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Stories about: advertising |
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Google has been warming up to TV advertising in recent years and its most successful campaign has been the Search Stories series. It chose the one called Parisian Love for its first TV commercial, during the Superbowl a couple of years ago. The latest batch though focuses on ordinary people using Google to do extrao... |
29 October 2011
16:01 GMT |
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Google is a data driven company, there's no argument about that. It's got some of the smartest people working for it, so it's probably no big surprise that it sometimes stresses over the most minute detail, to get things perfect.
Nowhere is this more evident than in the design department, Google is ... |
29 October 2011
06:31 GMT |
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It seems that YouTube is very close to unveiling its big media initiative. It's been working with several companies and partners to debut a series of much better produced and better defined 'channels' with shows more akin to TV ones rather than web series.YouTube is now said to be revealing its big new... |
27 October 2011
04:12 GMT |
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Google is expanding the importance of phone calls from ads. It is now debuting a new Bid for Calls option and will enable advertisers to pay for ads that lead to a phone call rather than clicks."Over the next few weeks in the US and UK, we'll be rolling out the ability for advertisers to bid for phone calls -- i... |
25 October 2011
08:53 GMT |
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Google wants as many people using its ad tools as possible and a great, and largely untapped, market is all of the small businesses and local players. A small business owner is probably not that versed on online advertising.What's more, small business owners don't really have the time to fiddle with online ... |
22 October 2011
03:23 GMT |
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The holiday season is regularly a great one for retailers, but what's great for retailers is great for advertising companies as well. Same goes for Google. As eBay emphasized as well, mobile is becoming increasingly important, so Google is getting ready for this holiday season with several new types of mobile ad... |
20 October 2011
10:21 GMT |
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Google is debuting a very interesting new search ad type, Dynamic Search Ads, which should be of special interest to large websites with fast-changing content and perhaps to small sites with less experienced owners.
Dynamic Search Ads replace the need for keywords, they use a site's own content to fill in the t... |
20 October 2011
08:01 GMT |
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Google is known for its simple ads, in fact, that's a big part of what made it the biggest web company in the world. But it's moving into display ads as well, banner ads already make a big part of its ad revenue.Still, some people may be more than surprised by a test Google is running which ads a huge banne... |
19 October 2011
16:21 GMT |
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Mozilla is a strange beast. On the one hand, it's a non-profit organization who's mission is to make the web better and more open. Everything it does is geared towards this.On the other hand, Mozilla is a company that tries to make money from its product, namely Firefox. And Mozilla Corp. the commercial arm... |
17 October 2011
13:51 GMT |
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Android has been incredibly successful for Google, but it's also been a lot of headaches. It's partners keep getting sued over patents, it had to pay $12.5 billion, 9.08€ billion for Motorola to keep patent hoarders at bay, a deal that hasn't been completed yet, and even that is not guaranteed to ... |
14 October 2011
12:21 GMT |
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Google is making it easier for website owners to integrate AdSense units with their sites thanks to the re-introduction of Ad styles, which enable them to quickly edit or create a new color scheme for ads and then apply it to any and all units they use. "With ad styles, you can create customized combinations of colo... |
14 October 2011
07:41 GMT |
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Google has announced that it's started to roll out the +1 button integration for ads that it unveiled a few weeks ago. With the new social ads, users will be able to see if any of their friends found them useful.
They'll also be able to mark the ads, via the +1 button, to let their friends know that this... |
11 October 2011
05:57 GMT |
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In its never-ending quest to add more content, especially professional, 'clean' content that it can sell ads against, YouTube has struck a first of its kind deal with Manchester City Football Club, the club best known for being the richest football club of the moment.
The deal will see Manchester City ad... |
10 October 2011
10:40 GMT |
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Social networking holds a lot of promise for advertisers and, while many are warming up the idea of advertising in the highly personal sites, it will be quite some time before social networks command the kind of money that search sites do.
According to a report by eMarketer, ad revenue across all social networks w... |
6 October 2011
10:40 GMT |
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Google has introduced the AdSense Academy, an online course with documentation and tests designed to improve your knowledge of the ad platform. Regardless of whether you're an AdSense pro or just starting out learning the intricacies of online advertising, Google believes the AdSense Academy can help you improv... |
6 October 2011
04:43 GMT |
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With the kind of funding it's gotten through the years, Twitter can take its time before starting to make some real money. That said, Twitter is as mainstream as it's going to get at this point and there doesn't seem to be much growth left, at least not in the US and the markets where it achieved early... |
5 October 2011
10:34 GMT |
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It's not making too much fuss about it, probably for good reason, but Google's YouTube is a big gambit for the search engine. It's already the largest video site on the web, but that's like saying you're Little League champion. YouTube wants to play in the Big League and make a play for adver... |
4 October 2011
08:30 GMT |
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Google is about to introduce a visually-rich display ad, aimed at retailers in particular, which fuses images and large text to highlight products and offers.
