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Stories about: advertising |
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Google announced that it has reached an agreement with Nielsen, a company which is experienced in providing television audience measurement in order to expand its Google TV Ads and provide more relevant adverts. Obviously, this means more viewers and a better use of the advertising funds as the registered publishers ... |
24 October 2007
14:11 GMT |
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Yahoo and WebMD proudly announced today they have reached an agreement for a multi-year deal which would bring Yahoo's advertising platform straight on the WebMD websites. This network includes several names such as WebMD Health, MedicineNet, eMedicine Health and RxList. In case you didn't know, WebMD is on... |
17 October 2007
13:51 GMT |
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The Sunnyvale company Yahoo signed deals with Forbes.com, Cars.com and Ziff-Davis Media in order to bring Yahoo's advertising platform on their websites. According to the giant portal, these three moves are only the part of a powerful Yahoo campaign which is supposed to bring more premium publishers to its adver... |
17 October 2007
03:14 GMT |
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Nokia has just completed the final steps towards fully owning Enpocket, one of the leading companies that bring mobile advertising solutions. This should earn them a great position in a highly promising service that is heading towards a fast development.Enpocket has a strong experience in providing technology and ser... |
8 October 2007
10:58 GMT |
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From ancient times, one of the best advertising solutions was by word of mouth. This is one of the cheapest ways to advertise. So let's put a tell-a-friend button on your website, so if your visitors liked your website, they will recommend it to their friends. This is a method ignored by lots of webmasters, but ... |
8 October 2007
10:05 GMT |
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Male gamers unite! Although recent studies have shown that women own more consoles than men, we're still a decent group, under the influence of in-game adrenaline and....feminine beauty. Booth babes go hand in hand with game conventions and shows, but you could find that out for yourself by checking out our boo... |
5 October 2007
05:14 GMT |
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Even if Google is the top player in the advertising market, the Sunnyvale company Yahoo makes efforts to improve its own technologies and compete with the giants. These days, Yahoo is pretty focused on the advertising platforms it offers and according to Barry Schwartz from Search Engine Land, the company will releas... |
2 October 2007
14:06 GMT |
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Everyone's talking about Halo 3 nowadays, from gaming sites to gadget and mobile phone portals... Gaming journalists must be sick and tired of this uber hype that's been going on for the past months. MSNBC has asked users to mention a list of Top 5 over hyped titles, in an editorial and Halo 3's obvio... |
28 September 2007
03:24 GMT |
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Operators choosing mobile advertising could struck gold if their methods will be efficiently implemented. Analysys, a strategy and management consultancy company, has published a new report, called The Mobile Advertising and Marketing Revolution. The great advantage that mobile advertising brings is that of making th... |
27 September 2007
09:06 GMT |
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Vodafone Czech Republic selected Amobee Media Systems for the launch of a new mobile advertising service that will display advertising in the Vodafone live! Portal, in Vodafone's messaging services and in its games downloads. Vodafone chose Amobee based on its powerful system and its capability to deliver a comp... |
19 September 2007
09:09 GMT |
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AOL is one of the companies which always strove to catch the Internet giants and compete with them using powerful solutions and innovative technologies. But the truth is that it never managed to become as popular as Google and Yahoo and remained only an alternative for many of us. However, AOL's officials want t... |
18 September 2007
14:11 GMT |
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Those who read news about development, publishing, distribution and advertising agreements between companies behind the big titles on the video games market today might be interested to know that IGA Worldwide (the largest independent in-game advertising network) has confirmed 3 more years of partnership with Codemas... |
29 August 2007
05:09 GMT |
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Yeah, we're looking at the 14 seconds of this PSP ad and I still can't shake off the "What the?!" feeling... It may be a Japanese commercial, but still it doesn't appeal to all of the gamers, featuring the sound of a man trying to release himself of God knows what torture (translation Kamehameha from ... |
28 August 2007
09:53 GMT |
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Microsoft Chairman and Co-founder Bill Gates is getting ready to take on both Google and Yahoo in the online advertising space. Bill Gates offered in a patent titled "Employing customer points to confirm transaction" a perspective over an alternative to the monopoly established by Google and Yahoo. Being the dominant... |
