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Stories about: advertising |
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People in the tech industry love speculating about two things, what Facebook is really worth and how Twitter will make money. The jury is still out on the first one but Twitter is adding more fuel to the fire by changing its tune and now saying that ads are in fact coming to the site. To add to the hype, Twitter isn&... |
21 November 2009
04:54 GMT |
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The economy is still in a dire state and companies are firing people left and right but there are signs of recovery in some areas particularly in online advertising. After years and years of sustained growth, online advertising revenue actually declined in the first half of this year. But in the third quarter, the ma... |
12 November 2009
11:46 GMT |
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Online video is growing at an increased rate and, despite growing revenue from advertising, video sites are still struggling to become profitable. Even YouTube, which dominates the market, hasn't managed to achieve this, but it's not for lack of trying. Slowly but surely, though, it's getting there and... |
11 November 2009
11:13 GMT |
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Online advertising seems to be picking up, but it's still down from previous levels. But while search and display ads under-perform, up-and-coming video advertising seems to be a Heaven-sent for websites looking to boost up their revenues. And not only are they becoming more popular with advertisers, they are a... |
11 November 2009
09:46 GMT |
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Canadian mobile phone maker Research in Motion recently announced the launch of a new services platform for developers of applications for its BlackBerry operating system. According to the company, the fresh platform is aimed at offering them the possibility to build highly responsive, location-aware, revenue-generat... |
10 November 2009
04:42 GMT |
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The Chairman of advertising agency TBWA and creator of Apple’s famous TV ads, Lee Clow, has confirmed his plans to continue working with the Mac maker, after being erroneously reported as relinquishing his role as the head of TBWA. 66-year-old Clow decided to step down as chief creative officer at the agency, ... |
2 November 2009
04:19 GMT |
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Google's bread and butter is online advertising. The company makes a large percentage of its revenue from ads so it's no surprise that it takes the business very seriously. One promising feature introduced more than half a year ago, targeted ads, looked poised to be the next big thing in online marketing bu... |
31 October 2009
06:09 GMT |
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Google has introduced a new type of ad that aims to take out some of the guesswork by serving users several offers from advertisers and allowing them to easily compare them. Called AdWords Comparison Ads, these will only be available for mortgages and will see a limited rollout over the next week. The ads will be ava... |
30 October 2009
09:57 GMT |
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Yahoo has reported its third quarter financial results, posting numbers that were slightly above expectations but still mostly down from last year. Revenue was at $1.575 billion, down 12 percent from last year's $1.786 billion, but net income was more than three times bigger thanks to a deep cost-cutting campaig... |
21 October 2009
03:28 GMT |
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Twitter may not be putting any advertising on the site any time soon but others have jumped at the chance. Though not exactly a proven business model, more and more companies are trying to convince Twitter users and advertisers with in-stream advertising options. Ad.ly, a startup launched just a month ago, is one of ... |
20 October 2009
11:54 GMT |
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Google is getting involved in any market it can and its product range is always expanding. But at the end of the day it makes its money from advertising, mostly the search ads it serves in the results pages. The company has been trying to move into display ads but so far it hasn't been too successful. It's ... |
20 October 2009
07:18 GMT |
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The proposed Microsoft – Yahoo deal made waves last summer but it still has to get the approval of the regulatory bodies before moving forward and a deal involving the number two and the number three search engines in the market is likely to fall under a lot of scrutiny. But as it awaits approval, it's get... |
20 October 2009
04:06 GMT |
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The first changes resulting from the Microsoft-Yahoo search deal signed earlier this summer are already being felt and one of Yahoo's more controversial features has been dropped and will be completely gone at the end of this year. Paid Inclusions allowed web sites to pay a fee to be included in the Yahoo search... |
16 October 2009
06:44 GMT |
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Hot on the trail of a forecast for 2013 comes a new report predicting the fate of the mobile-ad market for the coming years and this one goes out on a limb and offers numbers for 2015. The ad market is expected to grow to as much as $4.2 billion in the US by 2015, up from just $1.3 billion in 2010. The trend coincide... |
13 October 2009
12:01 GMT |
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After good signs from Google, a couple of reports also claim that the online ad market is on the rebound, growing compared to the previous quarter and staying flat or slightly below the level it was at last year, depending on the report. Meanwhile Google seems to be doing all right compared to its previous earning re... |
13 October 2009
06:09 GMT |
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Google's AdWords advertising platform has been the cornerstone of its business and to this day 97 percent of Google's revenue comes from advertising. The company pretty much turned search advertising into a legitimate business model and now dominates the market. Even so, as Google's CEO Eric Schmidt re... |
9 October 2009
08:32 GMT |
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Digg has been on a quest to generate more revenue lately and has been putting a lot of effort into getting advertisers more involved with the site. The interesting part is that it's not content with just plastering ads all over the place and calling it a day; the social news aggregator has been testing several a... |
