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Stories about: advertising |
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Since Europe has been proving to be quite the fickle mistress as far as marketing success is concerned, Acer has decided to change the way it goes about things in that area.
As part of its ongoing effort to reorganize itself into a more profitable company, Acer has changed its tactics in Europe.
There are two key... |
13 February 2012
06:02 GMT |
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There's a lot of competition for talent in Silicon Valley. Twitter's has plenty of cash to throw around, thanks to several well funded rounds, but Google, Facebook, Apple and so on have a lot more.Twitter is betting on small company charm to get more applicants, though Twitter hasn't exactly been small... |
28 January 2012
14:21 GMT |
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Google's bread and butter has been advertising, particularly text ads on its website and on sites running Google AdSense. Google has made billions of dollars from this type of ads, but, increasingly, display ads are becoming a larger part of Google's revenue.
During Google's quarterly earnings confere... |
23 January 2012
09:11 GMT |
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Google's business is advertising, so maybe it was bound to start using it to its own advantage eventually. Google has been ad shy for many years, but started advertising more lately. It's continuing its expansion with a campaign aimed at educating regular users on how to stay safe on the web, but also on wh... |
17 January 2012
10:32 GMT |
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Google's bread and butter is advertising. While it's gotten itself in anything related to the web and beyond with things like Android or Google TV, most of its money comes from advertising. Obviously, it has a big interest in keeping its ads competitive.
With the mobile web exploding in usage, Google is ad... |
16 January 2012
09:51 GMT |
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One great thing about YouTube is all the ads. People just can't seem to get enough of them. No really, this is about the ads that everyone loves to watch and share, ads that go viral, whether they were meant to or not.YouTube put together a list of the year's most watched video ads on the site. Since this i... |
23 December 2011
16:31 GMT |
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One of the advertising executives involved with the “Think Different” campaign has made a startling unveiling regarding Steve Jobs’ original impression of the advertising effort to resurrect Apple from its ashes.Over at Forbes, Rob Siltanen recalls the day he and his partner met Jobs to discuss crea... |
15 December 2011
07:42 GMT |
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Hell is freezing over, pigs are flying and Adblock Plus allows ads on websites. Well, at least one of those is true, the next major version of the very popular browser add-on, to be launched monetarily, will allow some ads to get through, by default.The Adblock Plus browser add-on has long been the friend of everyone... |
12 December 2011
13:01 GMT |
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Online advertising has been growing steadily, each year since the web came about. Barring some minor hiccups, Google has been riding the wave and even getting ahead of it. So much so that 44 percent of ad spending on the web happens on Google sites alone, according to data from Zenith Optimedia. That's last... |
6 December 2011
18:11 GMT |
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Twitter has been moving towards this for years now, but the company is finally ready to roll out self-serve ads. It is now testing the feature with a few customers, but it will be available to everyone eventually.When it does, any Twitter user will be able to pay for Promoted Accounts, or Promoted Tweets, and have a ... |
2 December 2011
11:10 GMT |
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Automattic, the company behind WordPress.com, the hosting service, and behind much of the development of WordPress - the open source blogging software, has been looking for ways to make money for a long time.It's running several strategies at once, but it is now debuting something new, ads for WordPress.com blog... |
1 December 2011
11:35 GMT |
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Google ran its first TV commercial for Google+ a few days ago. The timing was right, but the clip probably wasn't. Google+ does have several things going for it, but sometimes an ad that is too 'smart' can leave people confused about what exactly is being advertised.As with all of its TV ads, Google up... |
26 November 2011
09:21 GMT |
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Google hasn't done much advertising and hardly has any TV ads, but that is changing slowly. As the company grows, it is more confident in running TV spots or perhaps less confident in the power of its products to speak for themselves.
Whatever the case, Google has just run its first Google+ TV commercial, as fa... |
25 November 2011
04:30 GMT |
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Earlier this year the people of Queensland, Australia, were hit hard by Cyclone Yasi and the subsequent floods. Tens of towns and thousands of people were affected.
But it's during times like this that heroes are made, like a helicopter rescue team that ended up saving 43 people stranded during the floods.
