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Home > News > Tags > Nielsen
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The market analysis firm Nielsen has offered a report on gaming trends in the United States for 2011, revealing that overall gaming time has grown by no less than 7 percent during the 12-month period, despite the less than impressive results posted when it comes to hardware and video game sales.
Nielsen says that th... |
9 February 2012
15:21 GMT |
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The latest research from Nielsen reveals that Apple’s iPhone 4S is closing the gap between iOS and Android in terms of market share. According to the research firm, the phone’s launch “had an enormous impact in the proportion of smartphone owners who chose an Apple iPhone.” Nielsen says that ... |
18 January 2012
09:45 GMT |
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Google’s Android operating system is gaining more and more ground on the market in the United States, and the latest report from Nielsen on this shows that it is well in front of other mobile OSes out there.
The mobile platform is currently loaded on 42.8 percent of all smartphones in the United States marke... |
30 November 2011
12:41 GMT |
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It shouldn’t be too difficult for parents with a decent income to know what their kids want to see under the tree this Christmas. According to a Nielsen survey, all kids between 6 and 12 years of age are sold on the iPad, iPod touch, and iPhone.Kids are looking forward to “iHoliday”, says the resear... |
18 November 2011
04:11 GMT |
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Google's mobile operating system managed to grab 43 percent of the smartphone market in the United States, a recent report from Nielsen shows.
The company has conducted a survey among mobile phone users in the United States, and learned that more and more people chose smartphones over feature phones, and that... |
3 November 2011
19:01 GMT |
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Android is the most popular smartphone OS to go around in The States, but it’s still Apple that commands the overall smartphone market from a hardware standpoint, according to a Nielsen report.In a recent research note looking at the trends surrounding smartphone use in America, global leader in measurement and... |
3 November 2011
10:21 GMT |
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Nielsen, the tracking firm well known for offering information on consumer products and how they are used, has released a new Cross-Platform report which shows that the overall time spent with game consoles by the public has increased by 14 percent during the last year.The firm also says that game console penetration... |
24 October 2011
09:22 GMT |
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Nielsen, a firm which specializes in tracking sales and customer intentions, has announced that Call of Duty: Modern Warfare 3 is the game that questioned video gamers were the most eager to pick up for the holidays.27 percent of those who responded to questions from Nielsen placed the game in the top 5 of titles the... |
30 September 2011
08:07 GMT |
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According to the latest report from Nielsen, 56 percent of all users who purchased a smartphone in the past three months chose an Android device. This shows an impressive growth when compared to the previous report from Nielsen, which showed that Android represented the OS of choice for only 43 percent of smartphone... |
27 September 2011
15:11 GMT |
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Metrics company Nielsen has announced the results of its latest survey according to which people are flocking for Android devices. But the firm cautions investors that Apple’s iOS will soon pick up with the release of the iPhone 5.Nielsen says 43 percent of all smartphone owners today have an Android device.In ... |
27 September 2011
13:11 GMT |
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The tracking firm Nielsen, which is mostly associated with offering ratings for television programs, has offered new information showing that the Xbox 360 home console from Microsoft is the most played in term of minutes in the United States for the month of June and that the MMO World of Warcraft is the most played ... |
22 August 2011
18:11 GMT |
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According to a recently published report from Nielsen, the owners of mobile phones running under Google's Android operating system spend more time playing with the applications installed on their devices than browsing the web.Apparently, users would rather have software installed on their devices to enjoy vario... |
19 August 2011
04:37 GMT |
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Mobile phone users in the United States are attracted to games more than to other mobile applications available for download for their devices, a new study from Nielsen shows.
Apparently, 93 percent of those who downloaded an application on their devices in the past 30 days are willing to pay for the games they ... |
7 July 2011
16:01 GMT |
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A study coming from Nielsen that tracks how the average United States consumer uses the television set in the home has found that the median adult spends about 13 minutes every day playing video games on the device.
The new report is called “State of the Media: U.S. TV Trends by Ethnicity” and is based... |
4 April 2011
16:31 GMT |
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Research company Nielsen has announced that the Nintendo-made Wii console is the one that a typical American family is most likely to have in the living room, connected to the main television set, used for both entertainment and for gaming.
