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Stories about: advertising |
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In-game ads are a pretty interesting thing. It sure is weird to see the ads you would find on the street or on billboards across the city in your game while you race or shoot another character. It certainly is one of the biggest less exploited areas of advertising, which is why big companies like Activision sign cont... |
10 October 2008
19:01 GMT |
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In-game advertising is set to be one of the biggest advertising mediums that has yet to be explored by the big companies. Although some attempts were made in the past, with Electronic Arts indulging in quite a few real life products in their Need for Speed series, the concrete deals aren't in that big of a numb... |
1 October 2008
16:01 GMT |
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Microsoft broke the ice when it comes to mobile ad syndication on the U.S. market. The Redmond giant inked its first mobile advertising delivery deal with CNBC and will reach an audience of no less than 1.1 million unique visitors per month. According to the agreement between the two companies, Microsoft will be the ... |
22 September 2008
11:00 GMT |
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According to a recent survey conducted by GMX and cited by TMC Net, 40% of Britons are not aware of the fact that the ads displayed along with their electronic mail messages are related to the content of these. The same percentage of people, although not necessarily made up by the same persons, said they were concern... |
1 September 2008
11:51 GMT |
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The ASA has concluded that the iPhone cannot access websites which use Java or Flash, despite Apple's claim that "all parts of the internet are on the iPhone". Two members of the public complained about the TV advert, therefore prompting the ASA to tell Apple UK to stop airing the ad."Two viewers believed t... |
27 August 2008
22:16 GMT |
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Following the wave of concern expressed by several media companies that Google was favoring its own services and websites in search results, like the new Knol service, Timo Paloheimo, a Finnish digital planner for an advertising agency, had an interesting idea - to give people the option to use Google search without ... |
19 August 2008
08:06 GMT |
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Media companies have grown tired of forcing YouTube into pulling copyrighted videos off the website. Some may wonder why, as copyright infringements can bring, in time, millions of dollars worth of damages. According to the New York Times, CBS, Universal Music, Lionsgate Entertainment and Electronic Arts, along with ... |
18 August 2008
06:57 GMT |
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Since the middle of July, users around the web started reporting a strange persistent link present in their clipboard. First, it was believed it was a new Windows-related malware; however, soon after, people using Mac OS X started reporting the same problem, and then, Linux users followed. The culprit seems to be a m... |
18 August 2008
05:43 GMT |
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IGA Worldwide and Double Fusion already give companies the chance to insert in-game advertising, especially for MMO games and other online-based video games. It appears that this is the future: Grand Theft Auto IV proves that huge, lively virtual worlds can be created and, just like the city you live in, these worlds... |
1 August 2008
04:15 GMT |
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Whenever they're not busy rejecting purchase offers from Microsoft, the people at Yahoo work on delivering more titles to their online service. The best thing about their decision to bring even more fun releases for us to enjoy is the fact that they're planning to keep the games 100% free. This means that a... |
14 July 2008
03:22 GMT |
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You probably keep hearing that the video game market will soon become the best place for advertising and, if you were having any doubts about it, Sony is planning to prove us right by announcing a deal for Europe and North America with Double Fusion. Following this agreement, your PS3 will become the best place for a... |
11 July 2008
02:31 GMT |
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The search advertising market has become more and more competitive, and none of the leading companies wants to fall behind. Today, Yahoo! introduced a new type of API that allows the advertisers to blend in their "special sauce," which is how the representatives of the company refer to the possibility of intervening ... |
10 July 2008
03:46 GMT |
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Microsoft's commitment to becoming a heavyweight player on the advertising market is undeniable and, with its latest move, it's also evident that the company is not limiting to the Internet. In fact, Microsoft is venturing into television advertising with the acquisition of Navic Networks. Until now, the so... |
18 June 2008
04:40 GMT |
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Nokia, the largest handset manufacturer in the world and also one of the best-known brands, launched a new advertising program, named "Nokia Advertising Alliance". Created to make mobile advertising easier (for brand advertisers), the new program comes with the latest mobile marketing solutions, like: location-based ... |
12 June 2008
03:47 GMT |
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The best football management game franchise in the world, Football Manager, has entered a partnership with IGA to bring bunches of ads to our screens in the forthcoming Football Manager titles - and the first to receive this "red carpet treatment" will be Football Manager Live, the game every football manager fan alr... |
29 May 2008
13:06 GMT |
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It is official! Microsoft is no longer interested in acquiring the Internet pioneering company, or at least this is what Jerry Yang, chief executive of Yahoo wants us to believe. At the "All Things Digital" conference organized by the Wall Street Journal in the Southern California city of Carlsbad, Yang also wanted t... |
29 May 2008
04:10 GMT |
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Microsoft might very well be a perpetual bronze winner in a three horse race against Google and Yahoo in terms of online advertising, but the company is looking to get a head start when it comes down to mobile devices. In this context, the Redmond giant announced that it had adapted some of the services it offers for... |