The... |
24 November 2011
15:31 GMT |
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Many people find the constant stream of 'updates' in the Facebook Ticker more than annoying. Still, it's the wave of the future, automatic sharing is what's hip and anyone who doesn't agree is living in the past.Not satisfied with flooding users with 'listened,' 'read' and... |
22 November 2011
13:41 GMT |
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With Yahoo's troubles these days, it's hard to remember that it was once the hottest thing in Silicon Valley, a company on the way up. The dot com era was filled with rising stars, some long gone, but Yahoo stood out.It was during this time that it put up one of the most iconic billboards in San Francisco a... |
18 November 2011
12:04 GMT |
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In the perfect world, YouTube estimates the platform could have 6-7 million advertisers. Unfortunately for Google, YouTube currently attracts around 200,000 advertisers per quarter, meaning just 0.8 million per year.At the Monaco Media Forum, Lucas Watson, YouTube's Vice President for Global Sales addressed the ... |
11 November 2011
10:57 GMT |
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The online advertising world is becoming increasingly complex. All of the new products and services that show up to manage this only add to the complexity, but that can't really be avoided.The increasing number of options website owners have when it comes to advertising has given rise to ad servers, services tha... |
10 November 2011
13:04 GMT |
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With the amount of data that passes through Google servers each day, you can bet there's a huge amount of useful info in there, for anyone that takes the time to analyze it. Google is now using that info with a new site dubbed "Think Insights with Google."It's rather flashy and good looking, but don&#... |
10 November 2011
05:51 GMT |
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Advertising customers leveraging the Microsoft Media Network will soon be able to buy display ads from Yahoo! Network Plus and AOL Advertising.com networks, the Redmond company revealed.
Yahoo!, Microsoft and AOL inked new advertising agreements this week, focused on what Rik van der Kooi, corporate vice president ... |
9 November 2011
03:27 GMT |
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Google is rolling out a new position option for Search ads. Ads can now be placed below the regular search results, not only to the site and on top.
This new placement, Google says, has improved performance of those ads, compared to side ads. This is because users tend to scan the page up and down, but more rarely l... |
4 November 2011
08:31 GMT |
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Google is now rolling out Product Listing Ads, ads that link to actual products, along with images and prices, in the UK and plans to do the same in Germany and France."Since our previous US beta and launch, advertisers have listed hundreds of millions of products and we found that people are twice as likely to click... |
1 November 2011
14:21 GMT |
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Google is now rolling out a new video ad unit, TrueView ads, for publishers. The new unit is based on the YouTube ads with the same name and its most striking characteristic is that viewers have a choice, either to skip ads that don't interest them, or to pick the one they'd like to watch.Google first intro... |
1 November 2011
09:31 GMT |
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Google is introducing an interesting new feature which should be of particular use to those concerned about their privacy or just slightly more paranoid than the average person. Google will start adding a link to ads in Gmail and Search indicating why those ads were displayed.Users will be told whether the ad was cho... |
1 November 2011
05:54 GMT |
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Google is making it easier for advertisers to target just the location they're interested in. The Location Targeting dashboard is getting a revamp as well as some changes to streamline the process and hopefully improve returns for advertisers.
For one, Google is now relying on Google Maps data for the locations... |
31 October 2011
11:41 GMT |
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Google has been warming up to TV advertising in recent years and its most successful campaign has been the Search Stories series. It chose the one called Parisian Love for its first TV commercial, during the Superbowl a couple of years ago. The latest batch though focuses on ordinary people using Google to do extrao... |
29 October 2011
16:01 GMT |
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Google is a data driven company, there's no argument about that. It's got some of the smartest people working for it, so it's probably no big surprise that it sometimes stresses over the most minute detail, to get things perfect.
Nowhere is this more evident than in the design department, Google is ... |
29 October 2011
06:31 GMT |
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It seems that YouTube is very close to unveiling its big media initiative. It's been working with several companies and partners to debut a series of much better produced and better defined 'channels' with shows more akin to TV ones rather than web series.YouTube is now said to be revealing its big new... |
27 October 2011
04:12 GMT |
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Google is expanding the importance of phone calls from ads. It is now debuting a new Bid for Calls option and will enable advertisers to pay for ads that lead to a phone call rather than clicks."Over the next few weeks in the US and UK, we'll be rolling out the ability for advertisers to bid for phone calls -- i... |
25 October 2011
08:53 GMT |
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Google wants as many people using its ad tools as possible and a great, and largely untapped, market is all of the small businesses and local players. A small business owner is probably not that versed on online advertising.What's more, small business owners don't really have the time to fiddle with online ... |
22 October 2011
03:23 GMT |
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The holiday season is regularly a great one for retailers, but what's great for retailers is great for advertising companies as well. Same goes for Google. As eBay emphasized as well, mobile is becoming increasingly important, so Google is getting ready for this holiday season with several new types of mobile ad... |
20 October 2011
10:21 GMT |
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Google is debuting a very interesting new search ad type, Dynamic Search Ads, which should be of special interest to large websites with fast-changing content and perhaps to small sites with less experienced owners.
