A year after Microsoft delivered the first taste of Windows 7 via an on-stage demonstration at D: All Things Digital, the technology conference will mark yet another debut for the company. The software giant is reportedly gearing up to unveil to the world the evolution of its search engine. Codenamed Kumo, the upgrad... |
20 May 2009
06:24 GMT |
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Come June 1st, 2009, Microsoft will shut down the Search and Give program built around Live Search. Search and Give is designed to allow searchers to ensure that queries entered into Live Search result in donations for a preferred non-profit organization, under the limit of $5 per month for 500 searches. According to... |
4 May 2009
07:13 GMT |
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Microsoft is reportedly cooking a new marketing campaign for its search engine, with the focus not on the existing Live Search, but on codename Kumo. Advertising agency JWT managed to pick up the new Microsoft search campaign worth an estimated $80 to $100 million, with the Redmond company keeping completely mum on t... |
2 April 2009
07:28 GMT |
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Following leaked details revealing that Microsoft was testing a new search engine internally, the Redmond company confirmed officially the existence of Kumo, positioned as a Live Search killer. At the same time, the software giant indicated that a rebranding of Live Search was still being considered. Branded Kumo, wh... |
6 March 2009
06:56 GMT |
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Microsoft has debuted into testing the service designed to kill Live Search. Dubbed Kumo, Japanese for spider or cloud, the new search engine from the Redmond company is now live, however, it is accessible only internally, to Microsoft employees. Kumo is an integral part of the software giant's efforts to fuel t... |
3 March 2009
10:04 GMT |
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Microsoft has already admitted that it has a branding issue with Live Search, and in this regard the company's answer might just be Kumo. The software giant has not confirmed anything officially, but fact is that more and more Kumo-related moves are pointing to the imminent death of Live Search as a brand. In a ... |
15 December 2008
06:45 GMT |
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Microsoft is getting ready to introduce its latest move against Google, an overhauled boot for its search engine. While the Redmond company is laboring to reportedly scrap the Live Search brand in favor of Kumo, with a transition of leadership as Qi Lu takes on the new role of president of the Online Services Group, ... |
12 December 2008
05:05 GMT |
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Having long given up on an acquisition of Yahoo, the sole growth solution for Microsoft's search engine, short of a partnership with the Sunnyvale-based Internet giant's search division, remains an organic strategy. However, so far, everything that Microsoft has thrown at Google has had little to no impact ... |
27 November 2008
09:18 GMT |
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It remains to be seen whether rechristening Live Search will deliver a positive impact in terms of gathering and keeping fresh eyeballs, if it will just be a strategy with little repercussions in terms of market share, or if it will have just the opposite effect, and drive users away from Microsoft's search engi... |
24 November 2008
09:21 GMT |
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