Yahoo Gets New Partner for Ad-Supported Online Games
	Whenever they're not busy rejecting purchase offers from Microsoft, the people at Yahoo work on delivering more titles to their online service. The best thing about their decision to bring even more fun releases for us to enjoy is the fact that they're planning to keep the games 100% free. This means that all the free titles we'll download from their online service will be ad-supported. And according to studies, ga ... [read more >>]
	14 July 2008, 03:22GMT | (c) 2008 Softpedia

Double Fusion Brings Ads to Your PS3
	You probably keep hearing that the video game market will soon become the best place for advertising and, if you were having any doubts about it, Sony is planning to prove us right by announcing a deal for Europe and North America with Double Fusion. Following this agreement, your PS3 ... [read more >>]
	11 July 2008, 02:31GMT | (c) 2008 Softpedia

Yahoo! Allows You to Be the BOSS
	The search advertising market has become more and more competitive, and none of the leading companies wants to fall behind. Today, Yahoo! introduced a new type of API that allows the advertisers to blend in their "special sauce," which is how the representatives of the company refer to the possibility of intervening in the display of the search results. BOSS, an acronym for Build Your Own Service, gives the advertis ... [read more >>]
	10 July 2008, 03:46GMT | (c) 2008 Softpedia

Microsoft Ventures into Television Advertising
	Microsoft's commitment to becoming a heavyweight player on the advertising market is undeniable and, with its latest move, it's also evident that the company is not limiting to the Internet. In fact, Microsoft is venturing into television advertising with the acquisition of Navic Networks. Until now, the software giant indicated a strong focus on the online advertising market where it needs to fight a monopolistic partnership bet ... [read more >>]
	18 June 2008, 04:40GMT | (c) 2008 Softpedia

Nokia Advertising Alliance Launched
	Nokia, the largest handset manufacturer in the world and also one of the best-known brands, launched a new advertising program, named "Nokia Advertising Alliance". Created to make mobile advertising easier (for brand advertisers), the new program comes with the latest mobile marketing solutions, like: location-based targeting, couponing, image recognition and lots of other new technologies. Working together wit ... [read more >>]
	12 June 2008, 03:47GMT | (c) 2008 Softpedia

Forthcoming Football Manager Titles to Have Ads from IGA
	The best football management game franchise in the world, Football Manager, has entered a partnership with IGA to bring bunches of ads to our screens in the forthcoming Football Manager titles - and the first to receive this "red carpet treatment&q ... [read more >>]
	29 May 2008, 13:06GMT | (c) 2008 Softpedia

"Microsoft Is no Longer Interested in Buying Yahoo", Says Jerry Yang
	It is official! Microsoft is no longer interested in acquiring the Internet pioneering company, or at least this is what Jerry Yang, chief executive of Yahoo wants us to believe. At the "All Things Digital" conference organized by the Wall Street Journal in the Southern California city of Carlsbad, Yang also wanted to make it clear that Yahoo is "not under siege", as a response to the stockholder revolt speculations, wh ... [read more >>]
	29 May 2008, 04:10GMT | (c) 2008 Softpedia

Microsoft Ready to Milk Windows Live for Mobile and Live Search Mobile
	Microsoft might very well be a perpetual bronze winner in a three horse race against Google and Yahoo in terms of online advertising, but the company is looking to get a head start when it comes down to mobile devices. In this context, the Redmond giant announced that it had adapted some of the services it offers for mobile users in order to be able to serve ads to an entirely new audience. advance08, the company's online ad ... [read more >>]
	21 May 2008, 09:53GMT | (c) 2008 Softpedia

GTA IV Is the Reason Why More In-game Ads Will Follow
	Following the release of the record-breaking Rockstar game Grand Theft Auto IV, many people have started to either praise or to accuse GTA for all sorts of things – from the increase in violence to the lower income in cinema ticket sales. The latest accusation[ADMARK= ... [read more >>]
	15 May 2008, 15:06GMT | (c) 2008 Softpedia

The Google-Yahoo Deal Would Destroy the Market
	Just like in the past, Google encounters difficulties when trying to make a major move on the market because 16 organizations based in the United States asked regulators to analyze the Google-Yahoo deal, on the grounds that it could destroy the competition. A mon ... [read more >>]
	12 May 2008, 05:55GMT | (c) 2008 Softpedia

