Through its wholly owned subsidiary, Massive, Microsoft is offering customers the option to advertise their brands and products in a new territory, video games. Furthermore, the Redmond company indicates that in-game advertising is on par with alternative forms of digital marketing when it comes down to effectiveness... |
21 May 2010
10:51 GMT |
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Microsoft is scrutinizing the gaming content planned for 2009 in search of advertising opportunities. Massive, the wholly-owned subsidiary of the Redmond company, has increased the number of customers with 76.6% this year alone. Nonetheless, Microsoft looks committed to surpass the 2008 growth going into 2009, and, i... |
3 December 2008
10:24 GMT |
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While continually racing after Google in terms of online advertising and the search engine market, Microsoft has its own space where it is the ad-serving leader. When it comes down to in-game advertising, Massive, a wholly owned subsidiary of Microsoft, has been continually growing its list of partners, with THQ as t... |
24 November 2008
10:31 GMT |
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In an effort to prove that Massive offers a high degree of commitment and accountability to both advertisers and partners, Microsoft has had its in-game advertising network go through a validation process performed by Interactive Media Services Group. The Redmond company essentially aimed to test the fact that it of... |
3 June 2008
10:40 GMT |
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Following the release of the record-breaking Rockstar game Grand Theft Auto IV, many people have started to either praise or to accuse GTA for all sorts of things - from the increase in violence to the lower income in cinema ticket sales. The latest accusation (if we can call it that) is about the in-game advertising... |
15 May 2008
15:06 GMT |
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After recently striking deals with Gearbox and NCsoft, advertising provider Double Fusion has landed a contract making it the exclusive advertising sales agency for the Habbo virtual communities in North America. As part of the deal, Double Fusion is to handle all activity related to advertising sales, sponsorship an... |
8 April 2008
14:06 GMT |
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After game publisher Electronic Arts recently signed an in-game advertising deal with Massive Inc. regarding advertisements in games distributed by the industry giant, it seems that the in-game advertising concept is picking up steam yet again.Double Fusion, another important player in the market, doesn't want t... |
26 March 2008
03:58 GMT |
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Microsoft has expanded the content available for dynamic in-game advertising on titles aimed at both the Xbox 360 platform and the Windows operating system via a new multiyear agreement inked with Electronic Arts. The Redmond company applauded the new partnership between Massive, its network for dynamic video game ad... |
18 March 2008
08:36 GMT |
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Google's representatives claimed yesterday that the company's testing methods of implementing ads into videogames' content. We've heard this piece of information before, but now Google would probably want to speed things up a bit, since Sony has just created a unit which is going to develop dynam... |
9 November 2007
03:14 GMT |
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Official word coming from IGA Worldwide (in-game advertising network) and NBC Universal Digital Media says that the two have joined forces to sell a portion of IGA's top in-game advertising inventory. This and creating customized packages for marketing clients on the IGA network, will be handled by the NBC Unive... |
31 October 2007
05:53 GMT |
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