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Home / News / Tags / Massive
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In an effort to prove that Massive offers a high degree of commitment and accountability to both advertisers and partners, Microsoft has had its in-game advertising network go through a validation process performed by Interactive Media Services Group. The Redmond company essentially aimed to test the fact that it of... |
3 June 2008
10:40 GMT |
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After game publisher Electronic Arts recently signed an in-game advertising deal with Massive Inc. regarding advertisements in games distributed by the industry giant, it seems that the in-game advertising concept is picking up steam yet again.Double Fusion, another important player in the market, doesn't want t... |
26 March 2008
03:58 GMT |
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Electronic Arts has announced a massive deal regarding in-game advertising. Signed with Massive Inc., which is owned by Microsoft, it targets PC and Xbox 360 games that are in EA's portfolio. Popular EA Sports franchises like Madden NFL, NBA Live, NASCAR or NHL, together with Need for Speed and Burnout Paradise ... |
19 March 2008
06:54 GMT |
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Microsoft has expanded the content available for dynamic in-game advertising on titles aimed at both the Xbox 360 platform and the Windows operating system via a new multiyear agreement inked with Electronic Arts. The Redmond company applauded the new partnership between Massive, its network for dynamic video game ad... |
18 March 2008
08:36 GMT |
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Sierra Entertainment has proclaimed that World in Conflict has exited the development state and has gone gold. The game will be available for purchase in both Standard and Collector's Edition version beginning September 18th. Martin Tremblay, president of worldwide studios, Sierra Entertainment has stated: "Worl... |
17 August 2007
04:30 GMT |
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Are you looking for a way to beef up your brand coolness factor? Then look no further than Microsoft and the Redmond company's Massive network for video game advertising. According to the research results of a study commissioned by Microsoft and compiled by Nielsen Entertainment, a unit of The Nielsen Company, t... |
8 August 2007
10:44 GMT |
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