23 August 2007
08:18 GMT |
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Microsoft is preparing to swallow the whole $6 billion worth of aQuantive, and as such, has announced the birth of the Advertiser and Publisher Solutions Group as a means to deal with completing the acquisition designed to counterbalance Google purchasing DoubleClick. In this manner, Microsoft aims to offer a compreh... |
14 August 2007
07:38 GMT |
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Microsoft made yet another move designed to qualify it for the status of Big Brother, and only because of bridging the gap between advertising and the consumer. Under the innocent title of "advertising that is relevant to a person", the Redmond company filed a patent describing a tracking system designed to identify ... |
3 August 2007
05:23 GMT |
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It's quite difficult to stand out when it comes to developing an unusual and innovative campaign for promoting mobile phones. Nokia has made a desperate attempt and scream for attention with the N95 and Nseries one.The campaign mostly relies on the jealouscomputers.com website, where it is seen as "a global warn... |
26 July 2007
03:59 GMT |
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In a move similar to the advertising agreement between Microsoft and Facebook, Digg announced that it has signed the Redmond company as its new ad provider. Both Microsoft and Digg will debut the execution of the advertising syndication agreement in the coming weeks. The partnership is designed to serve ads to Digg&#... |
26 July 2007
02:41 GMT |
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What looked like a simple Google plan is now becoming reality because the Mountain View company finally expanded AdWords into the offline media by placing adverts into US newspapers. First of all, this new program is extremely useful for a lot of advertisers because - according to a study conducted by Scarborough Res... |
19 July 2007
04:38 GMT |
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Yahoo proudly announced that it made impressive investments in Tyroo Media Pvt. Ltd, an Indian company that might be able to support the Sunnyvale company in its efforts to compete with rival Google. Basically, Tyroo is an online advertising company with approximately 1200 customers in the local market. Although ther... |
18 July 2007
09:28 GMT |
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No official announcement but we're getting closer to a new flavor of the famous Google advertising platform, AdSense. The Mountain View company debuted a private beta test of AdSense, the advertising platform that might migrate to the mobile devices very soon. According to Self Made Minds, the folks from the Goo... |
16 July 2007
03:54 GMT |
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Sony Ericsson has started a campaign for promoting their upcoming P1 smartphone model. A promo spot has been developed for this, making it clear for everybody just what they should expect from their future release.The advertisement features Sony Ericsson P1 handset showing off all its best qualities in a vivid and a... |
9 July 2007
09:46 GMT |
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Google's DoubleClick acquisition caused a lot of problems for the Mountain View company and they are not ended because the European Union will analyze the transaction soon. The entire case was started by numerous companies that required the US regulators to investigate the acquisition because Google might infrin... |
9 July 2007
05:31 GMT |
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Impression Share is probably one of the most useful functions included in the AdWords advertising platform because it helps advertisers organize their campaigns better with minimum financial effort. Basically, this feature represents "the percentage of times your ads were actually shown in relation to the total numbe... |
6 July 2007
04:15 GMT |
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The Sunnyvale company Yahoo might prepare the release of a devastating weapon when it comes to the fight with the rival Google: SmartAds. The name is quite relevant because this new solution is meant to represent the most innovative advertising solution ever created as it is able to display very relevant adverts depe... |
2 July 2007
06:11 GMT |
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The folks from the Online Publishers Association conducted a new study to find out the impact of the Internet videos over the viewers as well as the key factors of the online video advertising process. The research included 1.422 users and revealed that the most popular category visited every day is news and latest e... |
2 July 2007
02:02 GMT |
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Nothing sells better than a girl in a scantily outfit. How about five sexy girls with a singing career? Samsung got the picture and has come to an agreement with Girls Aloud in order to better promote their products.Samsung aims especially at MP3 player and mobile phone users, as they are most probable to respond to... |
28 June 2007
06:58 GMT |
