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Stories about: Playfish


Mass Effect: Infiltrator and The Sims Social Point the Way for a Digital Future

Despite the progress that publisher Electronic Arts has done with its digital strategy, one of the company’s leaders believes that it can do even more to link its big franchises, like Dragon Age and Mass Effect, with the social gaming and web browser space. Kristian Segerstrale, who is the vice president of di...

14 May 2012
20:21 GMT

EA: Companies Need to Create Relationships with Gamers

Despite the rise of the digital space gaming, companies still have a lot to do before they manage to create a sustainable relationship with their own players, according to one developer that specializes in social experiences. Kristian Segerstrale, who is the executive vice president of digital strategy at Electronic...

18 April 2012
17:31 GMT

The Sims Social Players Woo-Hoo Every Second of the Day

One of the developers working on The Sims Social at the Playfish division of Electronic Arts has said that the game has been the most successful social game that the company has launched, with players spending more time on it than on any other product.Since it was launched about 2 months ago The Sims Social has manag...

11 October 2011
15:01 GMT

Analyst: Electronic Arts Could Go Beyond 1 Billion Mark in Digital Revenue

Video game publisher Electronic Arts has recently announced that it has acquired independent game developer PopCap and analysts are predicting that the move might mean that the company will get more than 1 billion dollars worth of revenue through digital means this year. The analysts at his Screen Digest have writ...

26 July 2011
15:11 GMT

EA and Playfish Will Use Facebook Credits for Social Game Payments

Playfish, the social-minded gaming division of publisher Electronic Arts, has announced that it will be no longer using the Playfish Cash system for in-game purchases inside the game it offers and that players will be able to achieve the same things by using the Facebook Credits system offered by the social network i...

20 April 2011
08:20 GMT

Electronic Arts Criticizes NPD Data for Ignoring Digital Sales

Video game publisher Electronic Arts has said that the monthly figures which the NPD Group publishes for the video game market in the United States distort reality and should not be seen as a benchmark of how well a company is doing in the market.Electronic Arts probably chose to talk about the NPD data in a critical...

15 March 2011
15:51 GMT

Electronic Arts Leader Says Company Will Regain Industry Leadership

John Riccitiello, who is the chief executive officer of video game publisher Electronic Arts, has expressed confidence that his company is on the right track to becoming yet again a leader in its industry, after having a fairly bad couple of years. The executive spoke at the Goldman Sachs Technology and Internet C...

18 February 2011
02:51 GMT

Activision Will Focus on Online Business and Margin Growth

Bobby Kotick, the Chief Executive Officer at publisher Activision Blizzard, has stated that his company will not focus on increasing revenue in the coming years but on developing business models that have higher profit margins that simply selling packaged video games at retail.The statements coming from the CEO of on...

21 September 2010
04:24 GMT

Madden NFL Comes to Facebook with Real Players

Electronic Arts, as the publisher, and Playfish, its newly acquired division which focuses on social gaming, have announced the official launch of the new Madden NFL Superstars, a Facebook based experience that allows gamers to manage a new NFL team, select their superstar players and then face off against their frie...

1 September 2010
08:01 GMT

FIFA Superstars Brings Football to Facebook

Electronic Arts has announced that Playfish, the social gaming developer it bought last year, is working on a new title called FIFA Superstars, set to be launched on Facebook and allowing players to connect with their friends while experiencing the magic of the beautiful game. Expect it to be outed at some point duri...

12 May 2010
16:31 GMT

The Sims Is Ten Years Old, Could Be Going Social

The Sims franchise is ten years old now. The first The Sims title arrived on February 4 in 2000, and it took Electronic Arts four years to deliver The Sims 2 in September 2004. That game received a wide variety of add-ons and expansions, which generated a lot of money for Electronic Arts.In June 2009, The Sims 3 was ...

8 February 2010
03:24 GMT

Playfish Working on Big Electronic Arts Franchise

Playfish, the London-based social game creating company that was recently bought by Electronic Arts for more than 300 million dollars, has said that it is currently working on creating experiences based on a well known franchise, although it declined to reveal exactly which one. The company also refused to set a date...

4 February 2010
13:51 GMT

Electronic Arts Is Very Serious About Social Gaming

Electronic Arts recently acquired Playfish and followed up on the announcement of Tiger Woods PGA Tour Online by saying that it plans to develop and launch a free-to-play version of its football simulation FIFA, which will arrive in the form of an open beta in June 2010.The publisher seems pretty serious about creati...

2 February 2010
03:37 GMT

Electronic Arts Maintains Nintendo Wii Focus

A lot of people have wondered why Electronic Arts, as besieged by poor financial performance and by eminent layoffs as it is, would buy Playfish, the second biggest player on the market of social gaming, for the price tag of about 300 million dollars. But John Riccitiello, the Chief Executive Officer of the company, ...

14 December 2009
03:45 GMT

Casual Titles Could Be as Important as Madden NFL

Electronic Arts has had a rather tough year, with losses mounting up and with even more people being laid off by the publisher. But the company has managed to shell out about 300 million dollars in order to snap up Playfish, one of the leading players in the field of casual Facebook games.EA is saying that the acquis...

3 December 2009
03:49 GMT

Electronic Arts Buys Playfish, Gets Social

Electronic Arts has announced that it has bought Playfish, a company specialized in delivering social casual videogames, for the price of 300 million. The importance of the acquisition is underlined by the fact that on the same day it was announced, Electronic Arts has also posted mounting losses, which came close to...

11 November 2009
03:13 GMT

Electronic Arts Announces Losses, Hopes for Better Times

Electronic Arts has announced that it did not return to profitability in the last fiscal quarter, saying that its losses have reached 391 million dollars for the last three months. In the same period of 2008, the publisher, which is going through a tough restructuring process, precipitated by the worldwide econo...

10 November 2009
12:51 GMT


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