Dynamic Search Ads replace the need for keywords, they use a site's own content to fill in the t... |
20 October 2011
08:01 GMT |
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Google is known for its simple ads, in fact, that's a big part of what made it the biggest web company in the world. But it's moving into display ads as well, banner ads already make a big part of its ad revenue.Still, some people may be more than surprised by a test Google is running which ads a huge banne... |
19 October 2011
16:21 GMT |
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Mozilla is a strange beast. On the one hand, it's a non-profit organization who's mission is to make the web better and more open. Everything it does is geared towards this.On the other hand, Mozilla is a company that tries to make money from its product, namely Firefox. And Mozilla Corp. the commercial arm... |
17 October 2011
13:51 GMT |
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Android has been incredibly successful for Google, but it's also been a lot of headaches. It's partners keep getting sued over patents, it had to pay $12.5 billion, 9.08€ billion for Motorola to keep patent hoarders at bay, a deal that hasn't been completed yet, and even that is not guaranteed to ... |
14 October 2011
12:21 GMT |
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Google is making it easier for website owners to integrate AdSense units with their sites thanks to the re-introduction of Ad styles, which enable them to quickly edit or create a new color scheme for ads and then apply it to any and all units they use. "With ad styles, you can create customized combinations of colo... |
14 October 2011
07:41 GMT |
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Google has announced that it's started to roll out the +1 button integration for ads that it unveiled a few weeks ago. With the new social ads, users will be able to see if any of their friends found them useful.
They'll also be able to mark the ads, via the +1 button, to let their friends know that this... |
11 October 2011
05:57 GMT |
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In its never-ending quest to add more content, especially professional, 'clean' content that it can sell ads against, YouTube has struck a first of its kind deal with Manchester City Football Club, the club best known for being the richest football club of the moment.
The deal will see Manchester City ad... |
10 October 2011
10:40 GMT |
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Social networking holds a lot of promise for advertisers and, while many are warming up the idea of advertising in the highly personal sites, it will be quite some time before social networks command the kind of money that search sites do.
According to a report by eMarketer, ad revenue across all social networks w... |
6 October 2011
10:40 GMT |
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Google has introduced the AdSense Academy, an online course with documentation and tests designed to improve your knowledge of the ad platform. Regardless of whether you're an AdSense pro or just starting out learning the intricacies of online advertising, Google believes the AdSense Academy can help you improv... |
6 October 2011
04:43 GMT |
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With the kind of funding it's gotten through the years, Twitter can take its time before starting to make some real money. That said, Twitter is as mainstream as it's going to get at this point and there doesn't seem to be much growth left, at least not in the US and the markets where it achieved early... |
5 October 2011
10:34 GMT |
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It's not making too much fuss about it, probably for good reason, but Google's YouTube is a big gambit for the search engine. It's already the largest video site on the web, but that's like saying you're Little League champion. YouTube wants to play in the Big League and make a play for adver... |
4 October 2011
08:30 GMT |
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Google is about to introduce a visually-rich display ad, aimed at retailers in particular, which fuses images and large text to highlight products and offers.
The new ad type, dubbed "Circulars" due to their similarity to newspaper and print circulars, will be unveiled later this week.
The similarity continues ... |
4 October 2011
07:40 GMT |
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Same as it did with search results, Google's success in advertising is largely due to its simple yet effective text ads that show up on its search page. Yet Google is moving to obsolete the three-line ads that it made famous in the first place.
Now, one third of search ads are "enhanced," as Google puts it, m... |
3 October 2011
04:53 GMT |
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In order to maintain a large scale platform up and running, one requires serious finances, and Twitter is no exception. Relying on ads to earn revenue appears to have been an inspired choice, since the network is expected to have gained $139.5 million in the ongoing year.This means that the ad revenue of this microb... |
29 September 2011
14:12 GMT |
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Despite the economy being on the rocks again, it seems that internet advertising is once again seeing healthy growth. In fact, it seeing record numbers and growth in the first half of the year.Granted, the figures may be less encouraging for the second half, but the second quarter was the most impressive, so maybe th... |
28 September 2011
15:11 GMT |
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Google doesn't make a habit of advertising its products on TV or other old media platforms, but it has been warming up to the idea lately. The latest such endeavour is a TV commercial for Google Chrome featuring some of the creators of Angry Birds, as angry birds themselves. The commercial aired in a commercial... |
28 September 2011
08:40 GMT |
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Facebook has unveiled a new program aimed at small businesses aimed at educating them on how to use the social network for advertising and marketing, both paid for and organic.The social network is partnering with the US Chamber of Commerce and National Federation of Independent Business for the initiative.The compan... |
26 September 2011
11:10 GMT |
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Google has relied on computers and algorithms to prop up its advertising business and the stellar results it keeps posting quarter after quarter indicate it's working.
Google is dominating the online ad market, text-ads in particular, and there are any serious contenders.
But that doesn't mean that th... |
19 September 2011
09:44 GMT |
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In a pretty interesting turn of events for in-game advertisement, Deus Ex: Human Revolution has started displaying ads for the Star Wars Blu-ray Collection on its loading screens, not just on the various billboards in its virtual world.Deus Ex: Human Revolution, the new sci-fi role playing first person shooter from E... |
16 September 2011
04:34 GMT |
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