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Stories about: comscore


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Android and iOS Gain Market Share in the US

Google’s Android operating system and Apple’s iOS platform gained more market share in the United States subscriber segment during the past three months, a new report from comScore MobiLens service shows. The report is based on data collected during the three months ending November 2011. The company sur...

30 December 2011
18:31 GMT

97.2% of All Tablet Internet Traffic Comes from iPads

ComScore has released figures that show just how popular Apple’s iPad is compared to competing tablets, revealing that Apple’s slate-shaped computer accounts for 97.2 percent of US-based internet traffic generated by tablet devices.The figures confirm that Apple’s iPad is kicking Android butt even h...

11 October 2011
15:51 GMT

Android Now Second OS in Five Leading European Markets

Slowly but surely, Google's Android mobile operating system is gaining more market share all around the world, and it has already come to the second place in the top five European markets, the latest data from comScore shows. In the five leading European markets (France, Germany, Italy, Spain and the United...

13 September 2011
16:41 GMT

Over 13 Million US Visitors Accessed Tumblr in July

Being a micro-blogging platform, Tumblr may not be able to compare with Facebook and Twitter in terms of popularity or accessibility, but it still manages to grow at an accelerated rate: it got more than 13 million unique visitors in July.Since Tumblr targets a totally different audience than the ones of the aforeme...

31 August 2011
15:06 GMT

Android Went Up 634% YOY in the UK in May

Google's mobile operating system, Android, managed to score an impressive growth on the UK market since last year, a recent report from comScore shows. The research firm notes that Android has secured no less than 26.7 percent market share in the UK back in May 2011, topping Symbian and nearing the first pos...

23 July 2011
04:51 GMT

Android Has 38.1% of the US Smartphone Market

Google's Android operating system is the leading mobile platform in the United States when smartphone subscribers are involved, a recent report from comScore shows. During the three months ended May 2011, the platform went up 5.1 percentage points, now leading the market with 38.1 percent share. The mobile OS h...

6 July 2011
15:31 GMT

Social Networks Not a Hot Destination in China

Chinese Internet users spend a quarter of their time on web portals, according to a recent ComScore report. Unlike the rest of the world, social networks aren't a primary target in China, being edged out by entertainment and even search websites.If you needed another piece of proof the country is different from...

9 June 2011
11:42 GMT

Android's Share Grows Among US Mobile Subscribers

Google's Android operating system is currently the leading mobile platform on the United States market, and its share is continuously growing, a recent report from comScore, Inc. shows. The latest data released from the comScore MobiLens service, shows that Android ranked first among US mobile subscribers in th...

7 June 2011
16:11 GMT

Android Leads US Smartphone OS Market, comScore Says

Google's Android operating system is now the leading mobile platform on the United States market, reports from leading analyst firms show, including Nielsen and comScore.We already had a look at the latest report from Nielsen, and now comScore offers a new perspective on the matter, putting Android at the top o...

8 March 2011
05:20 GMT

Facebook's Advertising Is on the Right Track

Facebook's efforts of becoming a real advertising power are paying off. For the first time, it ranked in the top 10 of most viewed ad networks, according to the most recent ComScore Top 50 U.S. Web Properties report (January 2011, US only data).Dominating the ad market as expected is Google with a 93.1% reach an...

22 February 2011
07:04 GMT

Android Takes Second Position from iOS in the US, ComScore Reports

Google's Android mobile operating system has managed to take the second position on the United States market in November 2010, a recent report from comScore, Inc., a leader in measuring the digital world, shows. The report was based on data on mobile subscribers age 13 or higher in the country.According to the ...

10 January 2011
12:41 GMT

Android Closer to Overcome iOS on the US Market, comScore Reports

The mobile operating system battle for supremacy is heating up even more on the market in the United States, with Android nearing fast the iOS on mobile subscribers share, the latest report from comScore shows. While a recent survey from Nielsen showed that Android is closing in on iOS in users' preferences, da...

3 December 2010
12:34 GMT

Black Friday Online Spending Tops $648 Million in U.S., comScore Reports

Although we're tempted to believe that the economic crisis is far from over, that's not stopping people from still spending a whole lot of money during the “deals seasons”, and that's also been the case on this year's Black Friday, that saw, according to a report by comScore, $648 mill...

