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Stories about: Think Different

Steve Jobs: Think Different? I Think Not One of the advertising executives involved with the “Think Different” campaign has made a startling unveiling regarding Steve Jobs’ original impression of the advertising effort to resurrect Apple from its ashes.Over at Forbes, Rob Siltanen recalls the day he and his partner met Jobs to discuss crea... 15 December 2011 07:42 GMT Did You Know: The Story behind Apple's 'Think Different' Motto Ever wondered who came up with the "Think Different" motto Apple uses to advertise its products? This is probably going to disappoint you, but it wasn't Apple.No siree, Bob, it was the Los Angeles office of the advertising agency TBWAChiatDay that created it for Apple to use in a famous television commercial, s... 16 June 2008 15:40 GMT