21 May 2008
09:53 GMT |
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Following the release of the record-breaking Rockstar game Grand Theft Auto IV, many people have started to either praise or to accuse GTA for all sorts of things - from the increase in violence to the lower income in cinema ticket sales. The latest accusation (if we can call it that) is about the in-game advertising... |
15 May 2008
15:06 GMT |
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Just like in the past, Google encounters difficulties when trying to make a major move on the market because 16 organizations based in the United States asked regulators to analyze the Google-Yahoo deal, on the grounds that it could destroy the competition. A month ago, Google and Yahoo announced a deal that would al... |
12 May 2008
05:55 GMT |
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This is the motto of a new company started by Francisco Guerra, specialized in making machines that are able to create Flogos - flying logos - out of a mixture of soap-based foams filled with helium gas. The main goal of the company is to create cloud-like logos of basically anything, then sell them as advertising. "... |
17 April 2008
03:31 GMT |
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In a recent move designed to protect Internet users, Microsoft has steered clear of the online Big-Brother path. Despite the fact that it plays the role of the underdog when it comes down to the online advertising market in comparison to Google, the Redmond company is aiming to make its own self-regulatory strategy o... |
11 April 2008
11:35 GMT |
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At the San Francisco-hosted MI6 Conference that tackles issues related to the business side of the videogame industry, one of the more interesting panels (apart from the one that said World of Warcraft was not a success) dealt with the way advertisers are seeing people that play games as one of the most interesting c... |
10 April 2008
14:06 GMT |
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Back on February 1st, Microsoft made a $44.6 billion bid to Yahoo, imposing an April 26 deadline for the Sunnyvale company which is supposed to accept or refuse the offer. Instead of giving an official answer, Yahoo has just made what seems to be an at-least diabolic move: an ad deal with Google, the Mountain View co... |
10 April 2008
03:52 GMT |
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If you're in the San Francisco Bay Area, every morning as of last week must have stung your ear with something that seemed off somehow, but you couldn't quite figure out what it was. How about Yahoo! ads on the radio, that doesn't really sound right for an Internet company, or at least it leaves listen... |
21 March 2008
04:06 GMT |
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It's not like the games in the Grand Theft Auto series are some unknown, obscure titles that need big huge stickers posted here and there, but Rockstar's ideas of marketing and promoting a game are absolutely fantastic and really give me a silly sentiment of pride - dunno why, it's not like we're ... |
5 March 2008
02:52 GMT |
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Google was right to go strongly for online advertising, as the data from the Interactive Advertising Bureau shows. 2007 was the first time ever when the advertising revenue exceeded $21 billion, but that is nothing out of the ordinary. It was only natural for that to happen, seeing that the annual growth was always i... |
26 February 2008
08:23 GMT |
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Modern people can't live without advertising, and advertising definitely can't "live" without people, that's why we'll see various new ways of advertising in the future, ways intended to bring advertisers closer to consumers. Relevantis, a US-based advertising technologies developer, announ... |
25 February 2008
07:11 GMT |
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Video solutions manufacturer Nvidia is planning to extend its brand awareness outside the hardcore gaming community, via a massive ad campaign. Company executives claim that Nvidia is currently in talks with a number of major advertising agencies in search for the best media exposure.The 3D graphics card manufacturer... |
13 February 2008
03:42 GMT |
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A while ago, if somebody had even suggested that the future of the Internet was offline, most would have laughed at the thought, while the remainder of the audience wouldn't have understood the concept and, because of it, remained quiet. Google is actually heading towards this in full gear, after understanding t... |
12 February 2008
08:46 GMT |
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Time Warner's yearly and fourth fiscal quarter made it decide without very much trouble that it was about time to give the subscription business a well-deserved rest. It was a dying business ever since the early 2000s, but it was dragged along and, in turn, it dragged heavily every year. The split between the gr... |
7 February 2008
16:36 GMT |
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There's no case against the owners, everybody supporting the Peer-To-Peer site claims. The Pirate Bay is not hosting anything, it is merely a search engine for BitTorrent files, they say. However, one prosecutor said that a case for "assisting copyright infringement" of 4 software applications, 9 films and 22 m... |
1 February 2008
21:56 GMT |
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Yahoo! will be forced into making a big decision this year, whether it is to continue with investing into advertising or drop it altogether and look somewhere else for cash flow. That's what analysts say, but they add that another viable option for the Sunnyvale based company is to sell to Microsoft, which had b... |
1 February 2008
13:26 GMT |
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Gaming always provided a good alternative for relaxing and getting away from what surrounded the player in real life. No worries except that you won't kick the boss's arse or that your base will be overrun if you don't defend it well enough. Now that starts to look like a hazier dream that you once had... |
30 January 2008
13:16 GMT |
