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Stories about: gamers


Nintendo Talks About Marketing and Hardcore Gamers

Nintendo is a company that has seen its profits rise to new heights in recent years, following the release of its two massively successful products, the DS handheld and the Wii console, both of which have become definite must-haves for a variety of people, not only for hardcore gamers. This new market, dubbed the cas...

12 January 2009
16:51 GMT

Study: Gamers Are Not Shy Nerds, Gaming Is Not a Mental Disorder!

It was only a matter of time until a study proving that what people think about gamers is completely wrong was released. Hopefully, this study we're talking about, and which proves that gamers are not at all "shy nerds", can be used to impress girls and, most important, change the public opinion on the matter. I...

5 June 2008
12:06 GMT

Gamers Like Jon Stewart

At the MI6 Conference (San Francisco) that deals with the business side of the videogame industry, Gerardo Guzman, director of Nielsen Games, presented the results of an analysis made by one of his media studies. The presentation revealed video gamers' shopping behavior, consumer insights and online, TV and prin...

11 April 2008
19:06 GMT

Gamers Are Prime Marketing Targets

At the San Francisco-hosted MI6 Conference that tackles issues related to the business side of the videogame industry, one of the more interesting panels (apart from the one that said World of Warcraft was not a success) dealt with the way advertisers are seeing people that play games as one of the most interesting c...

10 April 2008
14:06 GMT

72% of US Population Plays Games

The latest reports from sales tracking group NPD claim that the US gaming population has grown to 72% in 2007, compared to 64% in 2006. Offline play still wins the battle against online play, with only 42% of those who spend their time enjoying a video game doing it online. Another interested aspect revealed by the s...

3 April 2008
15:06 GMT

Weekend Reading: Mario and Sonic Redux

As Calin needed to take a week off and cry himself to sleep after reading some of the comments (both here and on Digg) that his "Mario, Sonic & Co Should Retire from Games" column attracted, I'm gonna do this week's Weekend Reading column. And I'm gonna talk about gamers and their irrational responses....

21 March 2008
19:31 GMT

Michael Fitch on Iron Lore Closure

Iron Lore closed down last week. Even if the games they put out were critically appreciated and even if they were in charge of developing Warhammer 40,000: Soulstorm for THQ, they just weren't able to secure the financing they needed for new projects and that led to the closure of the whole game studio.Almost im...

3 March 2008
05:27 GMT


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