The Google Online Marketing Challenge Names Its Winners
	Teams from 47 countries entered a contest sponsored by Google, but only 4 came out victorious. All of them had as mission the finding of small businesses that had a website but didn't profit from the possibility of advertising their products online. Google gave the contestants AdWords vouchers worth $200 in order to help the establishments have a nice start on the WWW domains. All the participants were students, led by t ... [read more >>]
	17 July 2008, 06:43GMT | (c) 2008 Softpedia

Google Helps Advertisers Have a Clearer View of the Market
	Google has introduced a new feature in order to help its advertisers have a better view of the market. The search volume data are statistics that show the number of queries performed in the past on Google and the affiliate search network that matches the current keywords. Trevor Claiborne, Inside AdWords team member, posted on the Google official blog some of the advantages that the new feature brings to advertisers. Their ac ... [read more >>]
	09 July 2008, 12:23GMT | (c) 2008 Softpedia

Even More Google AdWords Phishing Scams
	A long time ago, when we first detected a Google AdWords phishing scam, it all looked like a shy attack because nobody could ever think that it would last several months. Even if phishing websites have been shut down, attackers are continuously creating new ones ... [read more >>]
	28 May 2008, 03:28GMT | (c) 2008 Softpedia

Google Opens Its Content Network to Third Parties
	All web masters know that the best way of making a website return initial investments is through online advertising. This actually translates into webmasters letting their website feature advertisements for various products. One of the highest used advertising services is Google's AdWords, which uses a site's content to advertise products through content relevant web links. The service, which has been introduced by G ... [read more >>]
	19 May 2008, 10:58GMT | (c) 2008 Softpedia

Google to Run Illustrated Advertisements on Image Search
	Most web surfers are familiar with Google's way of advertising on various web pages. The Google AdWords is a way in which both Google and the sites that subscribe to this service can make money. The AdWords service, which is part of Google's advertisement program, makes use of the content found on a specific webpage to render content related text advertisements, on that same page. The links can provide webmasters with c ... [read more >>]
	08 May 2008, 05:46GMT | (c) 2008 Softpedia

Google AdWords Scam Phishers Tracked Down
	We reported about this Google AdWords phishing scam a long time ago, but it seems like the attackers are still struggling to find new victims since the message still reaches users' inboxes. However, new information was revealed yesterday as Loucif Kharouni of Trend Micro got one of these emails asking for the AdWords login credentials. What's interesting is that according to the threat analyst, the ones behind the attac ... [read more >>]
	05 May 2008, 05:04GMT | (c) 2008 Softpedia

Demographics Targeting for All Advertisers
	After having monetized on its advertising programs for so long and taking the cash while only offering a platform and a few choices to advertisers, Google is now finally sharing with the world what only few have been able to test since January: demographic targeted ads. The feature was announced with little buzz, but the feedback the Google AdWords team received from those ‘on the inside’ made them decide it should be made availa ... [read more >>]
	24 March 2008, 15:16GMT | (c) 2008 Softpedia

Fake Google Email Attempts to Steal Your Money
	We all know that Google, the Mountain View super search giant, communicates with its users by phone or by email every time users have to be informed about important matters. And if the emails’ subject concerns AdWords, Google’s money machine, the message is bound to be important and has to be read as soon as possible. Some Internet users have received recently a "Google" notification asking them to "update their billing info ... [read more >>]
	22 March 2008, 11:04GMT | (c) 2008 Softpedia

Google Accused of Grabbing Clients’ Money
	AdWords clients were announced about a beta version of a new feature, dubbed Automatic Matching. Google might have wanted to keep working on it or to never have come up with it at all, by the waves it stirred. The feature will redirect the remaining sum of daily budget, if any, into what the Mountain View-based company thinks it might be a relevant search area. The example given by Google referred to a site selling Adidas sho ... [read more >>]
	26 February 2008, 17:06GMT | (c) 2008 Softpedia

AdWords Going for Demographic Targeting
	"Demographic bidding is a way to help your ads reach audiences of a certain age or gender. If you want your ads to be seen by women aged 18-24, or people over 55, demographic bidding can help," is how the service’s page presents it. Advertisers can use this tool to have better product placement from AdSense in order to maximize the impact of their ads. What good would an advertisement for, say, walking canes, do whe ... [read more >>]
	24 January 2008, 06:28GMT | (c) 2008 Softpedia

