This is probably not going to end well, but Google has now started testing display ads in Gmail. Until now, only text ads were displayed in Gmail, though Google has been adding them to more places on the page. Still, text ads blended in with the text-heavy interface and the nature of most emails. Display ads are real... |
28 January 2011
05:47 GMT |
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2009 was a terrible year for the worldwide economy and many sectors were hit hard. Advertising is one of them, spending dropping considerably from the previous year. Yet, according to new numbers from Kantar Media, they may not have been as bad as they seemed at first. Overall, advertising spending in the US dropped ... |
17 March 2010
12:20 GMT |
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YouTube's struggle to start making a profit is well known, but, for all its efforts, Google hasn't been able to actually make money from its video site. Things are going the right way, though, and YouTube is constantly adding new monetization options. The latest such move is a tool for small advertisers to ... |
17 March 2010
05:07 GMT |
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Google rules online advertising, but there's one area where it hasn't made too much inroad, not for lack of trying, display advertising. This is where Yahoo shines, and has always done so, and 2009 was no different. In terms of raw impressions (views), Yahoo had a strong lead in the US with 512 billion imp... |
9 February 2010
07:13 GMT |
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Google is getting involved in any market it can and its product range is always expanding. But at the end of the day it makes its money from advertising, mostly the search ads it serves in the results pages. The company has been trying to move into display ads but so far it hasn't been too successful. It's ... |
20 October 2009
07:18 GMT |
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The one thing that Yahoo still boasts is a big piece of the display advertising market. Thanks to its many properties and the preference towards big ad banners splattered all over the place Yahoo is making a tidy sum from this type of ads. So much so that Google has been trying, and failing, to get in on the game for... |
2 October 2009
05:40 GMT |
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Yahoo will unveil a new self-serve display ad system attempting to win over local and search advertisers. The new product, called My Display Ads, is targeted at small and mid-size businesses wanting to promote their products locally, which don't have a big advertising budget and search advertisers wanting to mov... |
22 June 2009
05:51 GMT |
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