currently holds 51.1% of the discrete graphics market, the ATI brand my see the end of its life, if the rumors suggesting that AMD is planning on dropping this brand turn out to be true. While this may just be a case of an inflate... |
24 August 2010
10:50 GMT |
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In February, at the Mobile World Congress in Barcelona, Redmond-based software giant Microsoft unveiled officially its newest mobile operating system, Windows Phone 7, and now some details on the marketing campaign for the platform emerged. As it happened with the older Windows Mobile 6.5 client, the ads are focused... |
1 April 2010
03:06 GMT |
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It has been revealed that Apple is using yet another one of its marketing tricks to undermine the Windows 7 hype. Apple has turned to Google advertising, according to observers who claim that entering terms such as “download windows 7” into a Google web search may direct users to Apple's Get a Mac (a... |
3 November 2009
02:37 GMT |
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Sunnyvale, California-based Advanced Micro Devices, one of the world's leading vendors of computer processors and platforms, has just announced the debut of its new AMD Fusion Partner Program. Coming as the company's first ever global partner program to provide its channel partners with the tools and resour... |
30 September 2009
03:33 GMT |
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YouTube is by far the biggest video website in the world but Google is not known for slowing down or taking things for granted and the company is always looking for new ways to improve the product to bring in more users and revenue. Following on the trend launched with the reporting oriented channel earlier this year... |
24 September 2009
11:57 GMT |
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Nintendo is one of the biggest companies active in gaming at the moment. Not only has the Japanese corporation taken the world by storm thanks to its hugely successful franchises like Mario or The Legend of Zelda, but its newest lineup of hardware, in the form of the Nintendo DS and Wii, have broken sales records for... |
7 August 2009
02:18 GMT |
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A lot of brands are getting their feet wet, starting to use social media for campaigns and getting in touch with their customers, some more bold than others. A new study from enterprise wiki provider Wetpaint partnering with Altimeter Group set out to find what are the most popular brands on the Internet throughout s... |
21 July 2009
09:29 GMT |
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Social networking looks like the way to go for companies trying to promote their brands and products. In fact, the general conception is becoming that if you aren't on Twitter and if you aren't on Facebook you don't exist, especially for the younger crowds. But a new study shows surprising results. Onl... |
3 June 2009
09:48 GMT |
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Most people rely on the advice or recommendation of others when purchasing a product or a service. A friend's opinion has always been valued and despite our increased dependency on the Internet a study in the US from Mintel shows that most people still rely on real-life referrals rather than on online ones.Of th... |
3 June 2009
08:32 GMT |
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The video game industry sees a lot of titles released each day, week, month and year. But because the number of new releases is so big, not a lot of them really stand out, and it's up to the marketing department of every publisher to make sure that the game gets promoted as it deserves. Usually, this means buyi... |
12 May 2009
15:01 GMT |
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According to a new scientific study, conducted by several prestigious universities in the US, the failure of some of the most innovative products on the market, such as, for example, the Segway scooters, is due to the fact that people are actually reluctant to purchase things that are very new, and which require a ch... |
9 April 2009
06:48 GMT |
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Nintendo is a company that has seen its profits rise to new heights in recent years, following the release of its two massively successful products, the DS handheld and the Wii console, both of which have become definite must-haves for a variety of people, not only for hardcore gamers. This new market, dubbed the cas... |
12 January 2009
16:51 GMT |
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With the U.S. economy not exactly booming, Microsoft is pointing to Office Live Small Business for the right source of answers. The software giant's Office Live Small Business is a service designed to permit small and midsize companies to develop an online business. In Microsoft's perspective, its uni... |
25 September 2008
03:29 GMT |
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It seems that with the pretty high price of gasoline in the world, a sure fine way of marketing products has turned out to be offering free gas for everyday people. Recently, Electronic Arts has managed to deliver such a publicity stunt, taking over a gas station in the United Kingdom and offering drivers 40&po... |
