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Stories about: advertising |
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Twitter has been bulking up on ad tools lately, especially in the TV department. The latest addition is Twitter Amplify. The idea is to link what people are seeing on screen with what they're seeing in Twitter, including the ads.
During live sports or TV shows, watchers may be able to get more content, watch i... |
23 May 2013
11:51 GMT |
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Ad blockers have been around for years, but they continue to be controversial. On the one hand, users should be able to control their experience; on the other, publishers need to make a living.
Several major German newspapers, namely Spiegel Online, Sueddeutsche.de, Faz.net, Zeit, Golem.de, and RP Online, have start... |
13 May 2013
16:45 GMT |
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Yahoo has been trying to find a way to get out of its search deal with Microsoft, the Wall Street Journal has revealed, but has had little success in doing so. In fact, it's likely it won't be able to until at least 2015. This while Microsoft has extended the search revenue guarantee for another year. Th... |
8 May 2013
03:20 GMT |
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Mother's Day is coming up this weekend in the US, and Google is ready. Granted, Google isn't a mother and doesn't really have a mother either; it has two fathers though, but that doesn't mean it can't relate. As such, Google put together a dedicated Mother's Day page full of ideas on ho... |
7 May 2013
10:33 GMT |
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Not many know about them, but Google does offer tools to control what it knows about you and how it uses that for targeted ads. Users can opt-out of targeted ads in both the Google network and on Google sites.
The tools used to be available for several of Google's sites, but there's now a unified page whe... |
12 April 2013
10:00 GMT |
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Google has released the latest version of its AdMob SDK for iOS developers, which completes the transition from UDID to comply with Apple policies, in addition to delivering maintenance and bug fixes. The Google AdMob SDK version 6.4.0 for iOS no longer accesses the UDID (unique device identifier), and includes supp... |
9 April 2013
18:41 GMT |
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Facebook has a lot riding on Home. It's playing it safe by having it be an app rather an OS or a phone, but Facebook still has its work cut out in convincing anyone to completely alter the way their phone works just so that they can see photos of their friends on the lockscreen. One way Facebook is hoping to co... |
8 April 2013
14:31 GMT |
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Google is not afraid to pay top dollar to keep its employees around. Google employs some of the smartest and most talented people around, an obvious target for competitors.
Google tries to make its work environment as enticing as possible, but when everything else fails, Google can always throw money at the problem... |
8 April 2013
09:30 GMT |
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BitTorrent was invented as a way of efficiently and quickly distributing large files over the internet. To that end, it's been a huge success, the technology invented more than a decade ago now makes up a big percentage of internet traffic.
Digital books though have never been that big, even the most elaborate... |
8 April 2013
05:52 GMT |
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As the news publications struggle to come to terms with the web and make money online, one way of generating revenue that is becoming popular is advertising as content, i.e. ads published as regular articles.
These publications reveal the fact that the articles in question are paid for, but from a technical point of... |
28 March 2013
10:21 GMT |
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Facebook, like Google before it, is an ad company. Sure, it built a social network to have a place to run all those ads, but it is an ad company. And for an ad company, it has plenty of room to grow.
It's doing just that, it now opened up its ad exchange to news feed ads on the desktop. What this means is that ... |
27 March 2013
10:46 GMT |
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Google is making it easy for companies to assess the impact of the mobile web on their business with the Full Value of Mobile tool. The idea is to show to companies, particular small stores, restaurants and so on, the many ways the mobile web impacts them. "The Full Value of Mobile Calculator provides simple equat... |
26 March 2013
10:32 GMT |
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Mozilla is working on a new policy in Firefox to automatically block third-party cookies, normally used by advertisers for tracking. Apple's Safari already does this and Mozilla believes the move should beef up users' privacy protection.
But the move hasn't been without its critics. The ad industry, u... |
26 March 2013
06:26 GMT |
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Reddit is getting bigger and bigger and, while its popularity is directly linked to its support for free speech, with all that entails, and its open culture, it still has to make money and it does it mostly just like any other site on the internet, with ads.
Unlike most other sites though, its users don't reall... |
23 March 2013
11:11 GMT |
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Google has long been attacked by companies for allowing rivals to place ads next to their "trademarks." These companies claim that it's unfair competition for Google to direct people, via ads, to the websites of competitors when individuals are obviously looking for something else.
There have been several laws... |
22 March 2013
14:11 GMT |
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Google's decision to remove ad blocking apps from the Google Play Store hasn't gone unnoticed. AdBlock Plus, one of the most popular tools out there, criticized the move as anti-user.
But it's not alone, the Electronic Frontier Foundation has joined the outcry and has criticized Google for its censors... |
16 March 2013
12:21 GMT |
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Google has removed all ad-blocking apps from the Play Store. The company didn't make much of a fuss about it, but the reasoning behind the move is quite obvious, ad blockers mean lost revenue for Google.
