Twitter made good on its promise of opening up its ad platform to small businesses, via a self-serve program. Now, the first stage of that program is live as businesses, with American Express cards, can now sign up and start promoting their tweets and their accounts.
Only a few businesses will be part of the program... |
27 March 2012
06:31 GMT |
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Twitter has started rolling out mobile ads more widely, like it promised it would. The company has already been testing the feature for the past few weeks but it only showed promoted tweets in the timeline for users already following the brands being advertised.Now, it's expanding that test to users that share t... |
20 March 2012
17:21 GMT |
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Twitter is moving forward, albeit very slowly, with its advertising strategy. Very recently, it announced that it will be gradually opening up the ad platform to everyone, on a self-serve basis. Now, it's announcing that ads will start showing up in the official mobile apps as well, like they do on the web and m... |
29 February 2012
06:01 GMT |
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Twitter has begun public field tests for a new ad delivery system that involves inserting paid tweets from followed organizations at the top of people's timelines. Called promoted tweets these messages will behave just like any other messages do once displayed. This means they will scroll normally, will appear o... |
29 July 2011
12:50 GMT |
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Twitter has been slowly evolving lately adding more features, more functionality and, more importantly, starting to generate some revenue. The company is now working on an integrated analytics solution to help users gauge the popularity of their tweets, who are their most influential followers and so on.The new featu... |
18 November 2010
04:39 GMT |
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For the past few months, Twitter has shifted gears when it comes to monetization. It introduced a number of ad units in the "Promoted" family and is now starting to make its biggest move yet, Promoted Tweets in the timeline. These tweets will only show up in the HootSuite desktop client and only for some users for no... |
2 November 2010
07:07 GMT |
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Twitter has been experimenting with revenue streams lately and advertising has been the avenue of choice so far. Granted, Twitter ads are not your regular web ads, but that is proving to be their major advantage. The recently introduced Promoted Trends ads have only been used a few times, but the initial results seem... |
6 July 2010
05:56 GMT |
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Twitter is just starting to experiment with ads on the site, but if Coca-Cola’s experience is any indication, the site may have a great product on its hands. The drinks company recently bought the second ever promoted trend ad on Twitter and the results have been “phenomenal,” the company says. The ... |
26 June 2010
05:54 GMT |
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Twitter’s plans to make money have been a popular subject of speculation for years, but it looks like those plans are finally coagulating into something concrete. The microblogging platform rolled out Promoted Tweets a couple of months back, an interesting form of ads. Now, it’s moving to the second ... |
17 June 2010
04:44 GMT |
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Twitter has finally unveiled its greatly anticipated advertising platform, or at least its “first phase.” People have been waiting for a Twitter business model for years now and the company has done its share in bringing up expectations. Now that Twitter has launched its “really cool” ads, the... |
13 April 2010
09:31 GMT |
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