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Last week, the first signs of an upcoming health system prepared by the Mountain View company appeared on the Internet although Google refused to offer detailed information about its plans. However, the search giant introduced a health advertising blog that keeps the customers up-to-date with the latest information a... |
19 June 2007
15:11 GMT |
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AdWords Editor is an extremely useful application for most of the AdWords publishers as it allows them to manage their advertising campaigns without visiting the official page of the product. Recently, Google rolled out AdWords Editor 3.5, a new version of the program that includes a lot of new functions such as imag... |
14 June 2007
03:58 GMT |
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Google quietly introduced a new feature for some AdSense registered members, allowing them to place adverts on the private websites protected with passwords. Although there is no official statement concerning the authentication feature, the function is now available to some publishers without any beta inclusion appro... |
5 June 2007
08:20 GMT |
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Third Screen Media has closed a partnership agreement with Hover in order to offer advertisements for free mobile social games.Mobile advertising has developed at a high rate in the last years, as it proved to be an extremely efficient environment for further media expansion. Even more, the number of people that curr... |
30 May 2007
09:22 GMT |
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Sony Ericsson has signed a deal with Emap2 in order to properly advertise their new Walkman phone series.The contract between advertising company Emap2 and Sony Ericsson will be valid over a period of one year. By this time, three separate campaigns will run, emphasizing the advantages brought by Sony's mobile p... |
29 May 2007
11:54 GMT |
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Microsoft has slapped Google with an all out declaration of war. After the Mountain View search giant announced the acquisition of DoubleClick for $3 billion dollars, rumors emerged revealing that Microsoft had outbid Google but that its offer was refused. Consequently, Microsoft Senior Vice President and General Cou... |
18 May 2007
09:39 GMT |
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Microsoft is committed to establishing a strong presence in the advertising industry. Microsoft's Chairman Bill Gates, revealed at the company's Strategic Account Summit 2007 in Seattle on May 8, 2007, that the shift to the digital environment will transform the firmament of the advertising industry. Micros... |
9 May 2007
09:06 GMT |
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You probably know how advertising works on TV and on the Internet. Google and other companies pay the owner of the site according to the number of people that accessed that webpage where the ads are, or in television, according to how many people were watching a specific program, during which the commercial breaks ... |
8 May 2007
04:47 GMT |
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Microsoft is growing its advertisement business, while concomitantly moving into the mobile space. After it has called out foul play over the Google acquisition of DoubleClick - a potential monopoly in the delivery of online advertising, although reports revealed that Microsoft itself matched Google's $3.1 billi... |
3 May 2007
09:12 GMT |
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As a plan of widening their reseller channel, Intel called upon the services of Google to aid them in creating a virtual marketing storefront. Just like purchasing from an online store, where you can choose from a vast array of products and services, not to mention how many options these websites pack nowadays, so w... |
25 April 2007
09:34 GMT |
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One month ago, the search giant acquired Adscape Media, a company meant to design in-game advertisements able to expand the advertising platforms powered by Google. It seems like the company really plans to build a powerful in-game advertising solution because Google recently granted a game patent that provides a lot... |
30 March 2007
06:31 GMT |
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VoiceSignal, a developer of mobile voice technology solutions, announced partnerships with Enpocket and Third Screen Media to integrate relevant advertisements into the newly announced VSearch voice search service to be offered by VoiceSignal. VSearch will be offered in a manner similar to popular Internet search eng... |
23 March 2007
07:53 GMT |
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Some weeks ago, the rumors about a potential Google plan to expand their advertising platform into numerous games were continuously spreading on the Internet but the search giant refused to comment the speculations. Today, Google finally confirmed the acquisition, sustaining the company is aiming to make new partners... |
19 March 2007
03:33 GMT |
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Exit Games announced a partnership with Amobee Media Systems to help operators and game publishers realize additional revenue streams from in-game advertising. As part of the agreement, the two companies will collaborate to deliver contextual ads to mobile phone games running on Java and BREW handsets.Through the new... |
13 March 2007
11:25 GMT |
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