Microsoft has entered a new chapter with its “Windows – Life Without Walls” campaign dedicated to reinvigorating the Windows brand, across PCs, mobile devices and the Cloud. With the latest iteration of the marketing push, the Redmond company is attempting to emphasize the price advantages of Window... |
27 March 2009
11:17 GMT |
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How simple is Windows? Well, simple enough that a four-year-old can use it. This is the message that Microsoft is trying to get across with the new phase of its Windows marketing campaign which debuted in 2008. At the bottom of this article you will be able to find the first instance of the new strategy adopted by th... |
9 February 2009
10:24 GMT |
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Consumers worldwide will ultimately be the judges that get to vote “cool” or “fail” on Microsoft’s I'm a PC and Windows – Life without Walls aspects of the $300 million marketing campaign designed to reinvigorate the Windows brand and mellow out the impact of Apple's Get ... |
19 November 2008
05:59 GMT |
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In mid-September 2008, Microsoft launched what it referred to as a major Windows consumer initiative, built around a $300 million marketing campaign put together by ad agency Crispin, Porter + Bogusky. As an integral part of the initiative, Microsoft launched three I'm a PC videos, namely Pride, Stereotype and ... |
13 October 2008
14:41 GMT |
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Microsoft is without a doubt diversifying the collection of resources behind the new $300 million Widows marketing campaign created by advertising agency Crispin, Porter + Bogusky. From Bill Gates and Jerry Seinfeld's the Future Is Delicious to I'm a PC; Windows vs. Walls; Life Without Walls; the fake &ldqu... |
20 September 2008
06:43 GMT |
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On September 18 Microsoft kick started the second phase of the $300 million Windows marketing campaign put together by ad agency Crispin, Porter + Bogusky. Moving away from the Jerry Seinfeld and Bill Gates "icebreaking" videos, the next step of the campaign is synonymous with the introduction of the slogan “Li... |
19 September 2008
13:00 GMT |
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"Life Without Walls" is the next stage in the evolution of the $300 million Windows marketing campaign developed by advertising agency Crispin, Porter + Bogusky. This means that the Jerry Seinfeld and Bill Gates couple is out of the equation, and Microsoft is bringing Windows to center-stage. "Life Without Walls" is ... |
18 September 2008
11:25 GMT |
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