Some Insight About AdWords Ads
	The Google Groups Forum are always the best place to gather interesting pieces of information about the product you’re using in case it’s designed by the Mountain View based company. Many people have found relief and answers to their problems there and that’s to say Google is currently trying to improve the Public Relations Department quality and response time. The item I’m referring to has had its share of rough times and wai ... [read more >>]
	17 January 2008, 06:53GMT | (c) 2008 Softpedia

AdWords Seminars for New Users
	The Seminars are the must-be place for those who want to start an account in the near future and have no previous experience with it. Conducted by search marketing professionals, they might prove the difference between "a lot" of cash coming your way because of careful optimization of your AdWords account or "some" cash flow to your online pockets. If it were the case and I had the opportunity and motive I wou ... [read more >>]
	16 January 2008, 06:00GMT | (c) 2008 Softpedia

Google Bans ASCII Art from AdWords?
	The repetitive way that Google ads run on the side of the search result, all link and description plus sites, is dull and bores many to hell and back. That’s why a German car rental client of the BannerBlog decided to ask for something different, something to make the person searching now at a glance what their company is offering and why it should be the one being used instead of the competition. The result is ASCII Art, as you can see ... [read more >>]
	11 January 2008, 08:31GMT | (c) 2008 Softpedia

AdWords Banned by Google for Being Sexy
	If you bought the space and round of ads, you just got to run with it, but if you deem them as having adult content… that’s a totally different story. You might have the right to be silent and banned if you take the courageous step. This was learned firsthand by the US lingerie company Pampered Passions, who found its ads not displayed on the European market. Guess they shouldn’t have checked that "mature content" bo ... [read more >>]
	28 December 2007, 15:36GMT | (c) 2008 Softpedia

OneBox Results Move to AdWords Section
	First came love… then came marriage, then came Google with a baby carriage. Oh, sorry, that wasn’t the rhyme I was looking for, but it somehow suits the purpose as well. What I was going after was more in the lines of: first came Google and the idea of adding scroll function for its ads, then it came with the idea to open the ads in different windows (just in China, unfortunately) and the story now goes on with moving the OneBox ... [read more >>]
	27 December 2007, 10:23GMT | (c) 2008 Softpedia

Google: “Ho-Ho-Ho, I Come Bearing Gifts”
	AdSense and AdWords users beware, do not trust in Google even when it brings you gifts! Or was it the saying "Do not trust the Greek"? Anyway, as a means to atone for yesterday’s taking away of the option to choose exactly where you’d like to advertise your product, today Google has started sending the Holidays gifts that it sends every year. Oh, don’t get your hopes high, it’s just for the AdSense and AdWords users tha ... [read more >>]
	06 December 2007, 05:12GMT | (c) 2008 Softpedia

Google Making Another Move for Fairness
	Almost a decade ago, when baby Google was born, it wasn’t the company of dreams it is today. It had a reduced number of employees, the pay was far from impressing and the headquarters… well… let’s just say they were galaxies away from today but, by popular choice and a very good ad-distribution platform, they managed to become the leading company on the Internet. Doesn’t that sound like every Hollywood gangster movie that you’ve ... [read more >>]
	03 December 2007, 13:51GMT | (c) 2008 Softpedia

AdWords Users, Listen Up
	An issue often brought up by the advertisers that have just recently started up using AdWords and its specialized vocabulary of AdWords advertising is that of the cost-per-click (CPC) values and the ways they are determined. Blake, of the Inside AdWords crew, wrote on the blog that is "the official source for information about AdWords", a more detailed explanation of each of the three values as follows: "Min ... [read more >>]
	12 November 2007, 04:58GMT | (c) 2008 Softpedia

What A Deal! Google And Yellow Pages!
	Google strikes again. This time it's the Yellow Pages Group which signed a deal with the Mountain View company in order to distribute advertisements on the Internet. The entire process will be enhanced by Google AdWords, the advertising platform which will support the deal and place adverts on the search engine results page and on the Google Maps pages. According to Reuters, Yellow Pages is the first Canadian reseller which ... [read more >>]
	11 October 2007, 05:51GMT | (c) 2008 Softpedia

This Is the Last Warning! Update Your Google Tool Now!
	AdWords Editor is currently used by numerous consumers registered for the Google advertising platform because it gives the possibility to manage the AdWords account even if in offline mode and upload them on the web when an Internet connection is detected. Because the super giant Google is continuously working on it, new releases are coming every once in a while and the users are forced to update to them. Why, you'll ask. We ... [read more >>]
	26 September 2007, 03:50GMT | (c) 2008 Softpedia