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Advertising is the proverbial hen that lays the golden egg for the Internet industry, but companies should be very careful as to how they approach the subject. It can bring in tremendous income, but as the latest court decision regarding it shows, it can also leave you with a bitter taste in your mouth. Depends on ho... |
30 January 2008
04:38 GMT |
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Microsoft's ad-hungry flock has grown by no less than 20 million unique visitors per month, the company announced. President of Platforms & Services, Kevin Johnson, revealed at the end of 2007 that Microsoft was right on track to becoming the runner-up on the online advertising market, in three to five years. Wi... |
29 January 2008
10:40 GMT |
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Google looks pretty determined to win the race in advertising, even if it's running it all by itself. And at the rate it is going for all sorts of partners and acquisitions, the Mountain View-based company may very well be doing just that in a short while. The latest deal it struck is with the Paris-based Public... |
23 January 2008
08:44 GMT |
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Yahoo! is making a forceful push in the domain of mobile Internet advertising after having lost the similar battle with Google over the regular ads served next to web search. The rate at which it is adding partners (and has been doing that for quite a while now) is clearly making it one of the most serious competitor... |
17 January 2008
18:31 GMT |
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While currently the undisputed underdog of the online advertising market, and running to become the no. 2 Internet advertiser behind Google in the next three to five years, Microsoft is stretching as much as it can in order to reach an increasing volume of eyeballs. In this regard, the Redmond company and EDGAR Onlin... |
17 January 2008
03:06 GMT |
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Microsoft is looking for the right path to the hearts of Internet users. As traditional forms of media indicate an increasing tendency to shift to the web, the general trend is for global investment in online media, as well as digital marketing to follow. With content becoming digitized and transitioning online, user... |
14 January 2008
07:52 GMT |
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A recent survey conducted by Deloitte & Touche reveals that no less than fifty-four percent of the respondents access social networking websites, chat rooms or message boards, while 45 percent update their profile every once in a while. The online advertising seems to be a pretty successful business because 78 percen... |
28 December 2007
15:36 GMT |
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MSN Mobile, Microsoft's component of the MSN portal optimized for mobile devices, is no longer an advertising virgin. December 10 marks the introduction of mobile display advertising on the online service. This is the first time that the Redmond company has served ads via MSN Mobile. For now, the new initiative ... |
10 December 2007
10:46 GMT |
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It makes perfect sense to just use the best advertising platform there is in order to promote your products or services, right? That's what the people over at Yahoo! and Facebook thought, too, and as a result, you have the screenshot on the left. You might want to check it out, it's interesting the way the... |
29 November 2007
13:56 GMT |
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Yahoo is probably trying to prove something, because it has picked up its advertising platform that has lied pretty dormant in the last period and it has taken it to the spa and to the beauty parlor.With the latest announcement, Adobe and Yahoo confirmed the rumors that had been circulating that they are to get to be... |
29 November 2007
05:30 GMT |
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Sony Ericsson will start an 8 million pounds ad campaign this week, a pretty high figure for any company to invest in promoting its image. The handset producer looks to keep up with its main competitors on the UK market, Nokia and Samsung.Sony Ericsson currently holds 27 percent British market share and the second pl... |
15 November 2007
11:00 GMT |
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This is a pretty sad piece of news for the Mountain View search giant Google, the company which struggles to obtain the investigators' blessing to acquire DoubleClick: the famous advertising firm distributes infected ads on famous pages such as CNN and The Economist, eWeek reported today. It appears that the adv... |
13 November 2007
03:03 GMT |
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Since Google announced the agreement to buy DoubleClick, the entire online advertising market joined forces to fight against the Mountain View company because a potential deal could make the search giant the most powerful player in the industry. Many of the Google rivals already took attitude and made acquisitions or... |
8 November 2007
14:06 GMT |
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It's a well known fact that Google is the owner of the best advertising platforms on the web, with numerous rivals aiming to compete with the Mountain View company. Although numerous firms debuted technologies to conquer the ad-world, only a few of them really mean something for the web competition. But this tim... |
5 November 2007
15:31 GMT |
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200,000. This is the approximate number of the new users who create new accounts on Facebook every day. But the social network website is not satisfied with this number and it seems that an innovative plan might boost the number of its consumers: a music platform aiming to attract both artists and fans. According to ... |
1 November 2007
07:01 GMT |
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Top international brands such as: Calvin Klein, Domino's Pizza, Fox, eBay and many others will start using the mobile gaming environment for placing their ads. This should help them stand out with a bold and fresh customer approach and also bring cheaper, or even free mobile games.Jamster, one of the world'... |
30 October 2007
06:50 GMT |
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Double Fusion has entered a partnership with video games publisher NCsoft to provide "in- and around-game advertising" into two of Ncsoft's titles, one of which is the upcoming giant robot action game, Exteel. The second one, currently available exclusively for PC, is Dungeon Runners. The agreement comes as a so... |
26 October 2007
08:37 GMT |
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