29 November 2010
03:49 GMT

Samsung Leads the US Handset Market, BlackBerry Is the Top OS

comScore, Inc., a leading company in the digital world, has just announced the release of a new report on the U.S. mobile phone industry during the third quarter of the ongoing year. The company places mobile phone maker Samsung at the top of the handset market in the country, while stating that BlackBerry remains t...

3 November 2010
11:55 GMT

Yahoo and comScore Battle It Out Over Google Instant Search Numbers

The latest comScore search market numbers have been released and, while the numbers themselves are anything but exciting, Yahoo is feeling cheated out because of Google Instant so the analytics company felt it needed to explain how it deals with the new Google. "Looking at comScore’s report, it appears to me th...

14 October 2010
03:59 GMT

ComScore Stops Counting Automated Searches on Yahoo and Bing

A few months ago quite a fuss was made over automated searches introduced by both Yahoo and Bing which were counted as regular searches, leading to inflated market share numbers that had little relevance to advertisers and other people with interest in the market. comScore, one of the biggest analytics companies warn...

17 August 2010
10:25 GMT

Venezuelans Flock to Twitter After Hugo Chavez Joins the Site

Twitter is growing at a healthy pace, at least according to the company, though it’s not seeing the huge infusion of users it once did. The latest comScore numbers confirm that the site is getting bigger, it has more than double the number of visitors it did last year, with several international markets leading...

12 August 2010
05:43 GMT

June comScore Numbers Under-Reported Yahoo’s Page Views by 1 Billion

Yahoo has now revealed that comScore’s traffic numbers for June were erroneous and underreported Yahoo’s US page views and time spent on the site by a significant margin. comScore contacted Yahoo about the error last week. Both companies have now commented on the story. The initial numbers underreported Y...

28 July 2010
09:04 GMT

Samsung Leads the US Mobile Market, comScore Shows

ComScore, Inc, leading company in digital world, has just released a new report that shows key trends in the mobile market in the US in the three months period ended May 2010, with data being compared to the previous three months. The report was aimed at ranking the leading mobile OEMs and smartphone platforms in th...

9 July 2010
16:11 GMT

Samsung, Verizon Lead the US Mobile Subscriber Market

According to a new report from comScore, Inc., covering the three-month period ending April 2010, the leading mobile phone maker in the US market was Samsung, which accounted for 22.1 percent of the market. Moreover, the report, which was aimed at the mobile subscribers market, shows that Verizon Wireless was the le...

7 June 2010
02:55 GMT

Massive’s In-Game Advertising On Par With Other Forms of Digital Marketing

Through its wholly owned subsidiary, Massive, Microsoft is offering customers the option to advertise their brands and products in a new territory, video games. Furthermore, the Redmond company indicates that in-game advertising is on par with alternative forms of digital marketing when it comes down to effectiveness...

21 May 2010
10:51 GMT

Smartphones Help US Mobile Gaming Market Increase

On Wednesday, comScore, Inc. unveiled the results of a new study on mobile gaming, showing that the market has a great potential, even if the number of U.S. mobile gamers decreased last year. According to the company, the decline was driven by a 35 percent decrease of mobile gaming on feature phones, which account f...

15 April 2010
04:57 GMT

UK Smartphone Adoption Is the Highest in Europe

According to a recently released study from comScore, the adoption of smartphones in the European market has grown 32 percent in the EU5 (the UK, France, Germany, Spain, Italy) when compared to last year, reaching 51.6 million subscribers. Moreover, the company notes that the adoption of smartphones is the highest i...

31 March 2010
09:55 GMT

Survey Reveals High Awareness of iPad, ‘iOwners’ Likely to Grab One

A self-touted leader in measuring the digital world, comScore has released the results of its latest survey targeting e-reader consumer attitudes. The study was conducted on 2,176 Internet users regarding their awareness and opinions of the Apple iPad and other e-readers/tablet devices. "The tablet and e-reader mark...

23 March 2010
11:57 GMT

Motorola Leads comScore's January Rankings

On Wednesday, comScore, Inc., a leader in measuring the digital world, released data from the comScore MobiLens service, unveiling trends in the U.S. mobile phone industry during a three month period between October 2009 and January 2010. According to the January report, Motorola was the top handset maker with 22.9 ...