The new report from Nielsen says that 59 percent of all Wii consoles are i... |
24 March 2011
04:21 GMT |
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A new survey from the market research company Nielsen has revealed that among those children over the age of 13 the most interesting purchase for the next 6 months is a new computer, with the iPad from Apple in fourth place but more interesting than traditional mobile and handheld gaming consoles.The survey was condu... |
23 November 2010
17:41 GMT |
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A Nielsen report on the state of mobile apps reveals that application users who frequent Apple's App Store download nearly twice as many apps as those who go to the Android Market or the BlackBerry App World Store, while developers also prefer the Apple venue for visibility and revenue.The Nielsen Company, a glo... |
19 September 2010
08:57 GMT |
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Microsoft's search engine, Bing has passed up Yahoo, according to the latest data from The Nielsen Company, and is now the second search engine in the United States.Last month, Bing grew from 13.6 percent to 13.9 percent of the US search market while Yahoo went down from 14.3 percent to 13.1 percent, while Googl... |
15 September 2010
03:06 GMT |
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It's not a surprise that the biggest amount of time Internet users in North America spend online is linked to social networking but it's a surprise to see that people are also using a lot of time to play video games when they are surfing, with online play now taking up a bigger amount of time than other tra... |
6 August 2010
15:01 GMT |
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It seems that the PlayStation 3 from Sony is most attractive to consumers not because it offers access to such videogame experiences like God of War 3, Little Big Planet or Heavy Rain but because it comes complete with a competent Blu-ray player. A recent study from The Nielsen Company shows that the recently launche... |
26 May 2010
15:01 GMT |
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It seems that people tend to play on Xbox Live more between the hours of 7 PM and 11 PM, if a new study coming from tracking data firm Nielsen is to be believed. Using the social game 1 vs. 100 as a benchmark, the Games division of the company, which usually deals with television rating, says that even during this pe... |
26 April 2010
05:10 GMT |
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One of the claims to legitimization the videogaming industry has made is that it produces more revenue than the movie industry. And now, consumer research firm Nielsen has announced that videogaming spending accounts for about 5% of all entertainment bound funds for average consumers.When the “active buyer&rdqu... |
24 February 2010
03:38 GMT |
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A new Nielsen study is showing that 54% of the consumer base is owners of a home gaming console or of a handheld console. The 2010 Media Fact Sheet is also noting that dedicated PCs powerful enough to play modern titles get the percentage up to 73.Of these, no less than 23% are only owners of a portable gaming system... |
11 January 2010
15:11 GMT |
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As the data released by the NPD Group showed, the month of June registered a drop of 31% in the amount of money customers in the United States spent on videogames. But a different set of indicators, this time coming from Nielsen, is showing that even as spending plummeted, the amount of time that players spent with t... |
11 August 2009
13:11 GMT |
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On the one hand, the recession hitting the world at the moment is certainly bad for the videogaming industry, as revenue is going down from both hardware and software sales, with players tightening their wallets and spending less. On the other hand, it seems that the recession is good for gaming in general, as a new ... |
13 July 2009
02:56 GMT |
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According to The Nielsen Company, Apple brought more than twice as many unique visitors to its website in May than Hewlett Packard. Apple's Web site saw 55.7 million unique visitors last month, a research carried out by Nielsen showed, and the iPhone 3G S seems to be the main reason for the huge figures. The gra... |
30 June 2009
05:29 GMT |
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Nielsen, which is best known for the ratings it releases related to television programs but also offers several charts focused on videogames, is saying that Halo 3: ODST is the most wanted game in a customer survey made following the E3 trade show.But there are many other titles that appear to be much wanted by gamer... |
19 June 2009
05:03 GMT |
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It's always nice to see numbers and charts showing how gaming is becoming more central to modern life and how bigger and bigger demographic groups are becoming interested in playing on a PC or a console. Nielsen has just put out a new report full of details, called “State of the Video Gamer,” which o... |
10 April 2009
14:11 GMT |
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The Nielsen Company has announced that gaming companies have spent more than 823 million dollars in order to promote videogames in the United States. The data was obtained with the help of the Monitor-Plus service, which is used to see what advertisements are being targeted at consumers in the U.S. The sum worldwide ... |
12 February 2009
03:03 GMT |
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The Nintendo Wii, the clear front runner of the current generation of consoles, is preparing to beat the numbers the PlayStation 2, the biggest last gen console, was posting back in 2002, two years after its release by Sony. This shows that despite the less than stellar performance of the Xbox 360 from Microsoft and ... |
6 January 2009
16:51 GMT |
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You know all the time we, the videogame oriented websites, spend talking about the Nintendo Wii, the PlayStation 3 from Sony and the Xbox 360 from Microsoft? Well, it might be a bit too much as media research company Nielsen just posted data showing that the Sony made last gen console PlayStation 2 is the most used i... |
5 January 2009
17:21 GMT |
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YouTube, the video sharing service offered by Google, has seen some surprising numbers in its past two-week traffic performance. Nielsen Online monitored it and saw that the world's biggest video site dropped down by about one million unique users, from 30.7 million to 29.7 million. The week it was measured for ... |
23 January 2008
02:24 GMT |
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Copyright infringement is probably one of the most important problems nowadays, as the companies accuse each other of publishing material without authorization. That's why a copyright filter is extremely necessary. Today, Nielse and Digimarc Corporation have announced the availability of Nielsen Digital Media M... |
6 December 2007
14:31 GMT |
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At the debut of October, Microsoft was beginning to wrap up with the next stage in the evolution of its Windows Live suite of platform and services. Stepping up the Windows Live game is a move designed to impact Google's domination on the search engine market but also to grow Microsoft's online platform. In... |
19 November 2007
03:06 GMT |
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Google announced that it has reached an agreement with Nielsen, a company which is experienced in providing television audience measurement in order to expand its Google TV Ads and provide more relevant adverts. Obviously, this means more viewers and a better use of the advertising funds as the registered publishers ... |
24 October 2007
14:11 GMT |
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