9 October 2009
04:58 GMT |
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The web is going mobile in a big way. With increasingly powerful smartphones boasting full HTML browsers, screens large enough to make browsing feasible and network connections capable of handling the task, the market is really starting to pick up. But with more users comes more advertising money and the ad market fo... |
7 October 2009
10:42 GMT |
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A mobile advertising platform recently launched by Mojiva Inc - mOcean Mobile - has recently announced a free mobile ad serving platform for iPhone developers, which aims to be the first and only tool to enable developers to monetize their apps by selling and managing their own mobile ad space. Implicitly, mOcean for... |
7 October 2009
10:00 GMT |
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With the pending search deal between Yahoo and Microsoft many have been wondering what exactly are Yahoo's plans for its search business. With the company's own CEO now claiming that Yahoo not only isn't a search company but it has never actually been one, the worries seemed justified. Yahoo knows this... |
7 October 2009
09:58 GMT |
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It's been a rough year for advertising so far and online advertising hasn't been spared. Though not hit as hard as other segments, online ad spending dropped 5.4 percent year over year in the US in the second quarter of this year. Overall the market shrank 5.3 percent for the first half of the year, droppin... |
6 October 2009
03:42 GMT |
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The smartphone market, despite being the center of attention on the mobile front, is still very small compared with the mobile market as a whole and the revenue from apps and services targeted at smartphones, though increasing exponentially, is still rather insignificant overall. But there are those who are looking a... |
5 October 2009
11:36 GMT |
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Google is launching an interesting new ad unit that will incorporate promoted videos from YouTube. The fresh AdSense ad units will run along text and display ads and will compete with them in the automated ad auctions. Google already offers a form of video ads through its AdSense program but the new product won'... |
3 October 2009
06:35 GMT |
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The one thing that Yahoo still boasts is a big piece of the display advertising market. Thanks to its many properties and the preference towards big ad banners splattered all over the place Yahoo is making a tidy sum from this type of ads. So much so that Google has been trying, and failing, to get in on the game for... |
2 October 2009
05:40 GMT |
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Despite old media's best attempts to have you believe otherwise, the world is changing and business models need to change with it. Recent data from the UK shows that Internet advertising spending has passed TV spending for the first time becoming the single biggest ad market sector. This is the first time online... |
30 September 2009
09:15 GMT |
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Yahoo just revealed its massive marketing campaign last week, which will span across several countries and into the next year. It has a budget of over $100 and will have a presence in every medium, TV, radio, print outdoor and obviously online. Today the campaign is officially launched and we're 'treated�... |
29 September 2009
06:35 GMT |
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Over recent years, the issue of subliminal messages has been fiercely debated by the international scientific community, as far as its effects on the human brain go. Several studies have analyzed how we pick up this type of messages, but flaws in their designs meant that their conclusions could not be trusted. Now, a... |
28 September 2009
03:36 GMT |
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Google Maps is a great place for finding local businesses or places of interest but users may soon get more than what they bargained for as the company may start adding ads inside the maps themselves. It is currently experimenting with several formats and one idea that may find its way to users in the US and Australi... |
26 September 2009
05:28 GMT |
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YouTube is by far the biggest video website in the world but Google is not known for slowing down or taking things for granted and the company is always looking for new ways to improve the product to bring in more users and revenue. Following on the trend launched with the reporting oriented channel earlier this year... |
24 September 2009
11:57 GMT |
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Twitter may have slowed down recently but it's still very much in the spotlight. The media loves it, celebrities love it and users love it. And from the looks of things its investors love it as well, as the microblogging site doesn't seem to be in any hurry to generate any revenue. There are some vague plan... |
23 September 2009
08:35 GMT |
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Yahoo officially announced its new advertising campaign set to begin next week. Rumored for a couple of weeks, the company finally confirmed it yesterday during Advertising Week in New York. The focus of the campaign is “you” with the tag line “It's Y!ou” and no, that's not a typo. A... |
23 September 2009
04:37 GMT |
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Investors and industry players are apparently becoming more confident in the rebound of the ad market. While AOL believes the market is heading for a revival, Yahoo and Microsoft start pouring some serious cash in marketing campaigns. Another sign is the $9 million in funding The Rubicon Project, an online ad invento... |
22 September 2009
11:17 GMT |
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Advertising Week is underway in New York and all the big players are there. Yahoo is expected to launch a huge marketing campaign there later today but AOL also had a big presence with AOL CEO Tim Armstrong himself answering several questions regarding the company's ongoing restructuring process but also the ove... |
22 September 2009
05:28 GMT |
