Microsoft hasn’t reserved image-related improvements for its Bing search/decision engine alone. In this regard, as the Redmond company announced the introduction of Visual Search for Bing, it also debuted an unrelated new advertising test program. As such, Microsoft Advertising is currently testing a new pilot ... |
16 September 2009
07:59 GMT |
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Microsoft is among the pack leaders when it comes down to click measurement standards accreditation. The Redmond company's online advertising efforts fully comply with both the Interactive Advertising Bureau (IAB)’s Click Measurement Guidelines and the MRC’s Minimum Standards for Media Rating Researc... |
3 July 2009
05:53 GMT |
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In an effort to boost its worldwide reach as well as enhance strategic relationships with global clients and partners, Microsoft has created two new Vice President roles with Microsoft Advertising. In this regard, the company announced that Gregg Albright would serve as Vice President, Global Accounts while Marc Bres... |
29 June 2009
07:28 GMT |
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Integrating the celebrity star factor into digital ad campaigns just got easier for US-based advertisers through a partnership between Microsoft and Brand Affinity Technologies. The two companies have applauded the creation of a new advertising medium designed to place an array of athletes and celebrities within reac... |
4 May 2009
11:09 GMT |
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This summer Microsoft Advertising will move to the next stage in its evolution. At least this is the promise from Mark Young, general manger of the Global Trade Marketing Advertising team. The move is planned to coincide with the Cannes Lions International Advertising Festival, which is scheduled to take place betwee... |
22 April 2009
13:25 GMT |
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The Microsoft advertising strategy is evolving, denoting a consistent persistence to attempt, time and again, to get it right. The Redmond company is cooking PubCenter, which it has labeled as a new advertising platform for content publishers. At the same time, the software giant is ready to share the load associated... |
24 February 2009
05:46 GMT |
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Microsoft Gaze is an integral part of the company's efforts to organically evolve its advertising division. In this regard, Microsoft Gaze is a project designed to permit content owners to add depth to text on websites, enhancing the information available to visitors via links with ad-supported in-line content. ... |
3 February 2009
04:33 GMT |
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