At over a year since debuting an initiative designed to steal online shoppers away from rival operating systems by offering them cashback incentives, Microsoft is touting almost double the volume of offers it had initially. When it went live in May 2008, Live Search Cashback featured over 10 million offers. In over a... |
29 June 2009
10:43 GMT |
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Microsoft's attempt to “buy” searches is resonating with consumers, confirms online metrics analysis company Nielsen. Live Search Cashback has apparently driven a 615% audience increase for MSN/Windows Live Shopping Search in a single year. The over 600% growth in eyeballs crowding to Live Search Cas... |
18 May 2009
04:03 GMT |
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In case you needed a reason in order to at least try out the MSN Toolbar, Microsoft has managed to come up with an alluring offer. The Redmond company has tweaked the toolbar so as to make it easy for users shopping online to access financial incentives via its Live Search Cashback program. Cashback permits users who... |
6 March 2009
07:29 GMT |
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Microsoft is applauding the success of its initiative to buy searchers and deter them away from rival search engines with financial incentives. Back in May 2008, the software giant introduced Live Search cashback, a program designed to provide customers shopping online with cash awards for their purchases, through Mi... |
14 November 2008
06:38 GMT |
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At the end of May Microsoft introduced the Live Search Cashback initiative, in an effort to organically increase the market share of its search engine against Google. Paying end users for their searches was not by any means a new idea, and as far as the Redmond giant was concerned it had Jellyfish (which it acquired ... |
5 August 2008
04:39 GMT |
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After withdrawing its unsolicited acquisition proposal for Yahoo, Microsoft Chief Executive Steve Ballmer indicated that the Redmond company's online search and advertising strategy was not based exclusively on the integration of the Sunnyvale Internet giant. Chairman Bill Gates confirmed that Microsoft would in... |
21 May 2008
06:06 GMT |
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