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One of the most important sources of accountability for Internet display advertising is being questioned by the results of the Natural Born Clickers survey, conducted by comScore, media agency Starcom USA and behavioral targeting network Tacoda. Click-through rates have long been used as an ad negotiation currency, b... |
13 February 2008
11:31 GMT |
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What MySpace has been trying to accomplish for quite a while now, to top Facebook in growth, finally happened this January. News Corp.'s social network has felt Mark Zuckerberg's startup breathing down its neck since the first months the two were competing and the numbers showed last year that Facebook woul... |
13 February 2008
05:27 GMT |
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Seemingly endless, the reign of dominance from Google has found yet another pillar of stone to built its temple's roof on. comScore has released the final numbers for the December 2007 U.S. cores search rankings. Needless to say that the Mountain View based company had more than all the others' figures put ... |
25 January 2008
14:11 GMT |
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One of the most embarrassing things to admit in front of a stranger is anything related to health. Even if he/she is paid to listen and to give advice, being shy about certain areas of the body or about the medical history is pretty common between both men and women alike. What set the two genders apart was who they ... |
23 January 2008
07:31 GMT |
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Whenever I hear "British" - the word - being mentioned, I instantly imagine a Londoner wearing a black pot hat and a black trench coat, with an eyeglass looking superior and snorting with discontent. That seems to be a big seller for everything that's made by or certified by Brits, as the figures from comScore s... |
22 January 2008
08:26 GMT |
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The worst thing about the numbers being returned by the conducted measurements is that they're mostly late by a month or two, but hey, at least we have some numbers. comScore has just released the figures found with its Video Metrix for… November 2007. Right on the dot, as I said. The number of videos being wat... |
19 January 2008
05:31 GMT |
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The battle between the two social networks is now harsher than ever. Before Facebook, MySpace ruled the market in numbers of visitors by far and it didn't look like it would relish that position very soon. Despite the privacy problems that FB encountered with its Beacon program, it now slowly creeps behind the l... |
17 January 2008
13:36 GMT |
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The latest Video Metrix report saw digital analyst comScore.com revealing that YouTube still dominates the online video market. And it's not hard to do that when you have Google covering your back, but that's not all that important now.According to wikipedia.org, YouTube is a video sharing website where use... |
5 December 2007
09:34 GMT |
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Nielsen//NetRatings and comScore, two top Internet metrics companies have agreed to have their respective web analysis methodologies audited by the Interactive Advertising Bureau, an advertising group representing an excess of 330 online advertisers. If you are familiar with the Nielsen//NetRatings and comScore, tha... |
24 April 2007
11:41 GMT |
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