|
Home > News > Tags > comscore
|
|
30
Massive and comScore have put together what the two companies referred to as a breakthrough In-game advertising research methodology, designed to track the effectiveness of in-game advertising on the gamers’ online behavior. Labeled AdEffx Action Lift for Gaming, the system is set up to deliver a complex insig... |
12 November 2009
10:41 GMT |
 |
|
YouTube may still be in the red, though not for long if you take Google's word for it, but it's dominating the video market so clearly that the company could run the site just for the sheer joy of watching Microsoft and the rest of the contenders look like tiny ants from the top of its tower. August tuned o... |
29 September 2009
04:21 GMT |
|
|
The Reach and Frequency Planner is a solution developed in collaboration by Microsoft and comScore, designed to allow brand advertisers to take advantage of similar front-to-end media buying and planning benefits for the digital world as they do for traditional media. Reach forecasting, frequency and audience composi... |
30 July 2009
10:58 GMT |
|
|
comScore has released new data on the popularity of online entertainment news sites. The data shows that 55 million Americans visited at least one entertainment news site in May, a 7-percent growth year over year. Online video use for this type of sites was also on the rise, with a 53-percent increase in views since ... |
2 July 2009
03:28 GMT |
|
|
ComScore has released its latest report on the Internet audience and market for the month of May in the US. While, overall, the market changed very little, there was a big seasonal increase for some categories like gift sites coinciding with Mother's Day, graduations and other events. Coupon sites also saw a bi... |
24 June 2009
04:49 GMT |
|
|
AdMob has released a report based on the demographics and behavioral characteristics of iPhone and iPod touch users in the US. Conducted by comScore on AdMob’s iPhone network of mobile Web sites and applications, the research found that key differences in the demographic makeup of each group existed in areas su... |
16 June 2009
15:51 GMT |
|
|
comScore, one of the biggest analysis firms in the field, is a very important tool in the web business, giving information and trends about web site traffic. Its methods, however, have been disputed at times as sites claimed their internal measurements were very different from comScore's. The analysis firm hopes... |
4 June 2009
05:37 GMT |
|
|
Based on comScore figures and analyst reports, Mac.Blorge shows that the iPhone has become more appealing to handset developers. According to the report, those that have plans, or plan to develop enterprise apps for the iPhone nearly tripled. Over the last six months, their number grew from 8 percent to 20 percent.&l... |
3 February 2009
07:09 GMT |
|
|
The leader in measuring the digital world, comScore reports that the number of mobile game downloaders grew 17 percent from November 2007 to November 2008. During this time, 8.5 million people / 3.8 percent of mobile subscribers, downloaded a game to their mobile device. 34 percent of mobile game downloaders in Novem... |
3 February 2009
06:15 GMT |
|
|
A recent study performed by comScore shows that the Russian Internet market is the fastest growing in Europe. As of last year, the Russian Internet audience expanded by 27%, 6% more compared to the second European country in the chart, France. Ireland is the third to have developed its audience at a fast pace, being... |
28 August 2008
05:38 GMT |
|
|
The latest comScore report that shows what the search preferences of Americans were in July indicates a rather stagnant situation at the top of the chart. Google sites are still on the first place, with 61.9% of the total market, which represents a 0.4% growth in comparison with the previous month. Yahoo! and Microso... |
22 August 2008
10:26 GMT |
|
|
A recent comScore study proves that July is not only the best time of the year to go on vacation, but also the best time to spend your time online on websites that promote leisure goods or services. "The summer months tend to draw Americans to more leisure pursuits and that was certainly the case in July," commented ... |
18 August 2008
03:57 GMT |
|
|
The social networks market is generally characterized by important gaps in the year-over-year evolution of the most popular hotspots. Although still holding on to the global second place, the annual rate of growth that MySpace managed to achieve was of only 3%. However, some may say that growth is of good omen, no ma... |
13 August 2008
06:05 GMT |
|
|