That said, ad blockers are available in the Chrome Web Store and, despite being available for years, these ... |
14 March 2013
15:21 GMT |
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Pizza Hut is interviewing for their social media manager position, a job that should turn one into a "manager of digital greatness." The catch is that the interviews will only last 140 seconds. Mashable details that the chain debuted its campaign to find a social media expert during SXSW, also making the position pu... |
7 March 2013
13:11 GMT |
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Do Not Track has had a rough ride until now and it's not getting any easier. Initially introduced as a voluntary means of enabling users to opt out of online tracking, the technology has been mired in conflict. While there were some moves to put something like Do Not Track into law, the advertising industry ar... |
1 March 2013
12:31 GMT |
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Rumors regarding a potential Facebook takeover of Atlas Advertiser Suite have been swirling around for months, so it was only a matter of time before Microsoft and the social networking giant agreed on the terms of the deal. While no financial information has been provided, it’s rumored that Facebook has paid ... |
1 March 2013
05:30 GMT |
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The rumors have been flying around for a while and Facebook has confirmed that it acquired the Atlas Advertiser Suite from Microsoft. Atlas enables marketers to have a better overview of their campaigns across different platforms and Facebook believes it will be a useful tool for anyone wanting to run a Facebook camp... |
1 March 2013
03:04 GMT |
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Facebook has been working on getting people to pay to promote their posts, i.e. have them visible to more people than those who would normally see the update. The feature may never be a huge revenue stream for Facebook, but the site needs to be experimenting.
Now, it's pushing that experiment further by making... |
15 February 2013
08:22 GMT |
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Advertising can take bizarre turns sometimes, and Lenovo is all too eagerly proving this.
Thinking that it could use something really strange to draw attention to its Yoga transforming devices, it installed a rotating chair wheel into a glass-sided bus.
That would be strange enough on its own, considering that Yo... |
13 February 2013
10:26 GMT |
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Google's motives behind most of its products, even its hardware ones, have been to expand the reach of the web, or rather, the reach of its ads. With more people going online more often, Google is set to make more money.
That theory seems to be holding up at least in one respect, Google is set to make a signif... |
12 February 2013
10:02 GMT |
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Microsoft has recently announced that the Surface RT will go on sale in additional countries this month, so the company is now getting ready to expand its marketing blitz to the Old Continent too.
WParea.de reports that Surface RT ads can now be seen in Germany, including TV spots and commercials that bring the main... |
11 February 2013
12:31 GMT |
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Rumors on a potential deal between Microsoft and Facebook on the Atlas ad-serving business have appeared a long time ago, but a new report claims that the deal may be completed next week.
Ad Age writes that Facebook is going to pay less than $100 million (€74.5 million) to Microsoft, as the company is trying to... |
8 February 2013
16:31 GMT |
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With Marissa Mayer at the helm, perhaps it was inevitable, Yahoo has announced that it's teaming up with Google to display contextual advertising on its sites. What this means is that you'll start seeing Google AdSense and AdMob ads on Yahoo sites around the world though, crucially, not the search engine.
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7 February 2013
03:42 GMT |
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Companies pour millions of dollars into Super Bowl hoping to get some to return. For some it pays off, for some it doesn't. One prerequisite though would seem to at least have a good ad to showcase during the game, when a standard 30-second clip cost $3.8/€2.8 million this year.
Not many get that point though a... |
6 February 2013
07:03 GMT |
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Twitter loves TV and the other way around. If there was any doubt, the recent Super Bowl should have dispelled it. Twitter was mentioned in half of the ads aired during the game, several times more than any other social network or site. It's no secret that a lot of people watch TV and tweet at the same time.
It... |
5 February 2013
11:39 GMT |
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Chris Sigaty, one of the developers involved in the creation of Blizzard All-Stars, believes that the only way for eSports to really break into the mainstream is to convince advertisers and television executives that they can build successful programing around it.
Speaking to Eurogamer, the Starcraft 2 producer says... |
31 January 2013
03:50 GMT |
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IKEA is being criticized by the GLBT community for embodying a transgender stereotype in its latest commercial, in Thailand. As we reported earlier, The Thai Transgender Alliance have expressed that they believe the ad, featured again above, mocks the female character. I have uncovered another ad that raised eyeb... |
24 January 2013
09:33 GMT |
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At least some people in France understand how the web works, the French government has told Free, a wireless internet provider in the country to stop blocking online ads which it had started doing recently. The government argued that the ISP shouldn't interfere with the data used by its customers.
A short while... |
7 January 2013
10:41 GMT |
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Facebook's pretty much done growing, there's still plenty of people left to join the site, but the company is focusing on actually making money from the people that have already joined. Its ad business is ramping up, though revenue is still way off from what it could be, in theory.
Facebook is experimentin... |
19 December 2012
10:44 GMT |
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Google Analytics is designed to enable websites to keep track of their users, in essence. But these days, Google is piling on features, like social analytics, as well as catering to special use cases, such as shops.