11 March 2010
06:21 GMT

Mobile Social Networking Usage Grows Even More

The usage of social networking sites from mobile phones is one the rise, a recent report from comScore, Inc. shows. According to the company, 30.8 percent of smartphone users accessed social networking sites via their handsets' browsers in January 2010, a number that is 8.3 points higher when compared to the 22...

4 March 2010
14:41 GMT

Twitter Picks Up Steam Again, Gets 75 Million Visitors in January

Twitter's gloomy growth figures may finally be changing as the latest numbers for January show a decent pickup in new users from the previous month. In fact, compared with the previous six months or so, the eight-percent bump in unique visitors to Twitter.com is a very welcomed sign. With the recent influx of ne...

17 February 2010
11:31 GMT

GSMA Mobile Media Metrics Launched in the UK

The GSMA and comScore announced on Thursday that, in collaboration with wireless operators O2, Vodafone, Orange, T-Mobile and 3UK, they have launched a new product on the UK market, namely the GSMA Mobile Media Metrics (MMM). The mobile media reporting solution is expected to deliver “comprehensive insights in...

5 February 2010
02:40 GMT

Gartner Says Apple Owns 99.4% of 2009 Mobile-App Sales, ComScore Contradicts

Market research firm Gartner claims that Apple totally owns the mobile-application market, with 99.4% of all sales in 2009. However, comScore analyst Alistair Hill begs to differ. During a presentation at the Mobile Games Forum in London today, he reportedly said, “I think somebody's missed something out o...

19 January 2010
09:16 GMT

Android Sees More Fans Around the World

Google's Android operating system is gaining more and more fans all around the world, a recent report from digital measurement firm comScore shows. According to the firm, the main reason for the increased popularity of the platform is the availability of the Motorola DROID at Verizon, and due to the ad campaign...

18 December 2009
03:49 GMT

Microsoft to Track Gamers’ Online Behavior as a Response to In-Game Ads

Massive and comScore have put together what the two companies referred to as a breakthrough In-game advertising research methodology, designed to track the effectiveness of in-game advertising on the gamers’ online behavior. Labeled AdEffx Action Lift for Gaming, the system is set up to deliver a complex insig...

12 November 2009
10:41 GMT

YouTube Dominated the Online Video Landscape in August

YouTube may still be in the red, though not for long if you take Google's word for it, but it's dominating the video market so clearly that the company could run the site just for the sheer joy of watching Microsoft and the rest of the contenders look like tiny ants from the top of its tower. August tuned o...

29 September 2009
04:21 GMT

Microsoft Reach and Frequency Planner for Brand Advertisers

The Reach and Frequency Planner is a solution developed in collaboration by Microsoft and comScore, designed to allow brand advertisers to take advantage of similar front-to-end media buying and planning benefits for the digital world as they do for traditional media. Reach forecasting, frequency and audience composi...

30 July 2009
10:58 GMT

Entertainment News Sites Are Increasingly Popular, comScore Says

comScore has released new data on the popularity of online entertainment news sites. The data shows that 55 million Americans visited at least one entertainment news site in May, a 7-percent growth year over year. Online video use for this type of sites was also on the rise, with a 53-percent increase in views since ...

2 July 2009
03:28 GMT

Gift and Flower Sites See Strong Growth in May

ComScore has released its latest report on the Internet audience and market for the month of May in the US. While, overall, the market changed very little, there was a big seasonal increase for some categories like gift sites coinciding with Mother's Day, graduations and other events. Coupon sites also saw a bi...

24 June 2009
04:49 GMT

iPhone Users Are More Likely to Have Children than iPod touch Owners

AdMob has released a report based on the demographics and behavioral characteristics of iPhone and iPod touch users in the US. Conducted by comScore on AdMob’s iPhone network of mobile Web sites and applications, the research found that key differences in the demographic makeup of each group existed in areas su...

16 June 2009
15:51 GMT

ComScore Launches Media Metrix 360 for More Accurate Statistics

comScore, one of the biggest analysis firms in the field, is a very important tool in the web business, giving information and trends about web site traffic. Its methods, however, have been disputed at times as sites claimed their internal measurements were very different from comScore's. The analysis firm hopes...