It's Not a Bird. It's Not a Plane. It's a Flogo
	This is the motto of a new company started by Francisco Guerra, specialized in making machines that are able to create Flogos – flying logos – out of a mixture of soap-based foams filled with helium gas. The main goal of the company is to create cloud-like logos of basically anything, then sell them as advertising. "Flogos are a revolutionary way to market products, services and events," says Francisco Guerra, the owner ... [read more >>]
	17 April 2008, 03:31GMT | (c) 2008 Softpedia

Microsoft Steers Clear of the Online Big-Brother Path
	In a recent move designed to protect Internet users, Microsoft has steered clear of the online Big-Brother path. Despite the fact that it plays the role of the underdog when it comes down to the online advertising market in comparison to Google, the Redmond company is aiming to make its own self-regulatory strategy of online privacy a standard. In this context, Microsoft has filed a proposal of a multi-level system designed to se ... [read more >>]
	11 April 2008, 11:35GMT | (c) 2008 Softpedia

Gamers Are Prime Marketing Targets
	At the San Francisco-hosted MI6 Conference that tackles issues related to the business side of the videogame industry, one of the more interesting panels (apart from the one that said World of Warcraft was not a success) dealt with the way advertisers are seeing people that play games as one of the most interesting core groups ... [read more >>]
	10 April 2008, 14:06GMT | (c) 2008 Softpedia

Yahoo's Diabolic Move: Ad Deal with Google
	Back on February 1st, Microsoft made a $44.6 billion bid to Yahoo, imposing an April 26 deadline for the Sunnyvale company which is supposed to accept or refuse the offer. Instead of giving an official answer, Yahoo has just made what seems to be an at-least diabolic move: an ad deal with Google, the Mountain View company whose motto is actually "Don't be evil!". Anyway, the agreement means that Yahoo will provide ... [read more >>]
	10 April 2008, 03:52GMT | (c) 2008 Softpedia

Does Yahoo! Need the Radio Advertising?
	If you’re in the San Francisco Bay Area, every morning as of last week must have stung your ear with something that seemed off somehow, but you couldn’t quite figure out what it was. How about Yahoo! ads on the radio, that doesn’t really sound right for an Internet company, or at least it leaves listeners with the feeling that the airwaves are better for reaching the target audience instead of the web, and to me that is just wron ... [read more >>]
	21 March 2008, 04:06GMT | (c) 2008 Softpedia

GTA IV Gets Big, Huge, Impressive... Wanted
	It's not like the games in the Grand Theft Auto series are some unknown, obscure titles that need big huge stickers posted here and there, but Rockstar's ideas of marketing and promoting a game are absolutely fantastic and really give me a silly senti ... [read more >>]
	05 March 2008, 02:52GMT | (c) 2008 Softpedia

$21 Billion Ads
	Google was right to go strongly for online advertising, as the data from the Interactive Advertising Bureau shows. 2007 was the first time ever when the advertising revenue exceeded $21 billion, but that is nothing out of the ordinary. It was only natural for that to happen, seeing that the annual growth was always in the 20-30-something percentages, compared to the previous years. The big picture painted is both encouraging and discour ... [read more >>]
	26 February 2008, 08:23GMT | (c) 2008 Softpedia

Mobile Map Advertising Platform From Relevantis
	Modern people can't live without advertising, and advertising definitely can't "live" without people, that's why we'll see various new ways of advertising in the future, ways intended to bring advertisers cl ... [read more >>]
	25 February 2008, 07:11GMT | (c) 2008 Softpedia

Graphics Expert Nvidia to Beat Intel in Media Exposure
	Video solutions manufacturer Nvidia is planning to extend its brand awareness outside the hardcore gaming community, via a massive ad campaign. Company executives claim that Nvidia is currently in talks with a number of major advertising agencies in search for the best media exposure. The 3D graphics card manufacturer has hired Select Resources International to take care of finding the proper ad agency that will take care of i ... [read more >>]
	13 February 2008, 03:42GMT | (c) 2008 Softpedia

Google Takes First Step Towards Advertising Holy Grail
	A while ago, if somebody had even suggested that the future of the Internet was offline, most would have laughed at the thought, while the remainder of the audience wouldn’t have understood the concept and, because of it, remained quiet. Google is actually heading towards this in full gear, after understanding that a symbiosis of both online and offline work is the key to going forward. It’s been dabbling in offline media for quite a wh ... [read more >>]
	12 February 2008, 08:46GMT | (c) 2008 Softpedia

AOL Splits in Half and Gives up on Subscriptions!
	Time Warner’s yearly and fourth fiscal quarter made it decide without very much trouble that it was about time to give the subscription business a well-deserved rest. It was a dying business ever since the early 2000s, but it was dragged along and, in turn, it dragged heavily every year. The split between the growing advertising network and its moneymaker of the 20th century was foreseen for a long time, but surprisingly it did not happen ... [read more >>]
	07 February 2008, 16:36GMT | (c) 2008 Softpedia