23 September 2008
16:01 GMT |
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At the MI6 Conference (San Francisco) that deals with the business side of the videogame industry, Gerardo Guzman, director of Nielsen Games, presented the results of an analysis made by one of his media studies. The presentation revealed video gamers' shopping behavior, consumer insights and online, TV and prin... |
11 April 2008
19:06 GMT |
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Chip manufacturer Advanced Micro Devices has just announced the appointment of Nigel Dessau as chief marketing officer. The company's newest human asset joined AMD after 22 years of technology sales and marketing experience accumulated at the world's biggest server vendors, IBM and Sun. The new company chie... |
20 March 2008
07:14 GMT |
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Microsoft top executives might very well be leaving the company like rats from a sinking ship, but there's plenty of them to go around. The Redmond company's employees are approaching the 80,000 milestone at fast pace, but even with such a strong head-count, Microsoft is little hesitant to bring in fresh bl... |
23 January 2008
05:47 GMT |
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No, not anymore! The shuffling of personnel around the Holidays has been enough for any person to take. It's like a huge puzzle where the pieces are interchangeable at first, but after that they tend to shrink or enlarge on their own, overlapping others. "So, he leaves Yahoo, joins Google. Ok, got it. What? Goog... |
8 January 2008
06:10 GMT |
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Hackers make a lot of money these days, more than many other criminals do - and you know why? It's because they're smart! When they pick a target, they search for something that's going to bring them a lot of cash, no matter how hard it is to hack. If in real life, there are some systems that you can&#... |
24 September 2007
08:06 GMT |
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After the announced departure of its sales and marketing department Henri Richard, Advanced Micro Devices, better known as AMD, must now look to hire somebody else for the job and that as soon as possible because the day when the Barcelona core processors are hitting the server market is coming closer and without a c... |
24 August 2007
09:03 GMT |
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A firm from the United Stated is in trouble with the law after they had used a spam campaign to advertise their pharmaceutical products. The Federal Trade Commission has temporarily issued a restraining order against the Nevada-based Sili Neutraceuticals LLC and owner Brian McDaid, doing business as Kaycon Ltd., earl... |
24 August 2007
05:29 GMT |
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Advanced Micro Devices, better known as AMD, announced that Henri Richard, the company's chief sales officer, is going to leave the company soon, at the beginning of September, just before the launch of the much awaited Barcelona quad core processors.According to a press release the company posted on its Web sit... |
23 August 2007
05:29 GMT |
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Nokia has just announced that they will be working with JWT in their marketing planning and future expansion strategies. This company will take care of implementing and localizing global campaigns for the Finnish company.Nokia is currently undergoing a process of redefining their company expansion line. Starting with... |
9 August 2007
11:39 GMT |
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It could be the weather. And it certainly could be the royal family. Or Big Ben. And it could as well be the British humor. Well judge for yourselves... But the fact of the matter is that the 2007 Microsoft Office System is on a whole different level in the United Kingdom. I am not kidding in the least. Just last wee... |
16 April 2007
08:53 GMT |
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As things are going at this time, we'll be sick and tired of Apple's new phone before they even launch the controversial gadget. There is news saying workers placed yesterday a large ad on the glass cube above the Apple's 5th Avenue retail store in New York City. That was the first reporting of this ki... |
13 March 2007
08:09 GMT |
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Events this January surely got the media talking. I'm referring not so much to the launch of Microsoft's latest operating system, Vista, but to the short appearance of Job's newborn, the iPhone. And, technically, Apple's iPhone is not even born, we've got until the end of June to actually see... |
12 March 2007
10:05 GMT |
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The future does not look bright for Microsoft, if one were to consider their customer demographics. Statistically, Mac users are much younger than Windows users. According to a study developed by Hitwise Intelligence, visitors of Microsoft's website are considerably older than Apple's visitors. LeeAnn Presc... |
12 March 2007
05:25 GMT |
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