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Stories about: RF Planner

Microsoft Reach and Frequency Planner for Brand Advertisers The Reach and Frequency Planner is a solution developed in collaboration by Microsoft and comScore, designed to allow brand advertisers to take advantage of similar front-to-end media buying and planning benefits for the digital world as they do for traditional media. Reach forecasting, frequency and audience composi... 30 July 2009 10:58 GMT