Another bleak quarter for Yahoo, which has revealed its financial report for the Q2 2011. Revenue is slightly down from the previous year and, while net income was on par with expectations, the rest of the numbers were below estimates.
Yahoo blames the underperforming search agreement with Microsoft for the slump... |
20 July 2011
05:51 GMT |
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While plenty will tell you that Facebook is greatly overvalued, at this point second market transactions value it at about $80 billion, there are some signs that the social network is becoming a big player in the ad market and that it's finally starting to generate meaningful revenue from this.In fact, the lates... |
20 June 2011
05:32 GMT |
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Google is an advertising company par excellence, but it still has areas where it's not doing so great or where there is still a lot of potential for growth. One of the areas where it has been doing better in recent years, but it could still see an improvement, is display advertising. Still, Google says that it h... |
24 February 2011
08:57 GMT |
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Google is making a big move in display advertising with the major upgrade to its product offering in the segment. Its main product, ever since the acquisition of Double Click almost two years ago for $3.1 billion, has been the DART ad server geared at large websites and publishers. For smaller ones, it offered Google... |
23 February 2010
07:00 GMT |
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Google hasn't been making too much inroad into display advertising, certainly not to the extent of its success with search ads. But it's not giving up any time soon and, if it can't deliver on its own, it could always buy a company that can. And this is exactly what it did with the acquisition of Tera... |
24 November 2009
03:56 GMT |
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Advertising, along with additional business sectors affected by the global financial crisis, is already showing signs that it will feel the impact of the economic downturn. In this context, Microsoft indicated that online advertising presented advertisers with an advantage over traditional media channels. Furthermore... |
1 December 2008
06:27 GMT |
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