Prosecutor Looking to Convict The Pirate Bay Owners
	There’s no case against the owners, everybody supporting the Peer-To-Peer site claims. The Pirate Bay is not hosting anything, it is merely a search engine for BitTorrent files, they say.+ However, one prosecutor said that a case for "assisting copyright infringement" of 4 software applications, 9 films and 22 music tracks. I find it difficult to believe that in the 4000 and something pages available from the site, they ... [read more >>]
	01 February 2008, 21:56GMT | (c) 2008 Softpedia

Yahoo! $150 Million Acquisition for Video Network
	Yahoo! will be forced into making a big decision this year, whether it is to continue with investing into advertising or drop it altogether and look somewhere else for cash flow. That’s what analysts say, but they add that another viable option for the Sunnyvale based company is to sell to Microsoft, which had been trying to buy for some time now. Either way, it is the decisive year for Yahoo! and Jerry Yang knows it. He’s try ... [read more >>]
	01 February 2008, 13:26GMT | (c) 2008 Softpedia

Activision Suspicious about In-Game Advertising
	Gaming always provided a good alternative for relaxing and getting away from what surrounded the player in real life. No worries except that you won’t kick the boss’s arse or that your base will be overrun if you don’t defend it well enough. Now that starts to look like a hazier dream that you once had. With the breakthroughs made in graphics and the reality factor kicking in big time in order to provide people with an almost lif ... [read more >>]
	30 January 2008, 13:16GMT | (c) 2008 Softpedia

Careful with That Ad Expiring Date!
	Advertising is the proverbial hen that lays the golden egg for the Internet industry, but companies should be very careful as to how they approach the subject. It can bring in tremendous income, but as the latest court decision regarding it shows, it can also leave you with a bitter taste in your mouth. Depends on how serious you consider it to be. Be Broadband has been found in breach of the Advertising Standards Authority’s ... [read more >>]
	30 January 2008, 04:38GMT | (c) 2008 Softpedia

Microsoft Adds 20 Million Unique Visitors per Month
	Microsoft's ad-hungry flock has grown by no less than 20 million unique visitors per month, the company announced. President of Platforms & Services, Kevin Johnson, revealed at the end of 2007 that Microsoft was right on track to becoming the runner-up on the online advertising market, in three to five years. With a new agreement inked with Wall Street Journal Digital Network, the Redmond company made another step closer to Google ... [read more >>]
	29 January 2008, 10:40GMT | (c) 2008 Softpedia

Google Grabs Publicis’ Hand in Marriage
	Google looks pretty determined to win the race in advertising, even if it’s running it all by itself. And at the rate it is going for all sorts of partners and acquisitions, the Mountain View-based company may very well be doing just that in a short while. The latest deal it struck is with the Paris-based Publicis Groupe, one of the four largest ad agencies in the world, as "The Wall Street Journal" informs us. The brands that ... [read more >>]
	23 January 2008, 08:44GMT | (c) 2008 Softpedia

Yahoo! Adds Another Partner to its Mobile Effort
	Yahoo! is making a forceful push in the domain of mobile Internet advertising after having lost the similar battle with Google over the regular ads served next to web search. The rate at which it is adding partners (and has been doing that for quite a while now) is clearly making it one of the most serious competitors in the field, if not the most serious one so far. Britain’s T-Mobile and Yahoo! have joined forces today to pr ... [read more >>]
	17 January 2008, 18:31GMT | (c) 2008 Softpedia

Microsoft Stretches to Reach More Eyeballs
	While currently the undisputed underdog of the online advertising market, and running to become the no. 2 Internet advertiser behind Google in the next three to five years, Microsoft is stretching as much as it can in order to reach an increasing volume of eyeballs. In this regard, the Redmond company and EDGAR Online announced a new strategic partnership focused on online advertisement. According to the terms of the deal, Microsoft will s ... [read more >>]
	17 January 2008, 03:06GMT | (c) 2008 Softpedia

Context Matters - Microsoft Funeral, Dance and Art Videos
	Microsoft is looking for the right path to the hearts of Internet users. As traditional forms of media indicate an increasing tendency to shift to the web, the general trend is for global investment in online media, as well as digital marketing to follow. With content becoming digitized and transitioning online, users also focus more on Internet materials, more so since they can enjoy extraordinary flexibility, having a multi-media, multi- ... [read more >>]
	14 January 2008, 07:52GMT | (c) 2008 Softpedia

