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Google has been deemed the fourth most valuable brand in the world, by Interbrand’s Best Global Brands 2011 report, the same position it held last year. That's said, its perceived brand value grew by 27 percent in the last year, just not enough to topple the number three, Microsoft. Google's rival in... |
17 January 2012
10:03 GMT |
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Last week, we stumbled upon reports about HP possibly wishing to change its brand logo and philosophy, but this isn't actually happening, it turns out. Going by the findings of Brand New, HP did commission the services of Moving Brands, but that was back in 2008. The company did use one of the designs, but n... |
19 December 2011
16:31 GMT |
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Looks like HP may be changing its brand logo again, quite soon even, if a pair of videos that just started to get the attention of the web are anything to go by.
After all the strange things that HP went through over the past few months, the company is considering a change of face.
That is to say that it might end... |
14 December 2011
09:43 GMT |
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The Nintendo Wii might be in decline when it comes to monthly sales in the United States, according to the numbers released by the NPD Group, but it seems that the console is still the one that is most attractive to young gamers.A survey which took into account the answers of 5,077 consumers who are aged between 8 an... |
4 November 2011
18:31 GMT |
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Sony has been having a tough time lately with the image of the company first affected by the PlayStation Network linked hack attack and then by the smaller security breaches caused by the LulzSec group, just as its financial situation took another blow because of the Japanese earthquake and tsunami combo.
But desp... |
30 June 2011
16:41 GMT |
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Millward Brown, a company which specializes in advertising and branding for major companies, has released its annual top 100 brands of the world chart and companies that are linked to the video game industry have performed pretty well given the competition they were up against.
The best-placed video gaming company... |
10 May 2011
05:05 GMT |
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Though still not exactly number one, Intel seems to have risen to seventh place on Interbrand's ranking of the world's best global brand list, after much effort put into self-advertising and dropping certain other brands to enforce its own.Each year, Interbrand compiles its findings and publishes a top 100... |
21 September 2010
05:43 GMT |
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After years of good marketing performance under AMD's wing, to the point where it currently holds 51.1% of the discrete graphics market, the ATI brand my see the end of its life, if the rumors suggesting that AMD is planning on dropping this brand turn out to be true. While this may just be a case of an inflate... |
24 August 2010
10:50 GMT |
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The Nintendo Wii has been found to be the most valuable brand in the videogames industry by a study conducted by Millward Brown Optimor, a communications research agency. For the fifth year in a row, the company has presented the Brand Z Top 100, dominated by Google, evaluated to be worth 114.26 billion dollars, foll... |
3 May 2010
04:07 GMT |
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Facebook's rise to the number one position in global traffic passed another major point when a Hitwise statistics revealed that the term “Facebook” is the most popular among famous web-related brands for search engine queries originating from the United States.Racking data from all major search provi... |
2 April 2010
10:43 GMT |
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After the boom Tommy Hilfiger registered back in the ‘90s, the brand has seen somewhat of a plunge in sales, only made worse during the recession. Given the massive investment made into expanding the brand and said plunge in sales, Apax Partners has decided to sell the brand to the Phillips-Van Heusen Corporati... |
16 March 2010
14:11 GMT |
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Moving onward after the successful delivery of Windows 7, Microsoft is concerned not only with putting together the lines of code that will end up as Windows 8, but also with the evolution of the Windows brand. While the company continues to be largely mum on Windows 7’s successor, and for good reason since Win... |
30 December 2009
23:11 GMT |
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When it killed its plain vanilla search engine and unveiled the new decision engine earlier this year, Microsoft also buried the Live Search brand, swapping it for the “sound of found” Bing. As a brand, Live Search failed to add any value to the company’s search engine, and the hope is that Bing wil... |
21 December 2009
08:01 GMT |
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When your company's name becomes a verb you know you've made it. There's hardly a brand more popular than Google's and now we have the numbers to prove it. According to Millward Brown Optimor, who releases the well-known BrandZ Top 100, Google is now the most valuable brand name in the world by a ... |
6 August 2009
10:29 GMT |
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Following the scandal that American Apparel got caught in a few weeks back, when the entire online community and the media – including regular customers – criticized a series of ads that looked more like hotline commercials than as part of a promo campaign for a clothing line, CEO Dov Charney’s name... |
