On Monday, Microsoft made available for download a new flavor of its Microsoft adCenter Desktop tool, namely version 8.6. The application is meant to provide easy management capabilities over adCenter online advertising campaigns, all straight from a Windows PC. The tool is available for download on computers runn... |
22 May 2012
09:21 GMT |
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Not only did Microsoft push adCenter to the next level this week, but the company also upgraded the Bing Webmaster Tools. And in fact, with the fall 2011 update, the software giant bridged Bing Webmaster Tools and adCenter. According to Microsoft’s Duane Forrester, webmasters leveraging the Bing tools will ... |
4 November 2011
07:51 GMT |
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Microsoft has streamlined the migration of Google adWords campaigns to its own adCenter with the latest version of the adCenter Desktop client.
Version 8.1 of the Microsoft adCenter Desktop is now available for download, featuring the new Import Campaigns Beta.
The official label of the feature is rather self-exp... |
3 November 2011
09:11 GMT |
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Microsoft is moving ahead with the ad serving transition between Yahoo Search Marketing and its own adCenter. The move is part of the overall development of the Microsoft and Yahoo search alliance, which involves not just Yahoo search being powered by Bing, but also the two company’s online advertising service... |
14 October 2010
07:05 GMT |
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The Yahoo and Microsoft search alliance impacts not only end users leveraging the services offered by the two companies, but also advertisers taking advantage of the search engines to reach searchers. And make no mistake about it, both Yahoo Search Marketing and Microsoft adCenter advertisers are affected by the tra... |
6 September 2010
09:23 GMT |
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Microsoft and Yahoo are making headway with their anti-Google search and online advertising partnership. Having received the go-ahead from antitrust authorities, the duo is currently working to finalize the Bing and Yahoo marriage for customers in the United States and Canada by the end of this year. And while the Ya... |
31 May 2010
12:01 GMT |
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The anti-Google search alliance between Microsoft and Yahoo is quietly moving forward. Carolyn Miller, from the adCenter Community Team, provided a small update on the evolution of the search and online advertising deal between the two companies this week. According to Miller, US customers leveraging Bing and Yahoo f... |
7 May 2010
07:40 GMT |
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In the first half of this year Microsoft killed off Live Search and built the Bing search decision engine in its place. While only time will tell whether Bing is truly the anti-Google, the move is proving a success, at least on some markets. According to statistics made available by the Redmond company, the number of... |
21 October 2009
08:57 GMT |
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Microsoft is among the pack leaders when it comes down to click measurement standards accreditation. The Redmond company's online advertising efforts fully comply with both the Interactive Advertising Bureau (IAB)’s Click Measurement Guidelines and the MRC’s Minimum Standards for Media Rating Researc... |
3 July 2009
05:53 GMT |
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Microsoft filed a legal complaint against three individuals in the Western District Court of Washington alleging that the group had been involved in click fraud activities impacting its adCenter online advertising service. The Redmond company accused the three defendants of “perpetrating a massive click fraud&r... |
16 June 2009
05:04 GMT |
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Just in time for the holiday season, Microsoft is getting ready to take the fall 2008 adCenter upgrade out of the oven. adCenter customers are right on track to receiving a new set of features, which the Redmond giant revealed as the result of their feedback. This is a clear indication that Microsoft is indeed liste... |
6 October 2008
07:41 GMT |
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Following the pseudo-retirement of Microsoft co-founder Bill Gates, now just part-time Chairman, the Redmond company, with Chief Software Architect at the helm, entered its new era. Microsoft 2.0 is synonymous with Software plus Services, a new business strategy reflected into all the aspects of the Redmond giant. Th... |
16 July 2008
06:12 GMT |
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Microsoft is currently in a process of overhauling the way it shares information with the users of its advertising website. As an integral part of the revamping process affecting the model of delivering service and operational data, the Redmond company has put together an array of resources, raging from articles to c... |
22 April 2008
04:05 GMT |
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While racing for the number 2 position on the online advertising market, in the next three to five years - according to Kevin Johnson, President of Platforms & Services - Microsoft has already debuted pumping steroids into its underlying infrastructure. Starting today, Microsoft adCenter and Live Search will have ext... |
3 December 2007
09:19 GMT |
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Project codenamed Gatineau is a new web analytics solution from Microsoft. The Redmond company has moved the project announced as early as January 2007 into the first beta stage and is now sending out testing invitations. Gatineau comes to fill a gap in Microsoft's suite of tools. Built under adCenter, Microsoft... |
30 October 2007
04:44 GMT |
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The Microsoft and Google feud in advertising territory is about to hit a new turn. The Redmond Company has mustered new forces and is yet again ready to jump at Google's jugular. In this context, Microsoft is getting ready to introduce adCenter Beta. "Start your search advertising with Microsoft today. Clicks. L... |
12 April 2007
07:26 GMT |
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