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Facebook's growth has been massive and the social network is now one of the top Internet giants. But, while it now measures 300 million users, its revenue is far smaller than its user base would indicate. There are some legitimate reasons for that – the company has been taking a more cautious approach to a... |
22 September 2009
03:38 GMT |
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More details about Yahoo's huge marketing campaign to be launched soon are beginning to leak out. The campaign, which is expected to be officially announced this week, will have a budged of around $100 million, in line with Microsoft's spending with the Bing campaign, and will reinforce the idea that Yahoo ... |
21 September 2009
04:06 GMT |
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The NPD Group does more than to put out monthly data related to hardware and videogame sales in the United States. And a recent study from the firm seems to indicate that when it comes to game advertising efforts, whether they are in print, on television or online, they are not very effective at actually selling prod... |
16 September 2009
14:21 GMT |
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Yahoo has been talking about overhauling its services and image for several months now, ever since Carol Bartz took over as CEO, yet, besides an endless string of closures and a new homepage design, it hasn't had much to back up the talks. But, now, the company will apparently start a big advertising effort, ram... |
14 September 2009
05:42 GMT |
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Google may be weathering the economic downturn better than most companies, certainly better than many of its size, but it doesn't mean it couldn't do better. As the company continues to go through a, mostly unwanted, reshuffling of its sales and advertising department execs, it looks like another high-profi... |
3 September 2009
03:40 GMT |
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Facebook has one of the largest user bases online and it is the biggest social network in the world and in the US. Still, revenue has trailed far behind user numbers, mostly because it hasn't been too pushy with its advertising. While the slow revenue growth was a partly conscious decision of the social network,... |
2 September 2009
07:02 GMT |
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The online ad market may not be having its greatest year, but things should pick up eventually and, when they do, it's going to be a very different ball game than even a year ago. Already, display ads on social networks make up more than 21 percent of the display advertising market in the US, and the trend is in... |
2 September 2009
03:41 GMT |
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The entertainment business has so far stayed away from search advertising, preferring to display ads that are better suited for the type of content it typically markets. Text ads, which have become synonymous with search advertising, don't make much of a medium for promoting a movie but Google is trying out a ne... |
1 September 2009
07:08 GMT |
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The AdWords API v2009 is one step closer to being launched with the release of the latest beta version, which is now available for all developers. Users who want to get accustomed with the latest API can now sign up and start testing it, and Google encourages them to get started as soon as possible as v2009 brings so... |
28 August 2009
10:41 GMT |
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Google is one of the most open companies out there but at the end of the day it wants to make money just like everyone else so the advertising programs, which generate the overwhelming majority of the search giant's revenue, have been mostly kept close to the chest, with advertisers and users presented with a pr... |
27 August 2009
09:13 GMT |
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With MySpace struggling financially and dragging down parent company News Corp's earnings in the second quarter, it's no surprise that the social network is trying to shake up things in its advertising unit. Jeff Berman, MySpace's head of ad sales for the past three years and a half, is now leaving to ... |
21 August 2009
06:02 GMT |
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Google is one of the biggest tech companies in the world and certainly one of the most popular. With solutions as diverse as mobile operating systems and email services, it has its hands on almost every piece of the market and is still churning new products, like the Chrome OS. Still, just five years ago Google was h... |
20 August 2009
10:26 GMT |
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Google may be a sprawling giant with interests in many different areas but it still makes the overwhelming majority of its revenue from advertising. So, while it may not get much of the spotlight, it takes its advertising products very seriously. The company is now announcing that its affiliate advertising program Ad... |
19 August 2009
11:39 GMT |
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Estimating how effective social marketing is is less of a science than most may want or believe but there is a clear need to quantify the effect of this type of promotion. A social media consultancy startup, Vitrue, has come up with some actual numbers to help brands that have a Facebook presence. It estimates that c... |
14 August 2009
05:05 GMT |
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Unknown to the general public, Adobe Flash uses local cookies to store various types of user sensitive information. This was the conclusion of a study supported by TRUST (Team for Research in Ubiquitous Secure Technologies) and conducted by various US universities.Most people already know that Internet cookies are us... |
12 August 2009
08:37 GMT |
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Two months ago social link sharing aggregator Digg announced an interesting and potentially risky move with a new type of ads that would show up in the regular stream and – the best part – which users will get to “digg” or “bury” depending on how good they are. Called Digg Ads, the... |
7 August 2009
05:31 GMT |
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Music sales continue to drop, which leaves artists and record labels thinking of new ways to boost revenue. Island Def Jam Music Group seems to have found just the means to overcome this obstacle by including lifestyle ads in the CD booklet, in a new initiative designed in collaboration with Elle magazine. The first ... |
5 August 2009
10:33 GMT |
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