The new ad type, dubbed "Circulars" due to their similarity to newspaper and print circulars, will be unveiled later this week.
The similarity continues ... |
4 October 2011
07:40 GMT |
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Same as it did with search results, Google's success in advertising is largely due to its simple yet effective text ads that show up on its search page. Yet Google is moving to obsolete the three-line ads that it made famous in the first place.
Now, one third of search ads are "enhanced," as Google puts it, m... |
3 October 2011
04:53 GMT |
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In order to maintain a large scale platform up and running, one requires serious finances, and Twitter is no exception. Relying on ads to earn revenue appears to have been an inspired choice, since the network is expected to have gained $139.5 million in the ongoing year.This means that the ad revenue of this microb... |
29 September 2011
14:12 GMT |
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Despite the economy being on the rocks again, it seems that internet advertising is once again seeing healthy growth. In fact, it seeing record numbers and growth in the first half of the year.Granted, the figures may be less encouraging for the second half, but the second quarter was the most impressive, so maybe th... |
28 September 2011
15:11 GMT |
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Google doesn't make a habit of advertising its products on TV or other old media platforms, but it has been warming up to the idea lately. The latest such endeavour is a TV commercial for Google Chrome featuring some of the creators of Angry Birds, as angry birds themselves. The commercial aired in a commercial... |
28 September 2011
08:40 GMT |
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Facebook has unveiled a new program aimed at small businesses aimed at educating them on how to use the social network for advertising and marketing, both paid for and organic.The social network is partnering with the US Chamber of Commerce and National Federation of Independent Business for the initiative.The compan... |
26 September 2011
11:10 GMT |
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Google has relied on computers and algorithms to prop up its advertising business and the stellar results it keeps posting quarter after quarter indicate it's working.
Google is dominating the online ad market, text-ads in particular, and there are any serious contenders.
But that doesn't mean that th... |
19 September 2011
09:44 GMT |
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In a pretty interesting turn of events for in-game advertisement, Deus Ex: Human Revolution has started displaying ads for the Star Wars Blu-ray Collection on its loading screens, not just on the various billboards in its virtual world.Deus Ex: Human Revolution, the new sci-fi role playing first person shooter from E... |
16 September 2011
04:34 GMT |
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Online privacy has always been a concern, but it's only recently that there have been any clear moves aimed at protecting the users. Mozilla's decision to implement a Do Not Track feature is one of these moves.
Mozilla implemented a simple change in Firefox, if users select the Do Not Track option, it te... |
9 September 2011
06:10 GMT |
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Google has been a big fan of sitelinks lately. It expanded their use in organic search results and it is now adding a new ad unit with three lines of sitelinks, six links in total.
These types of ads only show up if Google is very confident that they're exactly what the user searched for, but when they do, th... |
6 September 2011
04:54 GMT |
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Google has been very bullish on mobile advertising as the company thinks, perhaps rightfully so, that the mobile web is the new frontier. It's been working on several of its own ad products for mobile devices, but it also bought AdMeld, in a somewhat controversial acquisition, which also offered several mobile a... |
5 September 2011
13:21 GMT |
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Sony has announced a new marketing campaign for its PlayStation division, replacing the older 'It Only Does Everything' slogan with 'Long Live Play' and, as always, releasing a new commercial with its vice president of pretty much everything, the fictional Kevin Butler.
Sony made a lot of waves... |
1 September 2011
03:10 GMT |
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Over the second quarter of 2011, online video ad trends have shifted to the classic TV model, with several advertising breaks during long video content. This according to a report by FreeWheel, a company renown for its online ad management and delivery services.The study showcases how content suppliers are moving awa... |
18 August 2011
12:48 GMT |
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AOL has posted its financial results for the second quarter and they're encouraging, above market expectations and with losses decreasing and ad sales increasing.AOL made $542 million in Q2 2011, an eight percent drop from the same period in 2010, when it made $592 million. However, the company only had $11.8 mi... |
9 August 2011
08:30 GMT |
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Google is expanding the reach of its YouTube Promoted Video ads. The ads can now show up on Google Search, if the Videos section is selected, as well on the mobile version of the site.Promoted Videos are intended for video creators that want their clips to gain a wider audience. Initially, they were used on YouTube a... |
9 August 2011
04:41 GMT |
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Yahoo has been trying to revamp itself and turn its fortunes around for several years now. No matter what it does though, it seems that each quarter is worse than the previous and the much awaited turn-around is still not happening.Yahoo's latest quarterly financial report had some (few) encouraging numbers, but... |
8 August 2011
06:01 GMT |
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Twitter has begun public field tests for a new ad delivery system that involves inserting paid tweets from followed organizations at the top of people's timelines. Called promoted tweets these messages will behave just like any other messages do once displayed. This means they will scroll normally, will appear o... |
29 July 2011
12:50 GMT |
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As we saw at E3 2011, Microsoft is banking big on Xbox 360 owners using the new Kinect sensor to interact with their console, and has now unveiled a brand new advertising system that will be out early next year and really deliver an interactive experience to the consumer.