29 July 2009
07:23 GMT |
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Paris Hilton is, as the entire world must know by now, famous for her squeaky voice, blonde hair, blue contacts and a certain airheaded quality that often makes her utter the most absurd things. Still, she insists in her new documentary, “Paris, Not France,” and quoted by E! Online, the real Paris Hilton ... |
25 July 2009
04:58 GMT |
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A lot of brands are getting their feet wet, starting to use social media for campaigns and getting in touch with their customers, some more bold than others. A new study from enterprise wiki provider Wetpaint partnering with Altimeter Group set out to find what are the most popular brands on the Internet throughout s... |
21 July 2009
09:29 GMT |
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Nokia announced a few hours ago, on its official website, that it had been named the "Most Trusted Brand in India" by The Economic Times, the famous Indian financial daily publication. This new "title" that Nokia has got comes after a survey undertaken by The Economic Times' Brand Equity, which involved more tha... |
11 June 2008
10:19 GMT |
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The analysts of Millward Brown published the BrandZ 2008 Top 100 Brands, revealing that the Mountain View-based super search giant Google is, for the second year in a row, on the first position. Google has topped the table with a brand value of $86,052M and a change of 30 percent in comparison with General Electric t... |
23 April 2008
03:50 GMT |
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Paris Hilton could easily be named "the planet's most persistent celebrity", which should please her, seeing how she loves superlatives attached to her name. The socialite's latest endeavor - her relationship with her former best friend's partner's twin brother Benji Madden (I dare you to say that... |
31 March 2008
04:48 GMT |
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CoreBrand tracks over 1,200 of the world's best corporate brands, currently sporting the largest continuous brand benchmark tracking system. According to the brand power-tracking company, Microsoft's plunging to a humiliating No. 59 could, to some degree, be a result of Apple's "Hi, I'm a Mac" ads... |
21 March 2008
05:32 GMT |
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Not surprisingly, the massive slew of Google services have brought it popularity and rocketed it to the first position in the United Kingdom's top-ranked brands. That's nothing to take lightly, considering that one year ago the same study showed that it was only the fifth, behind leader BBC, Microsoft, Brit... |
26 February 2008
13:46 GMT |
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Sony Ericsson announced that it has signed an exclusive sponsorship agreement with Maria Sharapova, the famous 20 years old female tennis player, to become the first global brand ambassador for the company. The four years agreement will permit the young Russian star and Sony Ericsson to work together on a series... |
14 January 2008
05:21 GMT |
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You surely pay 10 times more for a brand pair of pants than for a local made stuff. It may not be better, but you must show off, as this signals how trendy or sophisticated you are, what's in your mind and what are your aspirations. A brand name displays prestige and social status. "Big name brands are an integr... |
11 January 2008
04:58 GMT |
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Google's video sharing service has found the elements that made the brand as famous and successful as it is today copied and transformed into the image of a torrent site that is said to also be a huge success. Or, at least that's what the team behind it claims it to be, with over 150,000 searches a day, in ... |
9 January 2008
08:09 GMT |
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The "Microsoft" name is being auctioned for no less than $1 million on eBay. But, the Redmond company will not be left without a name. As improbable as this might sound, there are actually two Microsoft companies in the world. One was founded by Bill Gates and Paul Allen all the way back in 1975. The other is a Portu... |
17 December 2007
13:21 GMT |
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P. Diddy is set to make $100 million after signing a deal with Ciroc vodka. Well, yes, I think it's quite the move for this guy who, as you will see, is not exactly famed for his modesty. The hip-hop star will be involved in everything from marketing to deciding where to sell the alcoholic drink, which is one of... |
25 October 2007
10:05 GMT |
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The SuperBrands group recently compiled a list of cool brands and the major next-gen consoles were included too. Turns out that the only console that allows you to play Halo 3 right now is not that cool of a gaming device. Sony and Nintendo are way cooler, according to the polls, as they've reached the top 20 o... |
14 September 2007
03:08 GMT |
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Google was recently named the favorite brand in UK, the search giant winning the leader position in the detriment of Amazon and eBay. According to Broadband Finder, Google managed to record no more than $10.6 billion (approximately 5.3 billion pounds) in UK, making the research firm Millward Brown name the Mountain V... |
8 May 2007
10:46 GMT |
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