Google Brings Newspapers On The Web
	A long time ago, the Mountain View super giant Google announced its plans to improve its advertising solutions and move them into the traditional media such as newspapers or radio stations. In July, the company released the first version of Google Print Ads which allows the US advertisers to expand their AdWords adverts into the offline area by publishing ads in newspapers. Starting today, these registered members can use a speci ... [read more >>]
	21 September 2007, 14:41GMT | (c) 2008 Softpedia

Google: The Mobile Hunting Season Officially Started!
	Google is always looking to expand its advertising offering and this was proved especially by the recent efforts made by its employees. Nowadays, every Internet user talks about Google and its mobile plans as it was rumored that the Mountain View company is interested in developing a mobile operating system and even a Gphone, a potential handheld device that would compete with the recently released iPhone. But Google makes an une ... [read more >>]
	13 September 2007, 04:50GMT | (c) 2008 Softpedia

Google Chat Goes Live
	Besides the already famous Google Groups help forums, feedback emails and the Help Center, the Mountain View company is now offering one more method to get support in a matter of seconds. The Google AdWords Support Chat is currently available only for the advertising platform but the super giant Google might extend it to multiple solutions very soon. According to Philipp Lenssen from Google Blogoscoped, the chat is powered by Liv ... [read more >>]
	12 September 2007, 05:49GMT | (c) 2008 Softpedia

Google Wins US Lawsuit
	American Blind & Wallpaper Factory Inc. finally agreed to drop the lawsuit filed against the Mountain View company Google after it first accused the search giant for selling AdWords keywords related to its name to other Internet consumers and especially to its rivals. The lawsuit was started in 2003 in the U.S. District Court for Northern California and was officially closed today after the two companies agreed to pay their o ... [read more >>]
	04 September 2007, 15:06GMT | (c) 2008 Softpedia

Google AdWords Gets Office Support
	Google AdWords, the advertising platform that allows people to advertise on the Internet using the power of the best search technology, is now compatible with Docs & Spreadsheets, the freeware word processor offered by the same Google. Basically, it's all about a single function, the Report Center that provides valuable information about your advertising campaigns, keywords and other details. Using the new interoperabili ... [read more >>]
	21 August 2007, 05:42GMT | (c) 2008 Softpedia

Hot New Google Tool Available for Download
	Google's downloadable tool AdWords Editor gets a brand new version, 4.0 that brings several new features to all the registered members of the advertising platform. First of all, AdWords Editor 4.0 offers support for the mobile ads, allowing you to view, add and update the mobile adverts in a matter of minutes. Also, the new version of the application has several keywords manipulation features such as copy the list of keyword ... [read more >>]
	09 August 2007, 05:22GMT | (c) 2008 Softpedia

Google Works On Its Products, New Downtimes Announced
	Google doesn't sleep. Never! Because it really needs to stay focused onto its products, improve them and sometimes repair the broken things discovered by its users. Every once in a while, it announces maintenance periods that are especially created to fix the recently discovered problems and check if all the things are working properly. This month's system maintenance is scheduled for Saturday, August 11th, from 10 a.m. ... [read more >>]
	09 August 2007, 04:41GMT | (c) 2008 Softpedia

Google Finally Reached The Newspapers
	What looked like a simple Google plan is now becoming reality because the Mountain View company finally expanded AdWords into the offline media by placing adverts into US newspapers. First of all, this new program is extremely useful for a lot of advertisers because – according to a study conducted by Scarborough Research – 3 out of 4 adults are reading a daily or a Sunday newspaper. Traditional media is attractive for many of us ... [read more >>]
	19 July 2007, 04:38GMT | (c) 2008 Softpedia

Google Accidentally Removed Users' Accounts
	Some of the AdWords users were quite shocked a few days ago when they noticed their accounts were canceled without any notification. As you know, you're not able to do many things while your account is canceled including campaign editing or other similar actions. According to several users from the WebmasterWorld forum, the accounts couldn't be reactivated so the only solution was to wait for an official solution from t ... [read more >>]
	18 July 2007, 04:50GMT | (c) 2008 Softpedia

