Massive and comScore have put together what the two companies referred to as a breakthrough In-game advertising research methodology, designed to track the effectiveness of in-game advertising on the gamers’ online behavior. Labeled AdEffx Action Lift for Gaming, the system is set up to deliver a complex insig... |
12 November 2009
10:41 GMT |
 |
|
Ubisoft said that it had canceled all plans to release World in Conflict: Soviet Assault for the Xbox 360 gaming console from Microsoft and for the PlayStation 3 platform from Sony. This comes just as the company confirmed that the release for the PC was in no way affected and would go through in the final days of Ma... |
4 March 2009
17:01 GMT |
|
|
Via its network for video game advertising, Microsoft has announced that it has inked a partnership with Blizzard Entertainment and Activision over advertising. The source of ads will be Massive, a wholly owned Microsoft subsidiary. According to Microsoft, Blizzard Entertainment’s web properties and the Battle.... |
3 December 2008
12:18 GMT |
|
|
Microsoft is scrutinizing the gaming content planned for 2009 in search of advertising opportunities. Massive, the wholly-owned subsidiary of the Redmond company, has increased the number of customers with 76.6% this year alone. Nonetheless, Microsoft looks committed to surpass the 2008 growth going into 2009, and, i... |
3 December 2008
10:24 GMT |
|
|
While continually racing after Google in terms of online advertising and the search engine market, Microsoft has its own space where it is the ad-serving leader. When it comes down to in-game advertising, Massive, a wholly owned subsidiary of Microsoft, has been continually growing its list of partners, with THQ as t... |
24 November 2008
10:31 GMT |
|
|
In an effort to prove that Massive offers a high degree of commitment and accountability to both advertisers and partners, Microsoft has had its in-game advertising network go through a validation process performed by Interactive Media Services Group. The Redmond company essentially aimed to test the fact that it of... |
3 June 2008
10:40 GMT |
|
|
After game publisher Electronic Arts recently signed an in-game advertising deal with Massive Inc. regarding advertisements in games distributed by the industry giant, it seems that the in-game advertising concept is picking up steam yet again.Double Fusion, another important player in the market, doesn't want t... |
26 March 2008
03:58 GMT |
|
|
Electronic Arts has announced a massive deal regarding in-game advertising. Signed with Massive Inc., which is owned by Microsoft, it targets PC and Xbox 360 games that are in EA's portfolio. Popular EA Sports franchises like Madden NFL, NBA Live, NASCAR or NHL, together with Need for Speed and Burnout Paradise ... |
19 March 2008
06:54 GMT |
|
|
Microsoft has expanded the content available for dynamic in-game advertising on titles aimed at both the Xbox 360 platform and the Windows operating system via a new multiyear agreement inked with Electronic Arts. The Redmond company applauded the new partnership between Massive, its network for dynamic video game ad... |
18 March 2008
08:36 GMT |
|
|
Sierra Entertainment has proclaimed that World in Conflict has exited the development state and has gone gold. The game will be available for purchase in both Standard and Collector's Edition version beginning September 18th. Martin Tremblay, president of worldwide studios, Sierra Entertainment has stated: "Worl... |
17 August 2007
04:30 GMT |
|
|
Are you looking for a way to beef up your brand coolness factor? Then look no further than Microsoft and the Redmond company's Massive network for video game advertising. According to the research results of a study commissioned by Microsoft and compiled by Nielsen Entertainment, a unit of The Nielsen Company, t... |
8 August 2007
10:44 GMT |
|
|