Survey: Fifty-Four Percent of Consumers Love Online Chatting
	A recent survey conducted by Deloitte & Touche reveals that no less than fifty-four percent of the respondents access social networking websites, chat rooms or message boards, while 45 percent update their profile every once in a while. The online advertising seems to be a pretty successful business because 78 percent of the respondents found the search engine result ads efficient, while 62 percent of them chose the interacti ... [read more >>]
	28 December 2007, 15:36GMT | (c) 2008 Softpedia

MSN Mobile No Longer an Advertising Virgin
	MSN Mobile, Microsoft's component of the MSN portal optimized for mobile devices, is no longer an advertising virgin. December 10 marks the introduction of mobile display advertising on the online service. This is the first time that the Redmond company has served ads via MSN Mobile. For now, the new initiative is reserved for the U.S. market, although mobile users in Belgium, France, Japan, Spain and the U.K are already familiar with ... [read more >>]
	10 December 2007, 10:46GMT | (c) 2008 Softpedia

Yahoo!: “Google, Mind if I Use You for Advertising My Services?”
	It makes perfect sense to just use the best advertising platform there is in order to promote your products or services, right? That’s what the people over at Yahoo! and Facebook thought, too, and as a result, you have the screenshot on the left. You might want to check it out, it’s interesting the way the Sunnyvale based company chose to promote its advertising platform by using Google’s similar service. I’m not sure how suc ... [read more >>]
	29 November 2007, 13:56GMT | (c) 2008 Softpedia

Adobe and Yahoo Hug and Make Up… or Out?
	Yahoo is probably trying to prove something, because it has picked up its advertising platform that has lied pretty dormant in the last period and it has taken it to the spa and to the beauty parlor. With the latest announcement, Adobe and Yahoo confirmed the rumors that had been circulating that they are to get to bed together as far as advertising is concerned and, as of yesterday, they have signed a deal that will allow pub ... [read more >>]
	29 November 2007, 05:30GMT | (c) 2008 Softpedia

8 Million Pounds Ad Campaign from Sony Ericsson
	Sony Ericsson will start an 8 million pounds ad campaign this week, a pretty high figure for any company to invest in promoting its image. The handset producer looks to keep up with its main competitors on the UK market, Nokia and Samsung. Sony Ericsson currently holds 27 percent British market share and the second place in mobile phone sales here. Nokia is leading, while Samsung is right behind Sony Ericsson in earnings. It&# ... [read more >>]
	15 November 2007, 11:00GMT | (c) 2008 Softpedia

DoubleClick Distributing Infected Ads
	This is a pretty sad piece of news for the Mountain View search giant Google, the company which struggles to obtain the investigators' blessing to acquire DoubleClick: the famous advertising firm distributes infected ads on famous pages such as CNN and The Economist, eWeek reported today. It appears that the adverts published on these websites encourage users to buy and install software products to remove an inexistent infec ... [read more >>]
	13 November 2007, 03:03GMT | (c) 2008 Softpedia

Google Struggling to Buy DoubleClick, Rivals Overjoyed!
	Since Google announced the agreement to buy DoubleClick, the entire online advertising market joined forces to fight against the Mountain View company because a potential deal could make the search giant the most powerful player in the industry. Many of the Google rivals already took attitude and made acquisitions or deals to bring new technologies to their clients. AOL, a company that didn't say a thing about the DoubleClic ... [read more >>]
	08 November 2007, 14:06GMT | (c) 2008 Softpedia

New Google Mission, Codename: MySpace Annihilation!
	It's a well known fact that Google is the owner of the best advertising platforms on the web, with numerous rivals aiming to compete with the Mountain View company. Although numerous firms debuted technologies to conquer the ad-world, only a few of them really mean something for the web competition. But this time, it might be a serious threat for Google: MySpace plans an advertising platform which seems to be similar to AdSe ... [read more >>]
	05 November 2007, 15:31GMT | (c) 2008 Softpedia

Facebook Cooks Innovative Music Platform
	200,000. This is the approximate number of the new users who create new accounts on Facebook every day. But the social network website is not satisfied with this number and it seems that an innovative plan might boost the number of its consumers: a music platform aiming to attract both artists and fans. According to Co-Ed Magazine, the singers can create a special Facebook profile to share songs, videos and other content. In addi ... [read more >>]
	01 November 2007, 07:01GMT | (c) 2008 Softpedia