In that vein, Google put together several videos to ostensibly help out online stores streamline the... |
14 December 2012
06:31 GMT |
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Mobile ads are the "future." But for many, this future isn't particularly bright, mobile ad rates are lower than desktop ads sometimes, significantly so. And this when desktop rates are at an all time low. Still, everyone's working to maximize their efficiency.
Google's latest change to its mobile ads... |
13 December 2012
10:57 GMT |
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Back in October when Microsoft officially released the new Windows 8 and the Surface RT, the company also started what it called “the biggest advertising campaign ever,” with a budget of $1.5 billion (€1.1 billion) prepared just for marketing purposes.
Fast forward one month and a half and we get plenty of unof... |
11 December 2012
17:01 GMT |
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Microsoft Advertising has just announced that former TalkSport and Emap creative Duncan Stafford has been appointed to the new position of creative lead. While this move may be a bit surprising, the reason behind this new appointment makes much more sense if we analyze Microsoft’s efforts to streamline the col... |
10 December 2012
19:41 GMT |
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Facebook's promoted posts seem like they would be controversial, they're a way for people to pay to have their regular posts shown to more people than they normally would.
But Facebook gets to choose how many people see any of your posts, so it's essentially asking you to pay so it won't bury yo... |
7 December 2012
09:41 GMT |
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Microsoft is again involved in secret negotiations with an online technology giant, this time on a potential deal that could significantly change the online advertising concept. Business Insider reports that Facebook is currently in talks with Microsoft to acquire Atlas Solutions, the ad-serving platform purchased b... |
7 December 2012
02:32 GMT |
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Google text ads are getting a bit of a revamp, the larger units now include a big arrow which acts as the link. The idea is to make the ads more visible and easier to use on touch input devices.
Google has been testing the changes and saw an improvement on clickthrough, so it is now rolling out the redesigned text ... |
4 December 2012
05:33 GMT |
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Google is always acquiring new companies, but in most cases it's about the employees rather than the business or the product. The company's latest acquisition though is a bit different, Google has acquired ICOA Inc. – a relatively small company that provides WiFi internet at various public locations... |
26 November 2012
10:10 GMT |
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The fact that Facebook is at least thinking about, if not building, an external ad network based on all the data it amassed so far isn't much of a secret. The company basically said as much and it is already testing a mobile app ad network. So the fact that its latest privacy policy changes [PDF], whil... |
24 November 2012
07:41 GMT |
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For a long time, Yahoo was the king of display ads, i.e. every ad except text ads that Google used to rely on the most. In the last few years, it's been overtaken by both Facebook and Google. Yahoo still has a lot of users and is able to generate a decent revenue from them.
It may not last, one rather informal ... |
23 November 2012
09:15 GMT |
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The “Do Not Track” saga continues with a new episode, this time with advertisers again in the spotlight, as they continue to criticize Microsoft’s decision to keep this option on by default.
Internet Explorer 10 is the Windows 8 built-in browser and comes with a factory-enabled DNT feature, while i... |
16 November 2012
05:40 GMT |
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It’s not a secret anymore that Microsoft is ready to spend millions of dollars to advertise Windows 8, but it seems like the Redmond-based technology company has finally arrived on British soil with its marketing efforts.
ConnectedDigitalWorld.com writes that Microsoft has set up a slide in the Bluewater shopp... |
12 November 2012
09:47 GMT |
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Google is continuing its barrage of Chromebook ads to promote the new and ultra-cheap laptop it has just introduced. These new ads continue the "for everyone" campaign. Google ads have always been minimalistic and have always featured little of the product they're trying to sell. But these couple of last ones ... |
30 October 2012
17:41 GMT |
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Each time customers use their payment cards for a transaction, MasterCard records the time, date, amount of money spent and the name of the merchant. This information is then sold to advertisers which can use it for their online marketing campaigns. Targeted advertising is the key to success for many companies these... |
18 October 2012
04:21 GMT |
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YouTube may still not be getting much respect in the world of movies and TV, but that always happens to newcomers.
But, while it's going to be a while before a YouTube show will be regarded with the same respect as a TV show, the site is already serious business for a lot of video creators.
"A lot" in this ca... |
15 October 2012
09:30 GMT |
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Velti, a provider of mobile marketing and advertising technology, has released its “State of Mobile Advertising” report for September which shows a 5 percent spike in market share for iOS in the battle for the #1 spot with Google’s Android operating system.Apple’s lead over Android grew in Sep... |
13 October 2012
12:43 GMT |
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As you may have heard, Apple has switched user tracking back on in iOS 6. Based on new standards, the IFA/IDFA tracking technology doesn’t identify you as a person to advertisers, and it does a great job at serving just the right ads to just the right people. But what if someone decides to switch it off?
&ldqu... |
12 October 2012
20:31 GMT |
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