Google Shouts at ACCC: 'See You in Court!'
	The story so far: the Australian Competition and Consumer Commission (ACCC) sued Google because the sponsored links displayed on the SERP "engaged and continues to engage in misleading and deceptive conduct in breach of section 52 of the Act." At that time, the Mountain View company refused to comment on the lawsuits saying only that the accusations are unfounded and that they will defend themselves in the court. Today ... [read more >>]
	17 July 2007, 15:06GMT | (c) 2008 Softpedia

Google Sent to Court By the Government
	A new important case was announced today by the Australian Government's watchdog, The Australian Competition and Consumer Commission that sued Google Inc, Google Australia and Google Ireland for "misleading and deceptive conduct in relation to sponsored links that appeared on the Google website." Basically, the Mountain View company is sued because several adverts of "Kloster Ford" and "Charlestown ... [read more >>]
	12 July 2007, 09:01GMT | (c) 2008 Softpedia

Google: More Downtimes Soon!
	Every once in a while, Google cooks system maintenances in order to verify the solutions it owns and if everything works by the plan. However, the search giant announces this period with one week before because some of the functions implemented into certain products might become unavailable. This time, the shut down periods concern AdWords, the advertising platform and the famous tracking system Analytics. According to a blog ... [read more >>]
	12 July 2007, 04:30GMT | (c) 2008 Softpedia

Hungry for Money? Read This!
	Impression Share is probably one of the most useful functions included in the AdWords advertising platform because it helps advertisers organize their campaigns better with minimum financial effort. Basically, this feature represents "the percentage of times your ads were actually shown in relation to the total number of chances your ads could have been shown, based on your keyword and campaign settings," the Google rep ... [read more >>]
	06 July 2007, 04:15GMT | (c) 2008 Softpedia

Google Celebrates 4th Of July with Downtimes!
	The Independence Day is a holiday celebrated in multiple corners of the world, not necessarily in the United States. However, the Mountain View company Google is also enjoying this free day and announcing nothing more than a... downtime. Yes, you've heard it right, Google prepares some maintenance periods for its solutions in order to check if anything goes wrong and to fix the potential problems. Checkout is the "lucky ... [read more >>]
	04 July 2007, 03:18GMT | (c) 2008 Softpedia

AdWords Troubleshooting Guide
	If you think that AdWords is a simple solution that can be used with ease, you're wrong because it is a little bit difficult to configure your account in order to maximize the profit. Sometimes, if anything goes wrong, your adverts might not appear on Google and because most of the advertisers are registering with this goal in mind, it's very important to fix the issue. The folks from the AdWords team posted a detailed ... [read more >>]
	03 July 2007, 03:49GMT | (c) 2008 Softpedia

Google's Engagements Not Fulfilled
	Although the parent company Google announces improvements for AdWords every once in a while, it seems that some of them are never included in the solution. Why am I saying this? Because it's been a while since the Mountain View company announced an important modification for AdWords that allowed the users to click only on the link of the adverts and not on the entire rectangle that surrounded the ad. As Philipp Lenssen from ... [read more >>]
	02 July 2007, 03:48GMT | (c) 2008 Softpedia

Google Fights with The Bugs
	The advertising platform provided by Google, AdWords, is now offering to its users a brand new... bug! Yes, you've read it correctly, AdWords contains a bug that affects the MCC (My Client Center) containing valuable information about your campaigns and accounts. As it is reported in a WebmasterWorld thread, the issue appeared one week ago and although the search giant's representatives said the engineers were working o ... [read more >>]
	29 June 2007, 06:20GMT | (c) 2008 Softpedia

Get The First Seat in Google's New Beta Program
	Back in March, the Mountain View company debuted a private beta for the Pay-Per-Action program that takes the AdWords advertising platform to another level. The testing session was available only for the US advertisers but – starting today – it is expanded into the entire world. What does the pay-per-action program mean, you'll ask? Well, it's simple: you're not required anymore to pay for wasted clicks in your advertising c ... [read more >>]
	22 June 2007, 02:40GMT | (c) 2008 Softpedia

This Is The Last Warning! Update Your Google Software Before July 10!
	AdWords Editor is an extremely useful application for most of the AdWords publishers as it allows them to manage their advertising campaigns without visiting the official page of the product. Recently, Google rolled out AdWords Editor 3.5, a new version of the program that includes a lot of new functions such as image ads, drag and drop support and region and city targeting. Although most of the users are encouraged to update to the latest ... [read more >>]
	14 June 2007, 03:58GMT | (c) 2008 Softpedia