Mobile In-Game Advertising Service Gets Testing
	Top international brands such as: Calvin Klein, Domino's Pizza, Fox, eBay and many others will start using the mobile gaming environment for placing their ads. This should help them stand out with a bold and fresh customer approach and also bring cheaper, or even free mobile games. Jamster, one of the world's leading providers of digital entertainment and innerActive Smart Media, a leading provider of innovative ad-f ... [read more >>]
	30 October 2007, 06:50GMT | (c) 2008 Softpedia

NCsoft Signs Advertising Agreement for Exteel and Dungeon Runners
	Double Fusion has entered a partnership with video games publisher NCsoft to provide "in- and around-game advertising" into two of Ncsoft's titles, one of which is the upcoming giant robot action game, Exteel. The second one, ... [read more >>]
	26 October 2007, 08:37GMT | (c) 2008 Softpedia

Google Seeking for Demographic Data
	Google announced that it has reached an agreement with Nielsen, a company which is experienced in providing television audience measurement in order to expand its Google TV Ads and provide more relevant adverts. Obviously, this means more viewers and a better use of the advertising funds as the registered publishers will be able to target more users and obtain higher profit. "This is an important, strategic relationship f ... [read more >>]
	24 October 2007, 14:11GMT | (c) 2008 Softpedia

Yahoo Shyly Steps Into The Health Info Industry
	Yahoo and WebMD proudly announced today they have reached an agreement for a multi-year deal which would bring Yahoo's advertising platform straight on the WebMD websites. This network includes several names such as WebMD Health, MedicineNet, eMedicine Health and RxList. In case you didn't know, WebMD is one of the companies which are focused on the web health information which places Yahoo among the first that get invo ... [read more >>]
	17 October 2007, 13:51GMT | (c) 2008 Softpedia

Yahoo Becomes The New Google, Turns Into The Main Internet Attraction
	The Sunnyvale company Yahoo signed deals with Forbes.com, Cars.com and Ziff-Davis Media in order to bring Yahoo's advertising platform on their websites. According to the giant portal, these three moves are only the part of a powerful Yahoo campaign which is supposed to bring more premium publishers to its advertising platform and make it more competitive for the other similar technologies on the web. "Yahoo! is deve ... [read more >>]
	17 October 2007, 03:14GMT | (c) 2008 Softpedia

Nokia Now Owns Enpocket
	Nokia has just completed the final steps towards fully owning Enpocket, one of the leading companies that bring mobile advertising solutions. This should earn them a great position in a highly promising service that is heading towards a fast development. Enpocket has a ... [read more >>]
	08 October 2007, 10:58GMT | (c) 2008 Softpedia

How to Have Your Website Recommended
	From ancient times, one of the best advertising solutions was by word of mouth. This is one of the cheapest ways to advertise. So let's put a tell-a-friend button on your website, so if your visitors liked your website, they will recommend it to their friends. This is a method ignored by lots of webmasters, but which is also very efficient. You must understand that every visitor can be a potential customer or partner. Omnistar Tell ... [read more >>]
	08 October 2007, 10:05GMT | (c) 2008 Softpedia

Hot Tokyo Game Show 07 Booth Babes Gallery
	Male gamers unite! Although recent studies have shown that women own more consoles than men, we're still a decent group, under the influence of in-game adrenaline and....feminine beauty. Booth babes go hand in hand with game conventions and shows, but you could find that out for yourself by checking out our ... [read more >>]
	05 October 2007, 05:14GMT | (c) 2008 Softpedia

Yahoo Looking To Block Domains
	Even if Google is the top player in the advertising market, the Sunnyvale company Yahoo makes efforts to improve its own technologies and compete with the giants. These days, Yahoo is pretty focused on the advertising platforms it offers and according to Barry Schwartz from Search Engine Land, the company will release an update in the next few weeks. The 'Blocked Domains' feature will enable the advertisers to block the ... [read more >>]
	02 October 2007, 14:06GMT | (c) 2008 Softpedia

Halo 3 Is Over Hyped!
	Everyone's talking about Halo 3 nowadays, from gaming sites to gadget and mobile phone portals... Gaming journalists must be sick and tired of this uber hype that's been going on for the past months. MSNBC has asked users to mention a list of Top 5 over hyped titles, in ... [read more >>]
	28 September 2007, 03:24GMT | (c) 2008 Softpedia

The Great Potential of Mobile Advertising
	Operators choosing mobile advertising could struck gold if their methods will be efficiently implemented. Analysys, a strategy and management consultancy company, has published a new report, called The Mobile Advertising and Marketing Revolution. The gre ... [read more >>]
	27 September 2007, 09:06GMT | (c) 2008 Softpedia