In the second quarter of 2008, video games, consoles and game-related accessories were Americans' favorite items when it came to online shopping. This industry developed the most, the growth rate being of 73%, which is 60% more than the total increase of online purchases. Americans also proved that they had take... |
1 August 2008
03:58 GMT |
|
|
comScore, a major provider of digital world stats, has recently become involved in an ecological project that dates from 1989. Together with the non-profit organization Trees for the Future, comScore will put the shoulder to the wheel and help with the afforestation of areas that are threatened by desertification or ... |
30 July 2008
05:06 GMT |
|
|
It's easy to have control over your bank account from home or work. The remote administration of accounts is best performed, as a study undertaken by ComScore shows, by the Canadians. 67.1% of the Internet users from this country have banked online in April 2008. This percentage easily overpasses the one in the ... |
10 July 2008
06:32 GMT |
|
|
If anyone needed further confirmation that Apple's iPhone is slowly, but surely, winning over the hearts of smartphone fans, comScore carried out this study revealing that, in a single month, "iPhone" was searched on the web almost 7 million times. The Study was conducted in April covering only the US market.As ... |
30 June 2008
02:59 GMT |
|
|
A study on Behavioral Differences Among Online Video Viewer Segments has been released by comScore and Media Contacts, to show the three levels of users roaming the Internet video woods, their habits and mindsets and the impact that advertising might have on them. The differences, I must point out, are enormous. The ... |
15 February 2008
05:25 GMT |
|
|
One of the most important sources of accountability for Internet display advertising is being questioned by the results of the Natural Born Clickers survey, conducted by comScore, media agency Starcom USA and behavioral targeting network Tacoda. Click-through rates have long been used as an ad negotiation currency, b... |
13 February 2008
11:31 GMT |
|
|
What MySpace has been trying to accomplish for quite a while now, to top Facebook in growth, finally happened this January. News Corp.'s social network has felt Mark Zuckerberg's startup breathing down its neck since the first months the two were competing and the numbers showed last year that Facebook woul... |
13 February 2008
05:27 GMT |
|
|
Seemingly endless, the reign of dominance from Google has found yet another pillar of stone to built its temple's roof on. comScore has released the final numbers for the December 2007 U.S. cores search rankings. Needless to say that the Mountain View based company had more than all the others' figures put ... |
25 January 2008
14:11 GMT |
|
|
One of the most embarrassing things to admit in front of a stranger is anything related to health. Even if he/she is paid to listen and to give advice, being shy about certain areas of the body or about the medical history is pretty common between both men and women alike. What set the two genders apart was who they ... |
23 January 2008
07:31 GMT |
|
|
Whenever I hear "British" - the word - being mentioned, I instantly imagine a Londoner wearing a black pot hat and a black trench coat, with an eyeglass looking superior and snorting with discontent. That seems to be a big seller for everything that's made by or certified by Brits, as the figures from comScore s... |
22 January 2008
08:26 GMT |
|
|
The worst thing about the numbers being returned by the conducted measurements is that they're mostly late by a month or two, but hey, at least we have some numbers. comScore has just released the figures found with its Video Metrix for… November 2007. Right on the dot, as I said. The number of videos being wat... |
19 January 2008
05:31 GMT |
|
|
The battle between the two social networks is now harsher than ever. Before Facebook, MySpace ruled the market in numbers of visitors by far and it didn't look like it would relish that position very soon. Despite the privacy problems that FB encountered with its Beacon program, it now slowly creeps behind the l... |
17 January 2008
13:36 GMT |
|
|
The latest Video Metrix report saw digital analyst comScore.com revealing that YouTube still dominates the online video market. And it's not hard to do that when you have Google covering your back, but that's not all that important now.According to wikipedia.org, YouTube is a video sharing website where use... |
5 December 2007
09:34 GMT |
|
|
Nielsen//NetRatings and comScore, two top Internet metrics companies have agreed to have their respective web analysis methodologies audited by the Interactive Advertising Bureau, an advertising group representing an excess of 330 online advertisers. If you are familiar with the Nielsen//NetRatings and comScore, tha... |
24 April 2007
11:41 GMT |
|
|
|
|
