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Stories about: Nielsen


Nielsen: Gamers Spend More Time Playing

As the data released by the NPD Group showed, the month of June registered a drop of 31% in the amount of money customers in the United States spent on videogames. But a different set of indicators, this time coming from Nielsen, is showing that even as spending plummeted, the amount of time that players spent with t...

11 August 2009
13:11 GMT

Gamers Play More During the Recession

On the one hand, the recession hitting the world at the moment is certainly bad for the videogaming industry, as revenue is going down from both hardware and software sales, with players tightening their wallets and spending less. On the other hand, it seems that the recession is good for gaming in general, as a new ...

13 July 2009
02:56 GMT

Apple Was Most Visited Hardware Site in May

According to The Nielsen Company, Apple brought more than twice as many unique visitors to its website in May than Hewlett Packard. Apple's Web site saw 55.7 million unique visitors last month, a research carried out by Nielsen showed, and the iPhone 3G S seems to be the main reason for the huge figures. The gra...

30 June 2009
05:29 GMT

Halo 3 ODST Is the Most Wanted Post E3 Videogame

Nielsen, which is best known for the ratings it releases related to television programs but also offers several charts focused on videogames, is saying that Halo 3: ODST is the most wanted game in a customer survey made following the E3 trade show.But there are many other titles that appear to be much wanted by gamer...

19 June 2009
05:03 GMT

Women Dominate PC Gaming, Solitaire Is the Most Played Videogame

It's always nice to see numbers and charts showing how gaming is becoming more central to modern life and how bigger and bigger demographic groups are becoming interested in playing on a PC or a console. Nielsen has just put out a new report full of details, called “State of the Video Gamer,” which o...

10 April 2009
14:11 GMT

823 Million Dollars Spent to Promote Videogames in 2008

The Nielsen Company has announced that gaming companies have spent more than 823 million dollars in order to promote videogames in the United States. The data was obtained with the help of the Monitor-Plus service, which is used to see what advertisements are being targeted at consumers in the U.S. The sum worldwide ...

12 February 2009
03:03 GMT

Analyze That: Nintendo Wii Sells Better than the PlayStation 2 Did

The Nintendo Wii, the clear front runner of the current generation of consoles, is preparing to beat the numbers the PlayStation 2, the biggest last gen console, was posting back in 2002, two years after its release by Sony. This shows that despite the less than stellar performance of the Xbox 360 from Microsoft and ...

6 January 2009
16:51 GMT

PlayStation 2 Most Played Console of 2008

You know all the time we, the videogame oriented websites, spend talking about the Nintendo Wii, the PlayStation 3 from Sony and the Xbox 360 from Microsoft? Well, it might be a bit too much as media research company Nielsen just posted data showing that the Sony made last gen console PlayStation 2 is the most used i...

5 January 2009
17:21 GMT

YouTube Down the Chute Lane for the Second Straight Week

YouTube, the video sharing service offered by Google, has seen some surprising numbers in its past two-week traffic performance. Nielsen Online monitored it and saw that the world's biggest video site dropped down by about one million unique users, from 30.7 million to 29.7 million. The week it was measured for ...

23 January 2008
02:24 GMT

Nielsen to Fight against Copyright Infringement

Copyright infringement is probably one of the most important problems nowadays, as the companies accuse each other of publishing material without authorization. That's why a copyright filter is extremely necessary. Today, Nielse and Digimarc Corporation have announced the availability of Nielsen Digital Media M...

6 December 2007
14:31 GMT

The Next Generation of Windows Live Did Little for Microsoft

At the debut of October, Microsoft was beginning to wrap up with the next stage in the evolution of its Windows Live suite of platform and services. Stepping up the Windows Live game is a move designed to impact Google's domination on the search engine market but also to grow Microsoft's online platform. In...

19 November 2007
03:06 GMT

Google Seeking for Demographic Data

Google announced that it has reached an agreement with Nielsen, a company which is experienced in providing television audience measurement in order to expand its Google TV Ads and provide more relevant adverts. Obviously, this means more viewers and a better use of the advertising funds as the registered publishers ...

24 October 2007
14:11 GMT


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