4 June 2009
05:37 GMT

iPhone Becomes More Appealing to Devs

Based on comScore figures and analyst reports, Mac.Blorge shows that the iPhone has become more appealing to handset developers. According to the report, those that have plans, or plan to develop enterprise apps for the iPhone nearly tripled. Over the last six months, their number grew from 8 percent to 20 percent.&l...

3 February 2009
07:09 GMT

iPhone Boosts Mobile Games Industry

The leader in measuring the digital world, comScore reports that the number of mobile game downloaders grew 17 percent from November 2007 to November 2008. During this time, 8.5 million people / 3.8 percent of mobile subscribers, downloaded a game to their mobile device. 34 percent of mobile game downloaders in Novem...

3 February 2009
06:15 GMT

Russia - Fastest Growth in Internet Adoption

A recent study performed by comScore shows that the Russian Internet market is the fastest growing in Europe. As of last year, the Russian Internet audience expanded by 27%, 6% more compared to the second European country in the chart, France. Ireland is the third to have developed its audience at a fast pace, being...

28 August 2008
05:38 GMT

US Search Market Reaches Mature Stability

The latest comScore report that shows what the search preferences of Americans were in July indicates a rather stagnant situation at the top of the chart. Google sites are still on the first place, with 61.9% of the total market, which represents a 0.4% growth in comparison with the previous month. Yahoo! and Microso...

22 August 2008
10:26 GMT

Time for Traveling, Shopping and Movies

A recent comScore study proves that July is not only the best time of the year to go on vacation, but also the best time to spend your time online on websites that promote leisure goods or services. "The summer months tend to draw Americans to more leisure pursuits and that was certainly the case in July," commented ...

18 August 2008
03:57 GMT

Facebook Better than MySpace by 150%

The social networks market is generally characterized by important gaps in the year-over-year evolution of the most popular hotspots. Although still holding on to the global second place, the annual rate of growth that MySpace managed to achieve was of only 3%. However, some may say that growth is of good omen, no ma...

13 August 2008
06:05 GMT

No Online Computer Shopping Anymore

In the second quarter of 2008, video games, consoles and game-related accessories were Americans' favorite items when it came to online shopping. This industry developed the most, the growth rate being of 73%, which is 60% more than the total increase of online purchases. Americans also proved that they had take...

1 August 2008
03:58 GMT

Major Online Ratings Company Goes Eco-Friendly

comScore, a major provider of digital world stats, has recently become involved in an ecological project that dates from 1989. Together with the non-profit organization Trees for the Future, comScore will put the shoulder to the wheel and help with the afforestation of areas that are threatened by desertification or ...

30 July 2008
05:06 GMT

Canadians Dig Online Banking

It's easy to have control over your bank account from home or work. The remote administration of accounts is best performed, as a study undertaken by ComScore shows, by the Canadians. 67.1% of the Internet users from this country have banked online in April 2008. This percentage easily overpasses the one in the ...

10 July 2008
06:32 GMT

Survey: iPhone Heavily Searched on the Web

If anyone needed further confirmation that Apple's iPhone is slowly, but surely, winning over the hearts of smartphone fans, comScore carried out this study revealing that, in a single month, "iPhone" was searched on the web almost 7 million times. The Study was conducted in April covering only the US market.As ...

30 June 2008
02:59 GMT

Are You an Online Video Heavy Viewer?

A study on Behavioral Differences Among Online Video Viewer Segments has been released by comScore and Media Contacts, to show the three levels of users roaming the Internet video woods, their habits and mindsets and the impact that advertising might have on them. The differences, I must point out, are enormous. The ...

15 February 2008
05:25 GMT

Heavy Clickers, an Advertising Nightmare

One of the most important sources of accountability for Internet display advertising is being questioned by the results of the Natural Born Clickers survey, conducted by comScore, media agency Starcom USA and behavioral targeting network Tacoda. Click-through rates have long been used as an ad negotiation currency, b...

13 February 2008
11:31 GMT

MySpace and Facebook, Well but Ill

What MySpace has been trying to accomplish for quite a while now, to top Facebook in growth, finally happened this January. News Corp.'s social network has felt Mark Zuckerberg's startup breathing down its neck since the first months the two were competing and the numbers showed last year that Facebook woul...

13 February 2008
05:27 GMT


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