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Stories about: Laptop Hunters

Laptop Hunters - Behind the Scenes Video Henry-Alex Rubin is the filmmaker Microsoft hired to create the Laptop Hunters video advertisements. The company then used as an integral part of its Windows marketing campaign debuted in the fall of 2008. The software giant has even put together a page centralizing all the videos produced as a part of Laptop Hunter...	8 September 2009 11:42 GMT

Microsoft Changes Ads Following Apple's Legal Threats Microsoft has changed 'Laptop Hunters' ads after having stated last week that Apple's legal department had contacted it to ask for the ads to be removed. The modified ads should now reflect the current prices of the MacBook Pro. The advertisement has been tweaked, and the customer, Lauren, doesn't...	24 July 2009 09:16 GMT

Size Does Matter in Mac vs. PC Face-Off I'm just going to say that size does matter when it comes down to the now traditional Mac vs. PC face-off and leave it at that. At the bottom of this article you will be able to find embedded the latest release out of Microsoft's Laptop Hunters series of video advertisements. This one features Matt and Oliv...	9 July 2009 10:48 GMT

The Next Steps in the PC vs. Mac Ballet Although it took Microsoft some time to respond to Apple's Get a Mac video ads, the Redmond company is now producing and serving consumers a steady flow of advertisements aimed at turning them away from buying Mac computers. The software giant's main weapon? A price measuring contest of Windows PCs vs. Macs...	15 May 2009 07:20 GMT

Windows Laptop Hunters Ad Shrugs Off MacBook Pro The latest Windows Laptop Hunters ad from Microsoft shrugs off MacBook Pro on the same arguments that the Redmond company has used so far: higher price and lower performance. Only that this time around Microsoft has had the audacity to step on what is perceived to be Apple's home territory, by implying that a Wi...	4 May 2009 09:06 GMT

Not Even Microsoft Employees Agree with Microsoft Slapping Apple Over Mac Power Microsoft's “Windows - Live Without Walls” went laptop hunting at the end of March 2009, slapping Apple over the price of Mac computers. The latest installment of the Windows “Laptop Hunters” video advertisement manages to easily add insult to injury by labeling Macs as insufficiently pow...	6 April 2009 06:26 GMT

Microsoft's “Windows - Live Without Walls” Goes Hunting Microsoft has entered a new chapter with its “Windows – Life Without Walls” campaign dedicated to reinvigorating the Windows brand, across PCs, mobile devices and the Cloud. With the latest iteration of the marketing push, the Redmond company is attempting to emphasize the price advantages of Window...	27 March 2009 11:17 GMT

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