AdWords Receives Valuable Gift from Google
	AdWords, the advertising platform powered by the search giant Google, received an important gift from the parent company that offers valuable information about their campaigns. The Placement Performance Report is a new type of panel included in the advertising solution that brings details about every site involved in the campaign as well as clicks, costs and impressions. The Mountain View company is using this new feature as a way [ADMARK= ... [read more >>]
	13 June 2007, 05:21GMT | (c) 2008 Softpedia

Google: You Choose the Upcoming Features
	The famous Google Analytics received a pack of fresh updates, most of them being demanded by the fans of the service. The improvements were rolled out today and presented by Alden DeSoto, Google Analytics Team, as extremely useful functions that can improve the information concerning your website. "Since releasing the new Google Analytics, we've received repeated requests for specific features. We felt strongly that the ... [read more >>]
	13 June 2007, 04:18GMT | (c) 2008 Softpedia

Google Debuts Online Web-Design Tool
	Google's advertising platform was recently improved with an innovative tool for all the AdWords advertisers: an online web-design utility that helps you build your own page in a matter of minutes. Basically, the new feature is available for the Australian or New Zealand small businesses without any website but which are looking to place their advertisements using the Google advertising platform. This way, they are able to bu ... [read more >>]
	12 June 2007, 03:06GMT | (c) 2008 Softpedia

Get All Your Google Info in a Snap!
	The AdWords advertising platform receives a new feature that was available as a beta testing since July 2006 and provides valuable information about your account. Basically, the Account Snapshot page is, as its name says, a snapshot of your entire account, providing useful information about your account such as campaigns and billing details. However, the most important update is not the function itself because it also comes with ... [read more >>]
	08 June 2007, 04:31GMT | (c) 2008 Softpedia

Google Improves AdWords, Competes with Microsoft
	Following the recent improvements made for Google's advertising platforms, the search giant debuted three new formats for the adverts distributed through its products. Until now, the registered members were able to implement four types of adverts: the 300x250 Medium Rectangle, the 336x280 Large Rectangle, the 200x200 Small Square, and the 250x250 Square. The parent company Google now debuted three more formats that will allo ... [read more >>]
	28 May 2007, 03:34GMT | (c) 2008 Softpedia

Google Bans Prostitution, Drugs and Essays!
	The Mountain View company decided to block the AdWords adverts redirecting the users to essay writing services after numerous universities complained about these companies. Using this removal, the search giant places essay writing firms on the same list with prostitution, drugs, weapons and tobacco, all of them being blocked from the Google SERP. However, the Mountain View company will start removing these adverts starting next month. Acco ... [read more >>]
	23 May 2007, 05:31GMT | (c) 2008 Softpedia

Google's First Step Towards Video Advertising
	Google introduced Ad Creation Marketplace, a special advertising tool that helps publishers create their own video ads even if they lack a powerful experience in video creation. "The Ad Creation Marketplace is a resource for advertisers who are interested in running video ads but don't have experience creating video ads and want customized help from a professional," the company introduces the new tool. Basically, A ... [read more >>]
	10 May 2007, 05:13GMT | (c) 2008 Softpedia

Improved Google Tool Available for Download
	Google today released an improved version of AdWords Editor, its downloadable application that allows advertisers to control their AdWords campaign. Recently, the search giant debuted the 3.0 version that represented an important step to a revolutionary program able to help users enhance their AdWords campaigns' results. The new release, version 3.5, comes with improved support for image ads and drag-and-drop functions to en ... [read more >>]
	08 May 2007, 03:48GMT | (c) 2008 Softpedia

Hello Google, I Have A Problem!
	The search giant is now encouraging users to contact the company by telephone and talk straight with an AdWords specialist. Google sent an email to multiple AdWords publishers informing them about the possibility of contacting the company by phone, sustaining the service is available everyday between certain hours. David Naylor, AdWords advertiser, posted the Google message on his blog, adding that he didn't do anything wron ... [read more >>]
	04 May 2007, 06:17GMT | (c) 2008 Softpedia

Google Hack Explained in Video!
	The security company Exploit Prevention Labs managed to discover the procedure used for last week's Google hack that affected a considerable number of AdWords publishers. The firm sustained the entire malicious move was based on trusted websites redirected to famous organizations such as The Better Business Bureau. When an ordinary user searches Google for this organization, the technology returns him two types of links for ... [read more >>]
	02 May 2007, 16:06GMT | (c) 2008 Softpedia