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Home / News / Tags / brand
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When your company's name becomes a verb you know you've made it. There's hardly a brand more popular than Google's and now we have the numbers to prove it. According to Millward Brown Optimor, who releases the well-known BrandZ Top 100, Google is now the most valuable brand name in the world by a ... |
6 August 2009
10:29 GMT |
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Following the scandal that American Apparel got caught in a few weeks back, when the entire online community and the media – including regular customers – criticized a series of ads that looked more like hotline commercials than as part of a promo campaign for a clothing line, CEO Dov Charney’s name... |
29 July 2009
07:23 GMT |
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Paris Hilton is, as the entire world must know by now, famous for her squeaky voice, blonde hair, blue contacts and a certain airheaded quality that often makes her utter the most absurd things. Still, she insists in her new documentary, “Paris, Not France,” and quoted by E! Online, the real Paris Hilton ... |
25 July 2009
04:58 GMT |
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A lot of brands are getting their feet wet, starting to use social media for campaigns and getting in touch with their customers, some more bold than others. A new study from enterprise wiki provider Wetpaint partnering with Altimeter Group set out to find what are the most popular brands on the Internet throughout s... |
21 July 2009
09:29 GMT |
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Nokia announced a few hours ago, on its official website, that it had been named the "Most Trusted Brand in India" by The Economic Times, the famous Indian financial daily publication. This new "title" that Nokia has got comes after a survey undertaken by The Economic Times' Brand Equity, which involved more tha... |
11 June 2008
10:19 GMT |
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The analysts of Millward Brown published the BrandZ 2008 Top 100 Brands, revealing that the Mountain View-based super search giant Google is, for the second year in a row, on the first position. Google has topped the table with a brand value of $86,052M and a change of 30 percent in comparison with General Electric t... |
23 April 2008
03:50 GMT |
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Paris Hilton could easily be named "the planet's most persistent celebrity", which should please her, seeing how she loves superlatives attached to her name. The socialite's latest endeavor - her relationship with her former best friend's partner's twin brother Benji Madden (I dare you to say that... |
31 March 2008
04:48 GMT |
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CoreBrand tracks over 1,200 of the world's best corporate brands, currently sporting the largest continuous brand benchmark tracking system. According to the brand power-tracking company, Microsoft's plunging to a humiliating No. 59 could, to some degree, be a result of Apple's "Hi, I'm a Mac" ads... |
21 March 2008
05:32 GMT |
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Not surprisingly, the massive slew of Google services have brought it popularity and rocketed it to the first position in the United Kingdom's top-ranked brands. That's nothing to take lightly, considering that one year ago the same study showed that it was only the fifth, behind leader BBC, Microsoft, Brit... |
26 February 2008
13:46 GMT |
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Sony Ericsson announced that it has signed an exclusive sponsorship agreement with Maria Sharapova, the famous 20 years old female tennis player, to become the first global brand ambassador for the company. The four years agreement will permit the young Russian star and Sony Ericsson to work together on a series... |
14 January 2008
05:21 GMT |
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You surely pay 10 times more for a brand pair of pants than for a local made stuff. It may not be better, but you must show off, as this signals how trendy or sophisticated you are, what's in your mind and what are your aspirations. A brand name displays prestige and social status. "Big name brands are an integr... |
11 January 2008
04:58 GMT |
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Google's video sharing service has found the elements that made the brand as famous and successful as it is today copied and transformed into the image of a torrent site that is said to also be a huge success. Or, at least that's what the team behind it claims it to be, with over 150,000 searches a day, in ... |
9 January 2008
08:09 GMT |
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The "Microsoft" name is being auctioned for no less than $1 million on eBay. But, the Redmond company will not be left without a name. As improbable as this might sound, there are actually two Microsoft companies in the world. One was founded by Bill Gates and Paul Allen all the way back in 1975. The other is a Portu... |
17 December 2007
13:21 GMT |
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P. Diddy is set to make $100 million after signing a deal with Ciroc vodka. Well, yes, I think it's quite the move for this guy who, as you will see, is not exactly famed for his modesty. The hip-hop star will be involved in everything from marketing to deciding where to sell the alcoholic drink, which is one of... |
25 October 2007
10:05 GMT |
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The SuperBrands group recently compiled a list of cool brands and the major next-gen consoles were included too. Turns out that the only console that allows you to play Halo 3 right now is not that cool of a gaming device. Sony and Nintendo are way cooler, according to the polls, as they've reached the top 20 o... |
14 September 2007
03:08 GMT |
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Google was recently named the favorite brand in UK, the search giant winning the leader position in the detriment of Amazon and eBay. According to Broadband Finder, Google managed to record no more than $10.6 billion (approximately 5.3 billion pounds) in UK, making the research firm Millward Brown name the Mountain V... |
8 May 2007
10:46 GMT |
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