Microsoft's record-breaking Kinect mo... |
23 June 2011
02:40 GMT |
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Video game hardware developer and video game publisher Microsoft seems to be always interested in finding new uses for its Kinect motion tracking system and a new trademark, called NUADS, seems to be aimed at delivering a new kind of advertising to gamers via the hardware.The description for the new trademark talks a... |
14 June 2011
09:27 GMT |
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When it was announced, Google was sure to make clear that Google Offers was not just about daily deals, the Groupon-style deals that everyone is crazy about these days, but that it will incorporate other types of deals and coupons found elsewhere online.Now it seems that Google has already started testing Offer Ads, ... |
14 June 2011
09:01 GMT |
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Google has confirmed its intentions of buying Admeld, an online advertising startup. While it hasn't provided a price, Google has explained where Admeld fits into the online ad landscape. What's more, in its own blog post, Admeld said that the two companies will remain independent while regulators work out ... |
14 June 2011
03:40 GMT |
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Late last year, YouTube introduced a new type of pre-roll video ad, dubbed TrueView, which enabled users to simply skip the ads after the first five seconds. The idea was that the users that would not skip the videos would be much more interested in the ads, but it was a risky proposition to advertisers.It turns out ... |
13 June 2011
05:20 GMT |
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Google is looking to make another big advertising deal and is said to be very close to agreeing to buy Admeld, an online advertising company which focuses on big publishers trying to make the most of their inventory. Google is willing to pay $400 million for the company, according to TechCrunch and several other repo... |
10 June 2011
04:40 GMT |
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In a sign, perhaps, of the changing tides at Google, the company has confirmed that it will be debuting full phone support for all advertisers using the AdSense network. This has always been a sore spot for Google and a criticism, but ditching traditional phone support was one of the ways the company was able to scal... |
4 June 2011
07:40 GMT |
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With the release of Firefox 4 and Internet Explorer 9, no big shake-ups in the browser world is coming any time soon. What's more, since Firefox switched to a rapid release system like Chrome, Firefox 6 is already on its way, there won't be any big launches for a while. Things are still evolving though and ... |
31 May 2011
11:02 GMT |
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Online advertising continues to grow, after starting to pick up again last year. The first quarter proved quite lucrative, at least in the US, as online ad sales hit $7.3 billion, the biggest quarter on record. Google also managed to overtake Yahoo to become the largest display ad provider in the US in the first quar... |
27 May 2011
08:40 GMT |
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It's not hard to realize that mobile online advertising has a huge potential. It's not something completely new either, with mobile use growing at a huge pace even a couple of years ago, Google wanted to get into that space as soon as possible, so it moved to acquire AdMob, a mobile advertising network.It s... |
26 May 2011
08:01 GMT |
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Google made a big bet when it bought YouTube and many people argued that it had overpaid for the video site. Even Google admitted that it paid more than what the site was worth at the time, but did so knowing that online video will prove crucial in the coming years. Now, it's still not making any money from YouT... |
24 May 2011
09:01 GMT |
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Google is very bullish about its Chrome web browser. It started as a side-project at the company, like many of its best known products, but has now become crucial to Google's strategy, something that's alone evident from the fact that it's advertising it so much. Earlier this month, Google debuted a ... |
23 May 2011
12:40 GMT |
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During the US National Small Business Week, Google is taking the opportunity to boast just how much it does for the economy. The company says that its advertising and search tools created as much as $64 billion of economic activity in the last year.Google uses a rather simplistic formula to arrive at this, by assumin... |
17 May 2011
05:10 GMT |
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More details have leaked out on the mysterious $500 million charge Google set aside in Q1 for an investigation of the US Department of Justice. According to several reports, the investigation is over ads for illegal, in the US, online pharmacies. Pharmaceutical ads have been the cause of legal troubles for the compan... |
13 May 2011
08:50 GMT |
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AOL has posted its Q1 financial results and they're not looking great. That's not much of a surprise, AOL has been losing revenue and profits for years now and, in that light, the numbers are not that bad, they're above Wall Street expectations, in fact.AOL revenue for Q1 was $551.4 million, down from ... |
4 May 2011
09:00 GMT |
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Google is dipping its toe in traditional advertising again, this time with a new TV campaign promoting its Chrome browser, with the help of pretty much every other Google product, of course. The TV ad, which is already available on YouTube, as is usually the case, will run during popular shows in the US.The New York ... |
4 May 2011
05:50 GMT |
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